Avocados Australia I f d S it 2010Infocado Summit 2010

MelbourneMelbourne

Good ideas are not adopted automatically. They must beGood ideas are not adopted automatically. They must be driven into practice with courageous patience.

Admiral Rickover

Infocado Summit Why?

• Infocado Summit 2006 - BrisbaneInfocado Summit 2006 Brisbane• Infocado Summit 2008 - Sydney• Melbourne Markets Visit

R t il O tl t T• Retail Outlets Tour• Today's Summit Session• Today s Summit Session

Infocado Summit Why?

• Opportunity to improve the• Opportunity to improve the system

• Expand our knowledge base• Expand your contacts across the

marketing side of the avocadomarketing side of the avocado industry

Why crop data is importantWhy crop data is important

• Erratic, unstable market• Rumors misinformation• Rumors, misinformation• Help manage the supply, reduce p g pp y,

bumpsO• Other countries

• Investing demand building• Investing demand building

What are we focused on today?What are we focused on today?

• What the Infocado system is delivering nowdelivering now

• What additions can be made• How effective supply chains can

deliver for each memberdeliver for each member• How Consumer data andHow Consumer data and

information can improve our d t l t ti lproducts sales potential

Kids, you tried your best and failed miserably.

Th l i tThe lesson is, never try.

H SiHomer Simpson