CONTENTSOCIAL MEDIABRANDINGMARKETINGINNOVATION

WE DOThe aphorism “knowledge is power” isn't just a cliché; in the information age, it also constitutes a massive understatement.

These days, customers expect more from a company than products and services. They demand authenticity, transparency, and information that holds true value for them.

That's why traditional advertising and so-called push marketing are often perceived as dishonest and intrusive. They tend to get lost in the daily flood of irrelevant information without ever leaving a real impression.

In contrast, companies that eschew empty marketing claims and instead offer great content (“great” meaning interesting, valuable and entertaining to their target audiences) are recogni-zed as authorities and experts in their fields. As a result, they win trust and build strong, lasting customer relationships.

IN OTHER WORDS: KNOWLEDGE IS MORE THAN POWER!

Knowledge is success. Knowledge is money. Knowledge is friendship. Knowledge is fun. And great content helps you share that knowledge with your audience.

COCKTAIL CONTENT

If you know a lot, you don't only win trust and recognition; you're also the life of every cocktail party.

On the following pages, we've collected a few interesting facts that will help you shine at your next event.

HOW DOES GREAT CONTENT WORK?

Depending on your industry, target audience and objective, great content can enrich (almost) any communi- cations channel: your company website, beautifully realized print and online publications, instructive whitepapers and infographics, creative videos, or dynamic conver-sations on social media platforms.

Content marketing offers seemingly infinite possibilities, and the act of transforming raw information into meticulously crafted stories can feel a bit overwhelming.

But don't worry: If you know your audience well, you can strategically choose the content and channels you use, favoring quality over quantity to achieve the best results.

By the way: Clear objectives and a well-thought-out editorial plan are as important to this process as the production and distribution of interesting, valuable content.

SO WHO CAN HELP YOU GET CONTENT MARKETING RIGHT?

We're Threeview. Pleased to meet you!

WHAT'S CONTENT MARKETING?

COCKTAIL CONTENT #1

The following two life forms have more chromosomes than humans: gorillas and...potatoes.

CONTENT STRATEGY

CONTENT PLANNING

SEO

EDITING & QUALITY CONTROLC

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CONTENT STRATEGYWe consult you on developing and utilizing content according to your target audiences, marketing channels and communication objectives.

CONTENT AUDITWe analyze and evaluate existing content, channels and sources of information.

CONTENT BRANDINGWe support you in finding the right“voice” and language for your company, creating a detailed editorial guide if requested.

CONTENT PLANNING Together, we determine important milestones and set up a smart (and achievable!) editorial plan.

CONTENT COACHINGTraining und tools “made by Threeview” help you and your colleagues develop new content independently.

RESEARCHWe collect, compile and structure the raw materials for your content.

CONTENT DEVELOPMENTWe create, perfect and produce your content.

TRANSLATION & LOCALIZATIONIn addition to traditional translation, we can also adapt your content to the cultural context of your target countries or regions.

SEOWe identify relevant keywords andcreate search-engine-optimized texts.

EDITING & QUALITY CONTROLWe edit and proofread according to the four eye principle until no mistakes are left.

While we're happy to support you with all aspects of your content marketing, of course you’re also able to book each module individually.

WHAT WE HAVE TO OFFER

COCKTAIL CONTENT #2

The word “orange” referred to the fruit for 300 years before it was first used to refer to the color in the 16th century. And despite the best efforts of poets and rappers, there is no true rhyme for “orange” in the English language.

Our content team boasts a wide range of experience across industries and communications channels.

Be it print or online journalism, science or business writing, lifestyle magazines, social media content or blogger relations: If you need to break down a complex topic or simply tell a great story, we bring more to the table than slogans and taglines.

What's more, our bilingual (English/German) Munich team is supported by a trusted international network of freelancers. This means we can implement even high-volume content projects quickly and reliably.

INTERNATIONAL NETWORK OF FREELANCE JOURNALISTS, EDITORS AND TRANSLATORS

WHO WE ARE

LAURA KONRADCREATIVE DIRECTOR

Superpowers:

• Content Branding• Content Strategy• Content Coaching• Storytelling• Visual Storytelling• Video/Audio

TYLER SITTEMANAGING EDITOR

Superpowers:

• Content Strategy• Content Planning• Content

Development• SEO• Editing &

Quality Control

DIRK VOGELSENIOR WRITER

Superpowers:

• Research• Content

Development• SEO• Editing &

Quality Control• Translation &

Localization

SUSANNE KUTSCHKEJUNIOR WRITER

Superpowers:

• Research• Content

Development• SEO• Editing &

Quality Control• Translation &

Localization

COCKTAIL CONTENT #3

A mosquito has 47 teeth.

Our clients lead highly complex industries. They have to be excellent at explaining what they do –whether they're adressing seasoned experts or the general public.

Because we help our clients talk about their business, we've been able to suck up extensive knowledge on the following subjects.

WHAT WE KNOW

SCIENCE

INSURANCE

HUMAN RESOURCES

INDUSTRYENERGY

SEMICONDUCTORS

FOOD & LIFESTYLE NGOs

INVENTIONS

INNOVATION

INTERCULTURAL COMMUNICATIONHEALTH & MEDICINE

AUTOMOTIVE

GEOSCIENCESINTELLECTUAL PROPERTY

ENGINEERING

TECHNOLOGY

COCKTAIL CONTENT #4

You’ve probably already heard that, in the German language, even inanimate objects have a gender.

What you might not yet know: German is overwhelmingly female, with 46% of all nouns bearing the feminine article “die.” Only 34% are gendered male, and 20% are neutral.

We support our clients in all aspects of their communication, from corporate design to trade shows and events.

Many of these client relationships started with content projects, and Threeview was able to shine with the journalistic know-how of its international team. To this day, content remains a cornerstone of our service offering.

WHO WORKS WITH US

COCKTAIL CONTENT #6

Bluetooth technology is named after the second king of Denmark – and viking – Harald I Blåtand.

CASE STUDY: ATLAS COPCO

THE COMPANY Atlas Copco Gas and Process is an international turbomachinery manufacturer with roots in the air separation and industrial gases sectors. Threeview has been the company's lead agency since 2006. THE OBJECTIVES• Highlight the diversity of Atlas

Copco Gas and Process' portfolio and markets

• Promote the company's strengths: customer interaction, service and cross-sector expertise

• Position the company as not only reliable but also highly innovative and service-oriented

THE STRATEGY• Adjust the company’s “tone of

voice” to reflect a more personal and customer-focused approach

• Align content strategy, editorial support and marketing materials with the “We Do More” image campaign previously developed by Threeview

THE IMPLEMENTATION• Create content in various formats

and at different levels of informa-tion density around topics such as geothermal energy and LNG

• Use technical content to position Atlas Copco as an expert and innovation leader

• Strengthen focus on storytelling and service journalism (e.g. in the customer magazine G&P Stories)

• Combine channels to build an effective customer journey, creating different levels of information density across all touch points

• Tailor content to various target audiences, from easily accessible to highly technical

Examples of aligned content:

• Structure and content on the company website

• G&P Stories customer magazine• Image, market and product

brochures• Whitepapers and articles for trade

publications • Press releases• Speeches und presentations• Videos

COCKTAIL CONTENT #7

Characters in animated children's movies are twice as likely to die than characters in films targeted at adults.

POW!POW!

CASE STUDY: TOMTOM THE COMPANY TomTom is the leading manufacturer of navigation systems in Europe and also offers a range of other GPS-based products.

Threeview supports TomTom in the DACH region with content and social media services, as well as events.

THE OBJECTIVES Introduce two new product lines:

• GO 500, a new generation of navigation devices (Threeview claim: “Generation GO”)

• New line of GPS sports watches (Threeview claim: “Du gegen Dich”)

THE STRATEGY• Create a multiplier activation

campaign with exclusively selected groups of product testers to ensure credibility

• Generate blog posts and other social media publications around the new TomTom products

THE IMPLEMENTATION • Testimonials and reviews by the

selected product testers formed the foundation for a steady supply of positive social media content about the new products

• This content was also introduced to potential multipliers in order to generate additional product stories in the blogosphere

• Facebook posts and customized Facebook tabs led users to more detailed product information on the TomTom website

• The resulting landscape of multiplier blog posts, social media content and the TomTom website enabled a complete, satisfying customer journey

GET IN TOUCH

THREEVIEW GMBHHolzstrasse 30, 80469 München

www.threeview.com

LAURA KONRADCreative Director

laura.konrad@threeview.com

+49 (0)89 461-34 47-150

THREEVIEW GMBH | Holzstrasse 30, 80469 Munich | +49 (0)89 461-34 47-0 | info@threeview.com