C O M P A N YO V E R V I E W

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INTEGRATING SUCCESS3W networks strengthens its dominant market share with holistic strategy Written by: Nye Longman Produced by: Craig Daniels

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3W NETWORKS

3W’s Telecom Cabinets

3W Networks built its solid reputation from its base in Dubai, UAE as a trusted telecommunications,

safety and security systems integrator and turnkey provider. Today it has operations throughout the Middle East, as well as Australia, Korea and Egypt. The company, which has been entrusted with securing, integrating and equipping billions of dollars’ worth of facilities, boasted a backlog of $70 million at the end of 2014. It has achieved this through fostering strong, long term partnerships across its territories, through quality project and product delivery, as well as a unique customer-focused ethos.

Operations3W provides an expansive variety of solutions

3W provides an extensive variety of solutions to clients from a range of sectors

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Walid GamaliFounder and CEO

Walid Gamali founded 3W in 2000 with the vision of bringing customized telecommunication solutions to the oil and gas market.

He is responsible for the overall management of the company’s worldwide operations across all markets and countries. He plays a key role in defining and executing strategic initiatives focused on growth and differentiation of the organisation.

to clients from a range of sectors; its system integration capabilities extend from telecoms to transport, and from power and water to oil and gas. It has the capacity to offer its clients anything from dense wavelength division multiplexing, IP/MPLS and radio communications, as well as security and safety solutions for difficult environments. It is currently investing $500,000 on expanding its facilities to enable future growth in capacity.

The company’s remit extends far beyond technology solutions; it has the expertise to deliver industry specific services to its clients which range from factory and site acceptance testing, to installation, project management, and engineering. CEO Walid Gamali is proud of 3W’s critical position in the

3W provides an extensive variety of solutions to clients from a range of sectors

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LoudspeakersEaton’s range of MEDC and FHF hazardous, heavy duty, industrial and commercial speakers are designed to meet the requirements for publicaddress, voice alarm (evacuation) and background music.

Audible AlarmsThe MEDC and FHF range of audible alarms from Eaton are suitable for a wide array of applications, feature a variety of tone settings, and are designed to raise the alarm in dangerous situations. Traditional bells are also available.

Visual AlarmsEaton offer the MEDC and FHF range of visual alarms, a range of beacons and combination units including fl ash-ing, steady-state indicators and rotating units. These may be used to warn of potential hazards or indicate the status of plant conditions, fi re and gas alarms, evacuation alerts and many more.

Status Lights & Audibleand Visual Combination Units

Eaton offer this MEDC range is for use in situations where both audible and visual awareness is required together to alert operators of a potential haz-ard. Customised solutions from Eaton can be designed and manufactured using MEDC sounders and beacons to suit the specifi c needs ofthe customer.

TelephonesEaton supply a full range of Gitiesse and FHF sound poweredtelephones suitable for any kindof application: IP and analogue,weatherproof proof and explosionprotected. Supplementary audio andoptical devices are also available asan option.

Call PointsThe MEDC and FHF manual alarm call points from Eaton are designed for the purpose of raising an alarm manually once verifi cation of a fi re or emergency condition exists, by operat-ing the push button or break glass the alarm signal can be raised.

Control and DistributionEaton offer the MEDC range of standard and bespoke control and distribution units for harsh and hazardous environments.As a leading manufacturer of explosion proof equipment,Eaton can provide hazardous and safe area control units in a range of dimensions to suit your required specifi cation.

Camera Systems & StationsEaton’s range of Hernis and Oxalis camera stations leads the way indeveloping advanced camera-based surveillance systems for marine and oil & gas installations worldwide. Our solutions contribute to increased ef-fi ciency and provide safety for people and equipment in hazardous areas and under extreme conditions.

PA/GA SystemsDesigned to enhance moderncommunication philosophies, Eaton’s Sonix PA/GA system includes a highlysophisticated yet simplifi ed architecture that removes the need for lengthyengineering cycles, bespoke and costly software, custom fi eld engineering or expensive onsite support. We are able to offer fully compliant communications solu-tions to meet the most demandingapplications for onshore, offshore andindustrial installations.

T + 44 (0) 1623 444400F + 44 (0) 1623 444531

Hazardous Area CommunicationsHACMarketing@Eaton.comwww.crouse-hinds.com/hac

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Middle East, he said: “There are few companies in the world and very few in the Middle East that can do integration for a pipeline or an offshore platform, and 3W Networks is one of them.”

3W was commissioned to provide a catalogue of services to the Abu Dhabi Crude Oil Pipeline. The pipeline is designed to transport 1.5 million barrels of crude oil per day (70 percent of Dubai’s oil exports) across 390 kilometres; needless to say that security provisions not only need to be effective, but also constructed to the highest health and safety standards in order to prevent any potential damage to the pipeline and its employees.

Gamali highlighted that his company often battled against the clock to deliver its vitally needed solutions, he said: “After a project like this has been constructed, it can’t go online

LoudspeakersEaton’s range of MEDC and FHF hazardous, heavy duty, industrial and commercial speakers are designed to meet the requirements for publicaddress, voice alarm (evacuation) and background music.

Audible AlarmsThe MEDC and FHF range of audible alarms from Eaton are suitable for a wide array of applications, feature a variety of tone settings, and are designed to raise the alarm in dangerous situations. Traditional bells are also available.

Visual AlarmsEaton offer the MEDC and FHF range of visual alarms, a range of beacons and combination units including fl ash-ing, steady-state indicators and rotating units. These may be used to warn of potential hazards or indicate the status of plant conditions, fi re and gas alarms, evacuation alerts and many more.

Status Lights & Audibleand Visual Combination Units

Eaton offer this MEDC range is for use in situations where both audible and visual awareness is required together to alert operators of a potential haz-ard. Customised solutions from Eaton can be designed and manufactured using MEDC sounders and beacons to suit the specifi c needs ofthe customer.

TelephonesEaton supply a full range of Gitiesse and FHF sound poweredtelephones suitable for any kindof application: IP and analogue,weatherproof proof and explosionprotected. Supplementary audio andoptical devices are also available asan option.

Call PointsThe MEDC and FHF manual alarm call points from Eaton are designed for the purpose of raising an alarm manually once verifi cation of a fi re or emergency condition exists, by operat-ing the push button or break glass the alarm signal can be raised.

Control and DistributionEaton offer the MEDC range of standard and bespoke control and distribution units for harsh and hazardous environments.As a leading manufacturer of explosion proof equipment,Eaton can provide hazardous and safe area control units in a range of dimensions to suit your required specifi cation.

Camera Systems & StationsEaton’s range of Hernis and Oxalis camera stations leads the way indeveloping advanced camera-based surveillance systems for marine and oil & gas installations worldwide. Our solutions contribute to increased ef-fi ciency and provide safety for people and equipment in hazardous areas and under extreme conditions.

PA/GA SystemsDesigned to enhance moderncommunication philosophies, Eaton’s Sonix PA/GA system includes a highlysophisticated yet simplifi ed architecture that removes the need for lengthyengineering cycles, bespoke and costly software, custom fi eld engineering or expensive onsite support. We are able to offer fully compliant communications solu-tions to meet the most demandingapplications for onshore, offshore andindustrial installations.

T + 44 (0) 1623 444400F + 44 (0) 1623 444531

Hazardous Area CommunicationsHACMarketing@Eaton.comwww.crouse-hinds.com/hac

3W was commissioned

to provide a catalogue of

services to the Abu Dhabi Crude

Oil Pipeline.

Part of Eaton’s Crouse-Hinds series, Hazardous Area Communications is a comprehensive product offering for potentially explosive atmospheres, bringing together a range of specialist systems and solutions for the fire & gas, telecoms and CCTV markets. Our solution names of MEDC, FHF, Hernis, Gitiesse and Oxalis offer a specialised team of highly qualified staff to ensure all aspects of engineering, design and configuration within your project are fulfilled - from initial stages of concept through to commissioning.

With experience dating back over 100 years, we work together with one idea in mind; to make working environments a safer, more reliable place to work.

SUPPLIER PROFILEEATON

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3W NETWORKS

unless our part of the work has been completed; we always have to step up to the challenge of meeting these demands on time.”

3W Networks provided key telecommunications installations for the pipeline project which included design and engineering, procurement, systems integration and factory acceptance testing (FAT), in addition to installation, commissioning, training and warranties. Furthermore, the company was also responsible for providing crucial security solutions for the pipeline which, costing in excess of $2.2 billion, was no mean feat. Its security remit for the project included SDH transmission, CCTV, UHF radio, public address, access control, as well as structured cabling all energized by solar power.

Gamali also added that, combined with its unique customer focus, 3W had a two pronged strategy for staying ahead: “We do a lot of detailed front end engineering and design as soon as the order is completed: time is always of the essence. We even do a significant amount of research during the bidding stage.”

The competitive edgeHaving its headquarters in the Dubai Silicon Oasis allows the company to stay close to the pulse of the country’s technology and communications industry, and enables it to maintain complete control and ownership of its operations, in exemption from customary UAE laws. The zone is also exempt from both corporate tax and customs duty, which provides the company with much additional capital.

3W Networks offices

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Gamali asserted that much of 3W Networks’ success was down to the fact that it retains a close working relationship with its customers and partners and also how this enabled the company to act as a hub, simplifying numerous webs of associations.

Sabu Matthew, Sales and Marketing director at 3W, added: “Our technology partnerships are mutually beneficial because the manufacturers are typically from the US and Europe and therefore have little or no interaction with the end user, here we act as both a representative to the end user, and also provide feedback to the manufacturer, so it’s a two way street. ”

Factory Acceptance Testing (FAT) at a 3W facility

‘The company, which has been entrusted with securing, integrating and equipping billions of dollars’ worth of facilities, boasted a backlog of $70 million at the end of 2014.’

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Talent Management3W recognises that people are at the heart of any modern, high performance network and this is why the company strives to attract, develop, and incentivise its talent. Working in such a technology-intensive industry, an employee must be prepared to embrace change and adapt to new ideas and technology. The management team therefore demands an extra effort from its employees; Gamali said 3W workers need to be: “Capable of working on equipment beyond their initial experience and be able to use a multi-skilled approach.”

Employees putting in the extra mile do not go unnoticed; the company awards performance-rated bonuses to its best and brightest. Furthermore, in addition to providing employee gratuities and healthcare, 3W makes sure to regularly recognise its top talent through a companywide Employee of the Month Award.

3W Networks Product Warehouse

“Our philosophy is to continually enhance our activities, reducing any potentially negative environmental impacts.” -Walid GamaliFounder and CEO

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Social Mission 3W takes its social responsibility just as seriously as the profitable sections of the business. Gamali said: “We set up the 3W foundation so all of our efforts could be consolidated into one institution. We have partnered with a group called ‘Mawaheb from Beautiful people’ which encourages disabled artists.” Perhaps the most touching sentiment of this association was the fact that this artwork was incorporated into all of the company’s marketing material. This caught the attention of the UAE government, who awarded them with the Dubai Chamber of Commerce CSR Award in 2011.

Building on its award-winning practices, 3W is leading the way in operating an environmentally friendly office environment, taking steps to ensure that the correct recycling procedures are strictly adhered to. He said: “Our philosophy is to continually enhance our activities, reducing any potentially negative environmental impacts.”

Through a truly holistic strategy grounded in its dual dedication to both its partners and customers, 3W Networks has shown that pleasing everybody is not only within reach but can be done while remaining competitive. Gamali modestly noted that the lucrative contracts the company has with the region’s oil and gas producers enabled the company to pass through the financial downturn relatively unscathed, which goes to show that 3W’s unique business model will enable the company to deliver quality solutions in the long term.

Company Information

I N D U S T RY

Technology

H E A D Q U A RT E R S

UAE

F O U N D E D

2000

E M P L O Y E E S

150

R E V E N U E

$30 million (2014)

P R O D U C T S /

S E R V I C E S

Systems Integrator

3W NETWORKS

High Bay Building, Dubai Silicon Oasis, Dubai, UAE, PO Box 341184

Tel. +971 4 3267744

info@3wnetworks.com www.3wnetworks.com