4 (+1) pillars of authority
TRANSCRIPT
4PILLARSof
AUTHORITY
+1
Casomai[ITA 2002]
Even though the blades are so unstable on a slippery slope, always give me the feeling of a perfect understanding.
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MAKE THE DIFFERENCE
#1
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MAKE THE DIFFERENCE
#1
Create original, useful and fun contentRepeating a heard story, will not help you improve your authority – and no matter how beautiful.
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ATTRACT ATTENTION
#2
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ATTRACT ATTENTION
#2
8/10 are attracted by headline; 2/10 read all the content.Improve your titles, make them attractive, a source of inspiration and destabilizing. Switch on the reader's curiosity.
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DON’T SELL: INSPIRE!
#3
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DON’T SELL: INSPIRE!
#3
Failure to sell online is not related to web traffic, but to public confidence.Create value with educational content and demonstration; show the benefits of your business!
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CARE YOUR FRIENDSHIP
#4
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CARE YOUR FRIENDSHIP
#4
Remember:What others say about you is more important than what you say about yourself.
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BALANCE
#5
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BALANCE
#5
Balance in management your relationships, in real & virtual life.Balance in communications. The equilibrium behavior. The equilibrium.
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