InfoSphere SoftwareEstablish, Govern & Deliver Trusted Information

Colin Tan

IBM INFORMATION ON DEMAND COMES TO YOUJanuary 20, 2009Malaysia

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BusinessValue

Maturity ofInformation Use

Accelerate to the Next LevelUnlocking the Business Value of Information for Competitive Advantage

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Delivering Trusted Business Information

Customer & Product

Profitability

Workforce

OptimizationDynamic

Supply Chain Multi-Channel

Marketing

Financial

Risk Insight

Business Optimization

Manage data over its

lifetime

Better Business

Outcomes

Establish, govern, and deliver

trusted information

Optimize business

performance

Optimize content-based

operational & compliance

processes

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Source: Gartner

Business Impact�� The cost of a lost or incomplete customer record is $182The cost of a lost or incomplete customer record is $18244

�� 59 % of companies maintain up to 30 data marts59 % of companies maintain up to 30 data marts——some companies have as many as 100+some companies have as many as 100+22

�� It can cost in the range of $1.5 million to $2 million annually It can cost in the range of $1.5 million to $2 million annually to maintain a single data mart & 35 % to 70 to maintain a single data mart & 35 % to 70 % of those costs are redundant% of those costs are redundant

�� 66% indicate profitability is negatively impacted by bad custome66% indicate profitability is negatively impacted by bad customer datar data11

�� 30% of retail item information is incorrect, leading to 3.5% in 30% of retail item information is incorrect, leading to 3.5% in lost saleslost sales33

The Trusted Business Information Challenge These Challenges Have Real Business Impact

1. SAS ‘In the Know’ newsletter, July 20032. IDC3. A.T. A.T. Kearney, study for the Grocery Manufacturers of America's Food Marketing Institute 4. 2006 Annual Study: Cost of a Data Breach by PGP® and Vontu

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In ContextReal-time delivery of relevant

information when and where it’s needed

Complete

Related information reconciled into a single and holistic view

Accurate

Complex and disparate data transformed, cleansed and delivered

InsightfulComprehensive information

management to drive new meaning from your data

Leaders Investing to Optimize Information Assets Clients Tell Us What They Are Looking For…

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The IBM InfoSphere Vision

An Industry Unique Information

Platform

� Simplify the delivery of Trusted Information

� Accelerate client value

� Promote collaboration

� Mitigate risk

� Modular but Integrated

� Scalable – Project to Enterprise

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Mastered Customer Data across the enterprise

Greatly enhanced customer service, and improved targeted marketing

Rationalized multiple order fulfillment systems

Increased daily deliveries by 100% and improved order tracking

Leading the WayBusiness Leaders Embracing The Vision

Derived insight from vast amounts of patient information

Improved access to key patient and provider insight; achieved ROI within 90 days

Synchronized and mastered core product information

€1 million savings per year and increased sales by 3.5%

Consolidated revenue enrichment and regulatory

compliance reporting

Boosted revenue and added new customers - 11% response on direct mail campaigns

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� Accelerate data integration projects

– Metadata-driven design

– Business IT alignment

� Leverage Existing Resources

– Broad native connectivity

� Architected for Growth

– Massive scalability

– Parallel processing

InfoSphere Information ServerInfoSphere Information Server

Full capabilities to deliver Trusted Information across heterogeneous systems

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� Master data management across party, account & location data

� Leverage master data for frequent, real-time access

� Enabled as an SOA Library with 800 pre-packaged business services

� High performance, high scalability foundation

IBM InfoSphere MDM Server

SOA Business Services

Batch Data Integration

User Interfaces

Party Account Product Location

InfoSphere MDM ServerInfoSphere MDM Server

InfoSphere InfoSphere

Information Information

ServerServer

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� Master data management of product data

� Create single repository of product data

� SOA-enabled for ease of integration throughout enterprise

� High performance, high scalability foundation

IBM InfoSphere MDM Server for PIM

Flexible Data Model Aggregate & Syndicate Data

User Interfaces

Product Suppliers Locations

InfoSphere InfoSphere

Information Information

ServerServer

InfoSphere MDM Server for PIMInfoSphere MDM Server for PIM

InfoSphereInfoSphere

MDMMDM

ServerServer

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Storage OptimizationStorage OptimizationIncrease warehouse capacity

Performance ManagementPerformance ManagementIdentifies usage patterns and trendsIdentifies usage patterns and trends

Data Retention Data Retention based on usage patterns and data governance

Workload ManagementWorkload ManagementOptimizes workloads and priorities

Manage Analyze

Reliable Real-Time Delivery

IBM InfoSphere Warehouse

� Unified, powerful data warehouse foundation

� Advanced partitioning, data mining, retention & cubing features

� Optimized performance for operational & transactional use

� As big or as small as your business needs

InfoSphere InfoSphere

Information Information

ServerServer

InfoSphereInfoSphere

MDMMDM

ServerServer

InfoSphereInfoSphere

MDM ServerMDM Server

For PIMFor PIM

InfoSphere WarehouseInfoSphere Warehouse

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� Built for business & IT collaboration

� Complete business templates for industry KPIs

� Key accelerators for business optimization & integration projects

� Act as acceleration templates within Information Server & Cognos 8 BI

InfoSphere InfoSphere

Information Information

ServerServer

InfoSphereInfoSphere

MDMMDM

ServerServer

InfoSphereInfoSphere

MDM ServerMDM Server

For PIMFor PIM

InfoSphereInfoSphere

WarehouseWarehouse

IBM Industry ModelsIBM Industry Models

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• Continued Simplicity & Usability Advancements

• Rule & Transformation Discovery

• Automation to Optimization

• Platform Analytics & Dashboards

• Data Governance Tools

InfoSphere Strategy & Vision

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InfoSphere provides the foundation of trusted information for

Cognos business intelligence & performance management

• Business metadata sharing

• End-to-end data lineage

• Data Profiling and Quality integration

• InfoSphere DataStage with Cognos Data Manager

• InfoSphere Change Data Capture with Cognos Now!

Trusted

Information

InfoSphere Software and Cognos

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• ETL Tools

• Business Intelligence Platforms

• Data Warehousing

• Data Quality Tools

• Data Integration Tools

• Customer Data Integration

Leading the Way

Industry Analysts Rank IBM as a leaderIndustry Analysts Rank IBM as a leader……

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Establish an information-driven strategy & objectives to enable

business priorities…

Deploy open and agile technology and leverage

existing information assets for speed and flexibility…

Discover & design trusted

information with unified

tools and expertise to

sustain competitive

advantage over time…

Accelerate information-

intensive projects aligned

with the strategy to speed

both short-term & long-term

return on investments…

Becoming an Information Based Enterprise with Information Agenda

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Strong and Growing Ecosystem

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The IBM InfoSphere™ AdvantageDelivering Trusted Information for Business Optimization

� Easily deployable, integrated platform

� Value acceleration

� Simplified scalability at lower cost

� Industry-specific acceleration

� Broadest and deepest integration

� Protection for your investment

IBM Provides the Roadmap for Success!

Flexible Architecture

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Thank You