Content Marketing 4 Challenges in

Robert Katai2016

Content StatsMarketing

76% of marketers

are increasing investment in

content marketing

49% of companies have

an executive who is directly

responsible for an overall content

marketing strategy

38% of marketers

publish content weekly or more often.

ers

Content StatsCreation

25% of marketers don’t

outsource any content creation.

82% of marketers

curate content.

76% of B2B marketers will create more content in 2016 versus 2015.

will be an

year

2016 interestin

g

BIGGEST

but the

challenge will be

Create Less Content With More Impact

Robert Rose, CMI Chief Strategy Officer

Content Marketing

Challenges in 2016

1When there’s too much

CONTENT

Don’t kill the FIRE with too much firewood!

Fire needs to burn!OXYGEN

2When there’s too much

MARKETING

Don’t let a ROBOT do the part that

a HUMAN could do 100 times better

3EVERYWHERE and NOWHERE

each PLATFORM has its own AUDIENCE

needs

desires

language

4What Content Is Best

Audio Video

Text

There is no right answer

here.

Only good questions...

Where is your AUDIENCE?What is your STRATEGY?What is your PURPOSE?What are you BEST AT?

Conclusion

Start Doing TalkingStop

Visual MarketerBrand Evangelist Bannersnack

@katairobi

www.robertkatai.com