MARKETING CHALLENGES MPULL CAN RESOLVEDaryn SmithProduct and Marketing

Marketing Challenge: Lead Quality

The leads the marketing team generate are of a poor quality and are not qualified

MPULL Features:• Lead Nurturing

• Multi-Channel Marketing

Benefits:• Improve Lead Quality

• Shorten the path to purchase• Automate communications

• Make More effective use of Sales resources• Real-time campaign optimization

Marketing Challenge: Alignment to Objectives

Only a portion of marketing tactics align to our marketing objectives

MPULL Features:• Marketing Operations Management• Marketing Resource Management

Benefits:• Quickly identify misaligned objectives• Reduce budget wastage

Marketing Challenge: Not Agile

Our team is not agile enough, everything goes through an agency

MPULL Features:• Multi-Channel Marketing

• Webpage creation• Create and send bulk messages

• Produce instant research surveys

Benefits:• React quickly to opportunities

• Reduce production costs

Marketing Challenge: ROI Reporting

It’s difficult to combine all our reports into a single meaningful ROI report

MPULL Features:• On Demand Reporting

Benefits:• Evaluate performance of campaigns across

disciplines and management styles• Reduction in time to produce reports• Ability to compare to past similar campaigns• Identify and focus on high performing campaigns

Marketing Challenge: Many Systems

We have many un-integrated systems and places employees need to go to get marketing support

MPULL Features:• Single system for all Marketing functions

• Access to MPULL API

Benefits:• No need for multiple license fees

• Not adding more un-integrated systems• Use API to integrate existing systems like CRM

Marketing Challenge: Incorrect Focus

We focus on the incorrect poor performing campaigns

MPULL Features:• On Demand Reporting

Benefits:• Quickly evaluate campaign performance• Track ROI• Add and remove resources easily

Marketing Challenge: Low Levels of Collaboration

There is minimal team collaboration especially between business units and regional branches!

MPULL Features:• Social Collaboration• Marketing Calendar

Benefits:• Team members can identify projects to

collaborate on• Provide feedback to each other

• Employees can pick up each others projects

Marketing Challenge: Do more with less

Need to do more with less, and headcount is frozen…

MPULL Features:• Marketing Automation• Marketing Resource Management• Lead Nurturing• Multi-Channel Marketing

Benefits:• Automate time consuming tasks• Reduce duplication of work• Identify high performing campaigns to focus resources on

Marketing Challenge: Branded Merchandise

Branded Merchandise and Corporate Gifts disappear quickly from storerooms with no tracking

MPULL Features:• Merchandise Online Shop

Benefits:• Track who is ordering and receiving items

• Included in reports for cost to acquire and retain customer

• Identify abuse of merchandise• Maintain better stock levels

Marketing Challenge: Internal E-mail Volumes

There is too much internal e-mail!

MPULL Features:• Tasks & Notifications

Benefits:• No e-mail communication required• Important feedback and reverts

cannot be missed due to mailbox issues

Marketing Challenge: Duplication between Units

We find our conflicting ads placed in the same publications

MPULL Features:• Marketing Calendar

Benefits:• Identify duplication and resolve conflicts

• Reduce wastage of marketing budget

Marketing Challenge: Loss of Knowledge

Valuable knowledge is lost when employees leave

MPULL Features:• Marketing Operations Management

Benefits:• All past campaigns are available to reference• Company standards are maintained as new

employees simply follow the defined workflows and processes

Marketing Challenge: Budget wastage

Business Units and Regional Branches buy identical stock photography and market reports

MPULL Features:• Digital Collateral Management

Benefits:• Single place to go for company collateral

• Reduced duplication• Report on effectiveness of collateral

Marketing Challenge: Performance Metrics

There is no proof of Marketing performance

MPULL Features:• On Demand Reporting• Lead Nurturing• Marketing Operations Management

Benefits:• Reports from past and current campaigns on demand• ROI is easily calculated• Poor performing campaigns can be corrected

Marketing Challenge: Processes not followed

Everyone runs campaigns differently

MPULL Features:• Tasks and Notifications

Benefits:• All campaigns align to company standards

• Redundancy• Governance

Marketing Challenge: Team Management

Performance reviews are too subjective

MPULL Features:• Marketing Resource Management

Benefits:• On the job feedback• Corrective actions can be taken

for poor performers• Get more out of high performers

Marketing Challenge: Store for Competitive Intelligence

I need competitive intelligence to make informed decisions

MPULL Features:• Competitive Intelligence

Benefits:• Cast larger net through crowd-sourcing

• Single reliable place to store and access intelligence

• Make informed decisions

Marketing Challenge: Timeous Status Reports

Status meetings take up time and status reports become outdated too quickly

MPULL Features:• Marketing Resource Management

Benefits:• Progress and next steps are in real-time• More time for planning and innovating

Marketing Challenge: RSVP Management

RSVP Management is time consuming

MPULL Features:• Marketing Operations Management

Benefits:• Focus on other elements of the event

• Professional image is portrayed• Remember guest preferences from past events

Marketing Challenge: IT Rules and Regulations

Our IT team does not allow us to install new systems

MPULL Features:• Cloud-based solution

Benefits:• Access MPULL through a web browser of

any internet connected device• Immediate deployment, no configuration

Marketing Challenge: Return on Collateral

I’m not sure what collateral is used and if it is effective

MPULL Features:• Digital Collateral Management

Benefits:• Identify collateral that is not used

• Identify popular collateral and replicate similar pieces

• Calculate a ROI on each piece of collateral

Marketing Challenge: Marketing Deliverables

What does the Marketing team do to help us get deals?

MPULL Features:• Marketing Calendar• Lead Nurturing

Benefits:• Track Marketing deliverables• Measure lead quality vs. quantity

Marketing Challenge: Sales Administration

I continually have to provide Marketing with customer and prospect data in many formats

MPULL Features:• Marketing Operations Management

Benefits:• Flag customers and prospects for

campaigns using simple online interface• Spend less time doing administration• Same format for all marketing tactics

MPULL… where Marketer’s live!

End-to-End Solution for Agile Marketing Teams

• Campaign Management Event and RSVP Management

• Research Survey’s• Collateral• Branded

Merchandise• Competitive

IntelligenceMarketing Operations Management

• Project Management• Workflow• Team Performance &

Appraisals• Marketing Calendar

Marketing Resource Management

• Landing Pages• Bulk Email• Bulk Text Messaging• Form Development

Multi-Channel Marketing

• Trigger Management• Automated

Messaging

Lead Nurturing

THANK YOU!For more information:visit www.mpull.com