marketing challenges
TRANSCRIPT
Current Marketing Challenges
Assoc. Prof. Dr. Leow Chee Seng• Dean, Graduate School, IIC University of Technology, Cambodia • Director, Centre of Executive Education, UNIRAZAK • Honorary Professor, Nguyen Tat Thanh University, Vietnam • Honorary Professor, Sandikta College of Administrative Science, Indonesia• Adjunct Professor, HELP University, Malaysia • Senior Lecturer, Putra Business School • Panel of Supervisors, Asian E-University (AeU), Malaysia • Editorial Board for Journal SRM-IMT Journal of Business and Management Research• Editorial Board Member of International Journal of Social Education and Innovation (IJSEI),
Romania • Editorial Board Member of International Journal of Humanities & Social Science Studies
(IJHSSS), India• Editorial board Member for Journal of Women’s Entrepreneurship and Education (JWE)• Editorial Board Member of Journal of Management of Roraima” (EISSN: 2237-8057), Romania • Editorial board for Journal Body Language • Member of Scientific Committee for International Peer Review, Faculty of Business Economics
and Entrepreneurship, Belgrade, Serbia.• Peer Reviewer for Global Journal of Management And Business Research• Member of Reviewer, Academic of Management Journal, USA• Member of Reviewer, Academic of Management Review, USA• Member of Reviewer, Academic of Management Learning & Education, USA• Member of Reviewer, Academic of Management Discovery, USA• Member of Reviewer, Global Impact Factor (GIF), Australia • Hon. Treasurer of Institute of Marketing Malaysia • Council Member, FOMCA, Malaysia
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CRISIS
危A time of Danger
机A time of
opportunity
Currency
Response
State-driven economy
Investment
SUSTAINABILITY
Information
Dynamic Business Environment
(Philip Kotlet, 2012)
Scarcity of Resources
Prioritizing Expenditures
Keeping Abreast of Competitors' Actions
Know your enemy and know yourself and you can fight a hundred battles without disaster.
Dealing with Competitive Disadvantages
Marketing Message that Emphasizes Your own Company Strength
Getting the Message Out
Change of Consumer Behaviour
Change of Marketing Strategies
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How to Overcome it?
Overcoming Marketing Challenges
1. You will have to focus more. 2. You will have to know about tribes 3. You will have to price more for values 4. You will have to master service5. You will have to sell emotion, experience and
authenticity. 6. You will have to master customer relationship
building
Overcoming Marketing Challenges
7. You will have to co-create with your customers8. You will have to master the social media, blogs,
podcasts and YouTube 9. You will have to develop in early warning system
and scenario planning 10. You will have to measure results better and how
accountability. 11. You will have to balance the reward to your
stakeholders.
Within five years. If you are in the same business you are in now, you are going to be
out of business.
