Marketing Trends That Will Dominate in 20164

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The marketing world is moving faster every day. What’s fresh today will be passé tomorrow. With that

in mind, we kickoff 2016 with a look at the four things that will become an essential part of the marketing

toolkit this year. Read on!

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THE CUSTOMER MARKETING PUSH Brands must now place the customer ahead of the product. This is customer marketing, and it’s a trend that’s growing fast. Fifty-three percent of brands that employ customer marketing report a moderate to significant revenue return as a result. Because of this, 69 percent of companies plan to increase their customer marketing efforts in 2016.

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LET’S GET AUTOMATEDAs digital continues to grow, so too will the importance of automation. Automation is a way to increase efficiency across a number of digital marketing practices, including social media, email, and lead nurturing. It’s a way to consistently interact with the customer, something that becomes essential in today’s noisy market.

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BEACONS BECOME A BUTTRESS$4.3 billion was spent on beacon technology last year. As the industry’s philosophy shifts to a customer-centric model, geo-targeted push notifications provide marketers with the opportunity to serve custom, personalized deals to consumers at the most opportune times — a powerful and increasingly necessary tool, as long as the customer opts in beforehand.

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INTERNET OF THINGS FINALLY LAUNCHESYou’ve heard this one before. But 2016 may be the year the Internet of Things finally goes mainstream. Consider: Oral-B, Owlet, and Nest have already introduced IoT-compatible products. Further, only 30 percent of consumers say they’re not excited to incorporate smart tech at home. Slowly but surely, the trend is maturing. The data possibilities that come with it aren’t far behind.

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All content for this slideshow has been aggregated from the ANA’s Marketing Knowledge Center. Dig deeper:

Customer Marketing Benchmark Report

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