Audience Research

George Picton-Clark

My Audience ResearchThroughout my audience research, I asked people throughout the school about their opinions and attitudes towards particular aspects of music videos, as well as their personal preferences they have. This research is for further understanding on how to perfect my own music video for my project. I asked people all around the school which has an age range of 11-18 years old. This age range has also been taken into consideration deeming what is appropriate for particular age groups to view.

Method of ApproachMy method of approach in my audience research was a questionnaire which consisted of 6 questions. I believe that a questionnaire was the best method for me to use as it was easy to collect the data and also not too time consuming, it is also easier to make sure people stick to the closed questions that have been provided and further details and information that isn’t necessarily needed is minimised.

Question 1 - Age GroupThe graph on the left shows data I received from asking the age of each person who took part in the questionnaire. As seen on the graph, the majority of people who completed the questionnaire fell into the 16-18 age boundaries. This was because when I was going around with my questionnaire, this age group was the majority in the area. Also, many people who fell into the age groups of 11-12 and 13-15 didn’t want to take part in the questionnaire and this is reflected in the amount of people who answered. The largest amount of responses for an age group was 11 and the minimum was 4. I also felt that it was necessary to target the older age group as I believed that they would be most drawn to the product and genre I am trying to create.

Question 2 - GenderThe pie chart on the left shows the gender totals of the participants who took part in the questionnaire. This was a very close result. 11 males were asked and 9 females, this doesn’t necessarily have a major impact seeing as the difference was very small and 20 people were still included in the sample, all of whom I believe are my target audience as it isn’t gender specific.

Question 3 - Which of the following music video styles are you most drawn to?On the left, the pie chart shows what style of music video my participants were most drawn to. I believe that this is an important question for my research as it helps me to decipher how many people were fans of the style I was trying to recreate. Out of the 20 people asked the most prefered style is a performance, this shows me perhaps the different opinions of people throughout the school and how they might react as an audience to something different.

Narrative 5

Abstract 2

Performance 9

Mixture 0

Don’t know 4

Question 4 - Do you as an individual believe that the music video is important for a song’s success?The bar chart on the left shows the participant response to whether or not they find music videos important for a song’s success. The majority strongly agreed with the statement, showing that there is a high volume of people who flock to watch music videos for the song, which can have a lasting effect on whether or not they will continue to listen to it. As an individual this puts pressure to create a good music video so that the audience does not get bored.

Strongly Agree 13

Agree 3

Disagree 2

Strongly Disagree 0

Don’t know 2

Question 5 - Do you go out of your way to watch music videos for songs you enjoy on the radio?

I asked this question to my participants to see whether or not there was any bias that they may have to particular artists. I asked whether or not if they heard a song on the radio and enjoyed it if they would proceed to watch the music video. This gives me a good understanding of my audience as a majority of them said yes, this means that there isn’t a particular bias from the audience in a style of music video they may prefer if they are hearing the song on the radio first and enjoying it.

Yes 16

No 3

Sometimes 1

Question 6- Do you only watch music videos for the artistThe final question I asked my participants is whether or not they only watch music videos for the artist. The results aren’t hugely far apart and show a lot of variance. Although many people answered yes, a lot of people didn’t really know meaning that they may just watch the music video to see what else is in it, or they might be attracted to the storyline or style of music video that it is, especially if the artist isn’t visible within the music video itself.

Yes 9

No 5

Don’t know 6

EvaluationAfter putting my results into concise and clear graphs and pie charts, I have ideas of what the participants in these age groups are attracted towards. I am confident that my results will help me work towards producing a better finalised product which I can show. I am also glad that I used a questionnaire as it has given me clear and reliable answers which I can gather data from easily.