FOUR P’S OF MARKETING

By AbhishekShandilya

Background

SONY Corporation

Founded: May 7, 1946

Founder : Akio Morita

Present CEO: Kazuo Hirai

Head quarter: Tokyo, Japan

The name ‘SONY’ is based on the Latin word Sonus, which means

‘sound’.

Sony’s first product was Rice Cooker (A Failure)

World’s first tape recorder G-Type (1950)

World's first commercially compact disc player Sony CDP-101 Oct1982.

World’s first Google TV (October 6, 2010)

27-OCT-2011- Sony Ericsson became a wholly-owned subsidiary of SONY

The world’s first 3LCD Laser Projector (2-july-2013)

World’s first Waterproof Smartphone XPERIA Z.(9feb-2013)

NEW YORK, Sept. 4, 2013 – Today Sony introduced the world’s first curved

screen LED television, model KDL-65S990A

SONY has sectors like BANKING and INSURANCE too.

•Product•Price•Place•Promotion

Televisions : Bravia Range, LCD, Earlier WEGA

Digital imaging: Cyber-Shot, Alpha, HANDYCAM, Series cameras.

Audio / Video: Walkman, Home audio , Blu-ray Disc™ players and recorders,

memory-based portable audio devices, car music systems( X-Plod), Headphones

etc.

Electronic components:

Batteries, recording media, data recording systems

Storage and Memory:

HardDisk drives, memory cards, pendrives

Gaming & Computers

Playstation series gaming Consoles, Vaio series laptops & All-in-One Desktops

Smartphones and Tablets

Xperia series, smartwear

PRODUCT

Sony being a company which emphasize product quality,it tends to sell its products with price range from moderately-high to high-prices, depending on the use and targeted customers.

As Sony is Renowned Multinational company and known for its quality products has higher pricing policies for its products and in return by keeping in view of better customer care and after sale services.

EXAMPLE: Sony series of Vaio laptops.Sony has categorized the laptops according to Style, User, Purpose, Mobility and performance.

• Sony's electronics products and services are marketed throughout

the world under the trademark "Sony“

• Registered in 204 countries and territories.

• Sony Corporation has more then 30 subsidiaries company in Japan

itself

• And more than 50 affiliated companies outside of Japan

• Also selling products through Online stores like Flipkart, Snapdeal,

EBay, Amazon etc

PLACE

• Established its India operations in November 1994

• Having over 20,000 registered dealers and

distributors in India

• more than 300 exclusive Sony outlets and 25

branch locations

• service presence across the country with 365

service outlet

PLACE : INDIA

PROMOTION

AdvertisementSales promotionsPrint AdsFree gifts on purchases

Sponsoring

KAREENA KAPOOR KATRINA KAIF M.S. DHONI

VAIO Laptops XPERIA Smartphones BRAVIA TV

BRAND AMBASSADORS

Various Brand Logos of SONY