4 reasons knowing digital can help grow your economic development career
TRANSCRIPT
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4 REASONS KNOWING DIGITAL CAN HELP GROW YOUR ECONOMIC DEVELOPMENT CAREER
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THE ECONOMIC DEVELOPMENT INDUSTRY IS SHIFTING…
•Knowing digital skills is becoming more essential to the ED industry
•Expansion & relocation decisions are moving online
•Community research is done online
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4 REASONS WHY DEVELOPING DIGITAL SKILLS CAN:
HELP WITH YOUR CURRENT CAREER… OR HELP YOU GET YOUR NEXT JOB
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1. ECONOMIC DEVELOPERS HAVE BEEN SLOW TO ADOPT DIGITAL•By their own admission, economic development professionals have been slow on the draw to follow digital trends – as found by a 2015 Atlas Advertising survey
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2. DIGITAL DRIVES INTERACTIONS•The majority of prospect interactions is driven digitally (i.e., email, online contact forms, social media interactions, etc.)
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3. EXPECTATIONS ARE ALSO SHIFTING•Large, regional EDOs are run by leaders in the 30s/early 40s
•They will expect that you know how you use websites, CRM, lead generation tools, and more
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4. TEACHING RESOURCES HAVE EVOLVED•There are now many resources to help you learn digital skills – mostly online – without a big time, money, and travel investment
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NOW WHAT?
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LEARN MORE•Read more on this topic here…
•About Community Systems Digital Economic Development University Training Program
•Overview of Digital EDU 2016 – Webinar Recording
•Overview of Digital EDU 2016 – Presentation Slides