4 reasons to consider building your personal brand
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4 reasons to consider building your personal brand.
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1. to increase your employability.
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personal branding is now a prerequisite for career success.
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being smart, educated, creative, enthusiastic, organised etc is great.
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but.
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but.
so is everybody else.
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personal branding is about standing out from the status quo and demonstrating to an employer that you can/do add value.
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2. to build your profile within your industry.
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building your profile within your industry is kind of like further education.
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it gives you credibility.
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people will judge you on how many awards you have won, what speakers you have seen, what events you have been to, what professional networking groups you are a member of etc.
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personal branding is about positioning yourself as a high profile individual and an expert within your industry.
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3. to build your networks.
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make the most of every opportunity to gain exposure to industry professionals.
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create positive word of mouth.
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for yourself.
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get endorsement from widely-known and well-respected professionals from within your industry.
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personal branding is about developing networks that can be leveraged, to use as a platform to promote yourself, and to use in order to gain access to “hard-to-reach” opportunities.
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people do business with people they like.
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people do business with people they like.
people help people they like.
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people do business with people they like.
people help people they like.
people give jobs to people they like.
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make sure you are liked.
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4. to attract work that you love.
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extraordinary results and innovation are bi-products of us doing something that we are intrinsically motivated to do.
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personal branding is about making what it is that intrinsically motivates us known to the public.
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if you market yourselves according to your intrinsic motivation, you will attract work that you love doing.