google confidential and proprietary 1 seven reasons why you should consider google content network...
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Google Confidential and Proprietary 1
Seven Reasons Why You Should Consider Google Content NetworkBest Value For Effective Brand Advertising
Google Confidential and Proprietary 2
Best Value For Effective Brand Advertising
Source: comScore Media Metrix, January 2009
Quality Environments and Executions To Ensure a Positive Brand ImpactBrand-safe site selection with tight controls and transparency, plus multiple creative opportunities to engage audiences
The Best Value For Media Efficient media investment, valuable consumer insights and research, and knowledgeable account experts to make your campaign a success
More Levers To Make Advertising Relevant & Impactful at ScaleAdvanced targeting capabilities to efficiently reach your target audience spread across the Internet
Google Confidential and Proprietary
Google Content Network =
#1 Advertising Network in China/Global
80% Reach of Internet Users in China/Global
140,000+ AdSense Partners
5B+ Daily Ads Impression
Reason 1 : Largest ads network in China/World
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Reason 2 : Deliver Your Ad at the Moment of Relevance
Our technology analyzes the page and detects the page is related to “Beauty Care”
Your contextually relevant ad is served
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Reason 3 : One Stop Shop from large to niche sites
Your Custom Network
Premium Publishers Niche Content PublishersiResearch TOP 30 sites in
major verticals4x higher ad engagement on niche sites than portals
……More……More
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Reason 4: Premium Placements for Branding Advertiser
ITFinanceBeauty Care
More……More……
More……
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Reason 5: Rich Ads formats with Eight Standard Sizes
Text Image
Video Gadget
www.clinique.co.uk
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Reason 6: Pricing Flexibility
Choose the pricing option that meets your advertising goals
CPM
When visibilitymatters most
CPC
When clicksmatter most
Virtual CPA
When conversionsmatter most
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Reason 7: Real Time Optimization
Run your ads Measure Impact Optimize
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Case Study: PizzahutVideo Creative
Landing Page
Google Confidential and Proprietary
Just to name a few…
CPG
Tech
Auto
……More
……More
……More
Finance
TravelTravel
Google Confidential and Proprietary
Google Content Network