google confidential and proprietary lee hunter product marketing manager - google 1 technology...
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Google Confidential and Proprietary
Lee HunterProduct Marketing Manager - Google
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Technology Trends
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Google Confidential and Proprietary
The Digital Opportunity is Global
$438B2008
eCommerce sales
1.4Bpeople online (up
from 500M in 2003)
60Bsearches conducted
per month worldwide
20 hrsVideo uploaded every minute to
YouTube
Google Confidential and Proprietary 3
6.5
Growth in online usage
Information
Communication
eCommerce
Community
Entertainment
2003 2007
Hours online / month
2012
20.5
71.51
4.52.52
642.25
7.565
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Google Confidential and Proprietary 4
Ubiquitous connectivity
Democratization of the tools
of production
Falling cost of storage
Drivers of Change
Google Confidential and Proprietary
Recovery……
….Innovation
Google Confidential and Proprietary 6
Where Google Sees Opportunity
MobileVideo
Search Web Apps
“We’ve turned the corner”Eric Schmidt, CEO, Google, Inc.
August 2009
…But What Did We Learn?
Google Confidential and Proprietary
RelevanceCommunicate Creatively
PrecisionTarget Consumers Locally
Deeper ConnectionsConnect Consumers
InnovationBe Nimble
The New Basics: Getting Ahead of the Recovery
Google Confidential and Proprietary
Relevance: Communicate Creatively
5.6
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Google Confidential and Proprietary
Relevance: Communicate Creatively
Harness Increased Engagement C
ON
TE
NT
SE
AR
CH
Visits travel blog Reads hotel reviewsBrowses destination
articles Researches travel
deals
Searches again: “hotels
reviews”
Searches on “hotels”
Google Confidential and Proprietary
84% Hotel
Precision: Target Consumers Locally
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92% Car
99% Air
117% Destination
Source: Google Internal Data
Google Confidential and Proprietary
Precision: Target Consumers Locally
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Micro-Target Your Destinations
Web Search Volume in the Hotels & Accommodations Category on Google.com “Near” + “Close To”January 2004 to September 2009, including forecast
66% Growth Since 2004
Google Confidential and Proprietary
Deeper Connections: Connect With Consumers
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Google Confidential and Proprietary
Innovation: Be Nimble
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Web Search Volume in the Travel Category on Google.comLow cost travel January 2005 to September 2009
Google Confidential and Proprietary
Innovation: Be Nimble
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Be Willing to Adapt and Experiment Category Overall vs. Geneva vs. Tenerife vs. Istanbul vs. RomeJanuary 2005 to September 2009
Category Overall vs. London vs. Sydney vs. Thailand vs. ParisJanuary 2005 to September 2009
Google Confidential and Proprietary
RelevanceHarness Increased Engagement
PrecisionMicro-Target Your Destinations
Deeper ConnectionsAdd Value To The Travel Experience
InnovationBe Willing to Adapt and Experiment
The New Basics: Getting Ahead of the Recovery
Google Confidential and Proprietary 17
Google Insights for Search: www.google.com/insights/search
Google Keyword Tool:adwords.google.com/select/KeywordToolExternal
Google AdPlanner: www.google.com/adplanner
Webmasters Central:www.google.com/webmasters
Google Analytics: www.google.com/analytics
Google Confidential and Proprietary 18
THANK YOU!
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