google confidential and proprietary 1 google russia business opportunities and ads update
TRANSCRIPT
- Slide 1
- Google Confidential and Proprietary 1 Google Russia Business Opportunities and Ads Update
- Slide 2
- Google Confidential and Proprietary Developments in Ads and Analytics News from Google Analytics -Fresh Features - Snippets Better Ad Management -Search Funnel (Conversion Attribution) -AdWords Opportunities Tab New Ad Types -Ad Sitelinks -Product Ads 1 2 3
- Slide 3
- Google Confidential and Proprietary Google Analytics: Quick Intro Quick, Free, Easy to Install How can we improve our site for sales? Are our visitors buying or signing-up? Are our online campaigns performing?
- Slide 4
- Google Confidential and Proprietary Google Analytics: New Features More Intelligent Data Intelligence & Customizable Alerts (on multiple metrics) Annotations (on the time graph) More Flexible Reporting Advanced Segmentation Custom Reporting Multiple Custom Variables More Platforms Tracked AdWords & AdSense YouTube Brand Channel Mobile Web Tracking Android & iPhone Apps Flash, AIR & Silverlight More Powerful Analysis Segmentable Unique Visitors Engagement & URL Goals Advanced Table Filtering Pivoting & Multiple Dimensions
- Slide 5
- Google Confidential and Proprietary * Adwords Conversion Tracking is Required AdWords: Search Funnel Multiple ads may have assisted in a conversion they should share the credit But systematically identifying assisting ads is often hard AdWords Search Funnel reports describe ad click and impression behavior on Google.com that leads to a conversion All the Glory All the Work Assist Impression Assist Impression Conversion! Assist Click Assist Click Assist Impression Reality
- Slide 6
- * AdWords Conversion Tracking is required in order to receive Search Funnel Reports. AdWords: Search Funnel
- Slide 7
- Google Confidential and Proprietary Advertiser Insights: Account Optimization Has (Too) Many Facets Budgets Keywords Benchmarks Bids Creatives
- Slide 8
- Google Confidential and Proprietary Advertiser Insights: Opportunities Tab Keyword bid ideas Click Increase traffic or Decrease cost in the tables header to see ideas for Your One Hompage for Customized Account Optimization Opportunities
- Slide 9
- Google Confidential and Proprietary Advertiser Insights: Bid Opportunities Identifies opportunities to change bids for better results Shows bid increase and decrease opportunities per keyword
- Slide 10
- Google Confidential and Proprietary Advertiser Insights: Impact Estimation
- Slide 11
- Google Confidential and Proprietary 11 Ad Sitelinks Ad Sitelinks allow advertisers to highlight additional deep content on their site when users enter a navigational query Target Audience: Brand advertisers with rich site content Current Status: Rolling admissions beta
- Slide 12
- Google Confidential and Proprietary 12 Product Ads via GAN Product ads allow advertisers to market their entire product catalog with little additional work or risk Target Audience: Larger e-commerce advertisers Current Status: Small beta limited to GAN advertisers
- Slide 13
- Google Confidential and Proprietary Exciting Time at Google Russia >30% share in search *, higher in search ad impressions Good partnerships Begun and Mail.ru Commitment to growing online advertising in all its forms in Russia -Bringing our core strengths of measurability, effectiveness and ease of use -Supporting advertiser interests, such as adding support for Yandex.Money Strong Russian engineering office * Comscore, Jan 2010
- Slide 14
- Google Confidential and Proprietary Thank You 14
- Slide 15
- Google Confidential and Proprietary 15 Advanced Segmentation 15 Isolate and analyze subsets of your traffic post-data capture Compare segments and key performance metrics side by side Analyze your traffic with predefined or customized segments