shopping ads for vietnam · remarketing ads shopping ads. proprietary + confidential how do you...

Proprietary + Confidential

Pearl NguyenStrategic partner manager

Shopping Ads for VietnamDecember 2018

Proprietary + ConfidentialProprietary + Confidential

Vietnam Ecommerce


Source: Google-Temasek Report

2017: Very happening year for Ecommerce in ASEAN

Ecommerce contributes 22% to ASEAN total e-Conomy in 2017

2x

Proprietary + ConfidentialVietnam E-commerce will grow 3.6x by 2025

Growth drivers1. Highest growth in mobile traffic in Southeast Asia (young generation)2. Ecommerce merchants are leaders in conversion rate (low basket value, lack return policy, offline to

online behavior)3. Highest number of merchants offering COD

FY17 FY25

$2.08B $7.5B


3.2Mnew online shoppers per year

Source: Google-Temasek Report

More and more Vietnamese are shopping online

Average new shoppers/year from 2015 - 2025

Proprietary + ConfidentialOnline shopper demand showcased through booming search queries for eCommerce brand name

6.5x in 2.5 years

Source: Google internal

Keywords

SendoLazadaAdayroiTikiShopee


Promote your product in I-want-to-buy moments


Introducing...

Google Shopping


Intention

Sandals

Product details

Shopping Ads - how it works

Shopping Ads

Proprietary + ConfidentialProprietary + ConfidentialShopping Ads - Benefits

● Boost Ecommerce merchant’s product discoverability

● Capture user's intention while searching

● Proven results


That’s why more than half of the world’s top retailers use Google Shopping Ads

Proprietary + ConfidentialProprietary + ConfidentialYou can show both shopping and text ads together

+73%

+75%

+90% Visit a Website

+83% Make a Purchase

+77% Visit a Product Page

Add to Cart

Search for Brand

When a consumer is faced with both Shopping & Text Ads...

...compared to only one type of ad

Proprietary + ConfidentialProprietary + ConfidentialConnect with Shoppers - How to get your Shopping Ads Live


The Future


Shoppers’ path to purchase has grown more complex



Managing campaigns has also grown more complex and time intensive

Audience Targeting

Device Targeting

Multiple Campaigns

Bid Adjustments

Placements

Remarketing Ads

Shopping Ads



How do you drive sales most efficiently?


Confidential & Proprietary

Smart Shopping campaignsIntroducing...

Your business goals Across GoogleMachine learning

Campaigns based on your objectives: Maximize

conversion value

Automated optimization across intent signals

Combine Shopping and Remarketing to reach customers on Search, Display, YouTube and Gmail


Product Ratings and Shipping Annotation come next


Shopping Tab and Image Search to follow


Looking into the (further) future of Shopping Ads

Google brings together discovery, personalization, and “non-line” experiences

50%of all searches will

be voice searches by 2020, according to

comScore

72%of voice-activated

speaker owners say that it has become

part of daily routine

We’re evolving to a world of voice-first interactions

58%create or manage shopping lists at

least once a week


Q&A

shopping ads for vietnam · remarketing ads shopping ads. proprietary + confidential how do you...

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