google shopping ads - feed management
TRANSCRIPT
Unlock the true potential of your product feed. Google Shopping Ads - Masterclass I
How you Sell is as Important as What you Sell.
Sokrati Inc. | www.sokrati.comFor limited distribution only.
Google Shopping Ads
Looks
Brands
Prices
Providing users with:
The Product Feed
product feedis a data table containing a list of all the items you sell
Unique Product Identifiersto understand what you sell
Product Content
so that we show the right product to the user
Price & Availability
to provide the right shopping information
Types of Feed
Types of Feed
StaticInventory doesn’t changePush (by Merchant) or Pull (by Google)BeginnersSlow
Types of Feed
HybridPrice & Availability ChangesPush (by Merchant) or Pull (by Google)IntermediateFast
Types of Feed
Dynamic
Fully Dynamic FeedPush (by Merchant)
AdvancedMedium
Google Policies for Merchant Feedsfeed philosophyThe user is at the center of everything we do. We enforce rules so that users find the right products
Data Quality Disapprovals Policy Disapprovals
Not as per guidelines mentioned in Products Feed Specification
- Price or Availability Mismatch- Missing or Bad Image- Missing or Bad Landing Pages
Violating the Google Shopping Policies
- Unsecure checkout- Healthcare and medicines- Counterfeit Products
Increasing Feed Density to Maximise Impressions
1 item_group_id
3 SKU’s
Using Feed Rules in GMC to Enhance your
Feed
Using Feed Rules in GMC to Enhance your
Feed
Buy, Shopping, Online
Category/Brand
Product
Conversion
Increasing Impressions on Generic Search Terms
Search Term CTR Conversions CR
Online 3.26x 32.5% 1.77x
India 0.52x 17.7% 10.6x
Buy 8.26x 12.0% 2.22x
What: The price of the product
Ex: Rs. 1500/-
price promotion_idsale_price
What: Advertised price of product
Ex: Rs. 1200/-
What: For online promotions that apply to specific products
Ex: Extra 10% Off On Orders above Rs. 1000
Effectively Promote Discounted Products
Highlight Your Product, The Right Way!
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
What’s Next?
Sign Up for Masterclass 2 - Here’s what is to come on July 14 at 2PM IST:★ Understanding campaign settings ★ Product Group Management & Search Impression Share★ Tips to keep in mind for effective campaign structure
Sign-up for a 50 point, free-of-charge audit of your GMC accounts on www.sokrati.com or request a 1:1 consultation with our Business Strategy team. To reach out to us with any queries, write to us on [email protected].