If a display ad appears above the fold, this means that the ad:5/5 ( 100% )based on3 ratingsA) can be viewed in the upper portion of the page without scrolling.B) will appear anywhere on the front page of the website.C) will appear at the top of each page of the website.D) takes up more than of the webpage.Answer: A

Which bidding option is best suited for an advertiser focused on direct response marketing goals?A) Cost-per-interaction (CPI)B) Effective cost-per-thousand impressions (eCPM)C) Cost-per-thousand impressions (CPM)D) Cost-per-clickAnswer: CAds on YouTube are bought and sold on an auction basis as well as on a reservation basis at:3.11/5 ( 62% )based on9 ratingsA) a rate that varies weekly depending on popularity.B) a fixed rate for all placements.C) a fixed rate that varies by placement and country.D) discounted rates for strategic partners.Answer: AWhy is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Google Display Network?5/5 ( 100% )based on2 ratingsA) It ensures maximum coverage, as some publishers do not accept all ad formats.B) Image ads do not perform as well on the Google Display Network.C) It ensures one of the ad formats will win the auction and show on a publisher site.D) Text ads do not perform as well on the Google Display Network.Answer: AWhich best practice is advisable when optimizing ad groups within a placement-targeted display campaign?5/5 ( 100% )based on1 ratingA) Group placements with similar themes into the same ad groupB) Group all placements together into a single ad group.C) Create a separate ad group for each placement.D) Move automatic and managed placements into separate ad groups.Answer: AFrequency capping limits the number of times:5/5 ( 100% )based on3 ratingsA) your ads appear to the same person on the Search Network.B) your ads appear to users with the same IP address.C) your ads appear to the same person on the Display Network.D) your ads appear during the designated days and hours that you set.Answer: CAn advertiser creates a display ad with the Ad gallery. The ad does not display properly for all of the ad sizes that the advertiser wishes to use. What should the advertiser do to ensure that the ad can be shown in all ad sizes without limiting exposure?5/5 ( 100% )based on1 ratingA) A low all ad sizes to show on all placements.B) Target placements that only accept ads in the sizes that display the content properly.C) Create new display ads that W work well with the ad sizes that are not working properly.D) Continue to redesign the ad using the Ad gallery until the content appears properly for all desired ad sizes.Answer: CWhen using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:3.29/5 ( 66% )based on7 ratingsA) ImpressionB) ClickC) ViewthroughD) ConversionAnswer: DThe Ad gallery allows advertisers to:5/5 ( 100% )based on1 ratingA) use templates to create display ads at scale.B) download and edit display ads created by third party developers.C) edit and manipulate images and video footage to be used in their display ads.D) create display ads to be used in any online or offline format.Answer: AWhich report should advertisers run to see which Google Display Network properties displayed their ads and view associated statistics?4/5 ( 80% )based on1 ratingA) Impression ShareB) Reach and FrequencyC) Placement PerformanceD) Ad PerformanceAnswer: CJohn is an advertiser concerned the traffic fluctuations from his campaign he created through AdWords for Video. Which is a reason why traffic fluctuations may have occurred for this video campaign?5/5 ( 100% )based on3 ratingsA) user behavior has changed on the videos or channel being targeted.B) The Quality Score of the campaign has increased.C) Johns Search campaign hit the daily budget.D) There was an increase in searches performed on Google on keywords that John has placed bids.Answer: AIf a display ad has been disapproved, how does an advertiser submit a request for another review?5/5 ( 100% )based on2 ratingsA) Click the re-review display ad button in AdWordsB) Send a note to adwords-support@google.comC) Save the edited ad or upload a new ad in AdWordsD) Click the re-review text ad button in AdWordsAnswer: CWhen optimizing for the Google Display Network, a clear call-to-action in the ad text is important to:3/5 ( 60% )based on3 ratingsA) improve the Quality Score of the ad on all Google properties.B) increase overall impressions for the ad.C) set expectations for users who are in various stages of the buying cycleD)identify the traffic to your website that was generated by AdWords ads.Answer: CAn advertiser who wants to target specific categories of video content on the Google Display Network should:3.25/5 ( 65% )based on4 ratingsA) use the AdWords for Video Tool.B) add the keyword video to the campaign.C) add a click-to-play video ad to the campaign.D) target the Search Network.Answer: ATrue or False: Auction bidding is not a concern for advertisers using reservations, as these placements are a fixed a price.5/5 ( 100% )based on1 ratingA) TrueB) FalseAnswer: ATrue or False: When an advertiser edits an ad extension, all the performance statistics are lost.

ByGaurav Aroraon 17:59

True or False: When an advertiser edits an ad extension, all the performance statistics are lost.

A) TrueB) False

Answer: BWhich ad format is easiest to create, edit, and has the widest reach on the Google Display Network?5/5 ( 100% )based on3 ratingsA) Text adsB) Display AdsC) Rich media adsD) Video adsAnswer: AWhich allows advertisers to see which sites referred visitors with the most time spent on site?3/5 ( 60% )based on2 ratingsA) Display PlannerB) Google AnalyticsC) Ad PlannerD) Keyword PlannerAnswer: BAn advertiser who sells Java coffee beans has added the keyword Java to an ad group. After two weeks, the advertiser runs a Placement Performance Report and notices that the ad is showing up on websites related to JavaScript programming. What should the advertiser do in order to avoid appearing on these irrelevant sites and other sites related to JavaScript programming?5/5 ( 100% )based on3 ratingsA) Add negative keywords like programming or JavascriptB) Add the negative keyword Java to the ad group so that the ad will stop appearing on JavaScript sites.C) Only exclude the irrelevant sites that do not directly mention Java coffee that are appearing in the Placement Performance Report.D) Refine the ad text of the ad so that it is clear that the advertiser is only selling Java coffee.Answer: AA user who is browsing the Internet sees a Google AdWords display ad for laptop computers on a Display Network site, but does not click on the ad. Two weeks later, the user is interested in buying a laptop computer and decides to visit the site from the ad. The user finds the site by performing a Google search, goes directly to the site, and purchases a laptop. Implementing view-through conversions would be valuable for the advertiser in this scenario because it would allow them to:4.5/5 ( 90% )based on2 ratingsA) track the number of users who saw the ad but did not convert.B) measure the number of conversions that are associated with ad impressions.C) measure the number of potential clicks that are associated with ad impressions.D) track the IP addresses of the users who saw the adAnswer: BWhich would contribute to a higher Quality Score for a display ad?A) High maximum cost-per-clicks (CPCs)B) High number of impressionsC) Fast landing page load timeD) Testing all image ad sizesAnswer: C5/5 ( 100% )based on2 ratingsA) offer the ability to infinitely loop animated image ads.B) can appear multiple times on a page to reinforce the advertisers message.C) can fill the gaps of niche and mass-marketed sites using AdWords targeting options.D) will show on all ad networks and will reinforce the advertisers message.Answer: CFor an advertiser focused on branding, what are the key success metrics?4.33/5 ( 87% )based on3 ratingsA) Conversion RateB) Reach and FrequencyC) Clicks and ImpressionsD) Cost-per-conversionAnswer: BAn advertiser who purchases a YouTube homepage masthead ad pays a:5/5 ( 100% )based on2 ratingsA) fixed cost-per-day (CPD)B) cost-per-thousand impressions (CPM) determined by an auction.C) fixed cost-per-thousand impressions (CPM).D) cost-per-day (CPD) determined by an auction.Answer: AAn advertiser using cost-per-thousand impressions (CPM) bidding wants to maximize exposure on a specific set of sites that have been selected for a new campaign. Which is a best practice that this advertiser should employ when setting up the new campaign?5/5 ( 100% )based on2 ratingsA) Choose websites that represent a variety of themes.B) Create a campaign for each website.C) Set individual bids for each website selectedD) Set bids at the ad group or campaign levels.Answer: DWhy is it recommended to separate Display Network campaigns from Search Network campaigns?5/5 ( 100% )based on3 ratingsA) Higher bids are required to be successful on the Google Display Network.B) Different campaign settings may be more effective on different networks.C) Lower clickthrough rates (CTRs) on the Google Display Network can negatively affect Quality Score.D) Separate campaigns allow for more accurate location targeting.Answer: BWhich is a method for evaluating performance that is only available for display ads created with the Ad gallery?5/5 ( 100% )based on1 ratingA) Transaction rateB) Funnel Visualization reportC) Mouseover RateD) AdSense reports in Google AnalyticsAnswer: CIn order to use the Conversion Optimizer, an advertiser must:5/5 ( 100% )based on1 ratingA) be using CPC biddingB) must be opted into YouTubeC) must be opted in Google SearchD) be using CPM biddingAnswer: AWhen planning a campaign, the first thing that an advertiser should think about should be:5/5 ( 100% )based on2 ratingsA) the advertisers goals.B) the advertisers daily budget.C) the tools available to build a display ad.D) the tools available to optimize the campaign.Answer: AWhich is a benefit of using display advertising with Google to build brand awareness?4.33/5 ( 87% )based on6 ratingsA) Expansive network of diverse sitesB) Accurate forecasts of clicks and impressionsC) Higher clickthrough rates (CTR) than on Google SearchD) Consistent performance from day-to-dayAnswer: AManaged placements allow advertisers to:4/5 ( 80% )based on4 ratingsA) target relevant placements across the entire Google Display Network based on their keyword lists.B) give Google the ability to select placements for them and set industry appropriate bids.C) exclude a specific ad unit on a network page where there are multiple ad units.D) bid differently for specific placements on the Google Display NetworkAnswer: DAn advertiser who has seen success on the Google Display Network with text ads wants to start using display ads for a seasonal advertising campaign. The advertiser has a medium-sized creative team to create these ads. Why should this advertiser consider using Googles Ad gallery as opposed to other tools?3/5 ( 60% )based on1 ratingA) Standard templates with the Ad gallery ensure that ads blend into the color scheme of any website.B) Ads but with the Ad gallery tend to have lower costs-per-click (CPCs) than ads but with other tools.C) The Ad gallery will allow the advertiser to easily create and change creative messaging.D) The Ad gallery allows the flexibility to include as much or as little text as the advertiser deems necessary.Answer: CAds are more likely to be contextually relevant with the sites theyre on using:5/5 ( 100% )based on1 ratingA) RemarketingB) Topic TargetingC) Interest Category TargetingD) Placement TargetingAnswer:True or False: An advertiser can target YouTube homepage on mobile devices via AdWords.5/5 ( 100% )based on2 ratingsA) FalseB) TrueAnswer: AFrequency capping limits the number of times:5/5 ( 100% )based on3 ratingsA) your ads appear to the same person on the Search Network.B) your ads appear to users with the same IP address.C) your ads appear to the same person on the Display Network.What is a best practice for building ads using the Ad gallery?3/5 ( 60% )based on2 ratingsA) Add a visible display URL.B) use the same template for all ads.C) use multiple, small images.D) Create a text-heavy ad.Answer: AChristina is an advertiser that wants to drive traffic to her site, has return on investment goals, and is already using AdWords Conversion Tracking. Which bidding strategy is best for Christina?5/5 ( 100% )based on1 ratingA) Cost-per-view (CPV)B) Cost-per-click (CPC)C) Cost-per-impression (CPM)D) Cost-per-day (CPD)Answer: BWhich automatically optimizes both targeting and bidding to help find additional conversions for Display Network campaigns?1.17/5 ( 23% )based on6 ratingsA) Display PlannerB) Ad Preview and Diagnosis toolC) Google AnalyticsD) Display Campaign OptimizerAnswer: DDisplay inventory on the Google Display Network can come from AdSense or:

ByGaurav Aroraon 18:24

Display inventory on the Google Display Network can come from AdSense or:

A) TeracentB) AdWordsC) Right MediaD) The DoubleClick Ad Exchange

Answer: DCost-per-thousand impressions (CPM) bidding is only available for:5/5 ( 100% )based on2 ratingsA) accounts using U.S. Dollars for billing currency.B) accounts that are using prepay billing.C) campaigns that target search partner sites.D) campaigns that target the Google Display NetworkAnswer: DWhat is the best definition of Google display advertising?5/5 ( 100% )based on3 ratingsA) Image ads that appear on the Google Display Network.B) Non-text ads that use images, Flash, video or other technologies, and appear alongside Display Network sites or search results on the Google homepage.C) Non-text ads that use images, Flash, video or other technologies, and appear alongside publisher content.D) Image ads that appear on Display Network pages or search results.Answer: CWhat is a benefit of using the Ad gallery to create an image ad?5/5 ( 100% )based on2 ratingsA) Ability to choose from pre-existing design templates.B) Automatically adjust image content based on campaign performanceC) Automatically create image ads from existing text copyD) Ability to extend reach of a display campaign to Google search partnersAnswer: AWhich builds keyword lists that can be used to show your ads on relevant webpages across the Google Display Network?1.11/5 ( 22% )based on9 ratingsA) Google AnalyticsB) Display Campaign OptimizerC) Keyword PlannerD) Display PlannerAnswer: CAn advertiser wants a display ad to be eligible to appear on YouTube. The advertiser has already created a campaign set to show only on managed placements within AdWords. What process does this advertiser need to follow for the ad to be eligible to appear on YouTube?3.67/5 ( 73% )based on3 ratingsA) Create a campaign that targets other video sites on the Google Display Network.B) Select specific user-generated content on YouTube where the ads will appear.C) Create a 160600 ad and add YouTube specific keywords to the ad group.D) Select youtube.com or specific sections within YouTube where the ads will appear.Answer: DWhich feature applies to the Google Display Network, but not the Google Search Network?5/5 ( 100% )based on3 ratingsA) Frequency cappingB) Location targetingC) Language targetingD) Cost-per-click (CPC) biddingAnswer: AWhen competing for the same ad unit, if the Ad Rank of a cost-per-thousand impressions (CPM), placement-targeted ad is higher than the combined Ad Rank of all competing keyword-targeted ads, then the:3.67/5 ( 73% )based on3 ratingsA) keyword-targeted ad will appear above the placement-targeted ad.B) placement-targeted ad will be the only ad to appear in the ad unit.C) placement-targeted ad will appear above the keyword-targeted ad.D) keyword-targeted ad will be the only ad to appear in the ad unit.Answer: BAdvertisers might choose to advertise on YouTube if their goal is to:5/5 ( 100% )based on3 ratingsA) drive sales to their online store.B) reach customers looking for products or service using search.C) reach mobile users looking for a nearby product or service.D) target a specific demographic using sound and motion.Answer: DAn AdWords advertiser who is promoting the release of a French film wants to advertise on YouTube. The film is entirely in French with no subtitles. The advertiser is already promoting the film heavily in France through a traditional advertising campaign but wants to ensure that the online ads reach the most relevant YouTube audience. Which targeting option should this advertiser select?4.5/5 ( 90% )based on2 ratingsA) Change the AdWords account language setting to French during setup.B) Changed the managed placements to French.C) Target specific YouTube localized domains.D) Set language targeting options for the campaign containing the ads for the film.Answer: DAn ads Quality Score on the Google Display Network will affect:5/5 ( 100% )based on3 ratingsA) the Quality Scores for the keywords in that ad group.B) whether an ad is eligible to enter the ad auctionC) the Quality Score for the same ad on Google and the Google Search Network.D) The Display Network partners on which the ad is eligible to show.Answer: BWhich report is helpful when using Site and Category Exclusions?A) Ad Group ReportB) Campaign ReportC) Placement ReportD) Keyword ReportAnswer: CJackie is an advertiser that wants to target by using both Remarketing and Product Listings. What is the best targeting strategy for Jackie to execute this?4.67/5 ( 93% )based on3 ratingsA) Create two ad groups: one targeted to Display Remarketing and the other targeted to Search Product Listings .B) Create one campaign targeted to both Display Remarketing and Search Product Listings .C) Create one ad group targeted to both Display Remarketing and Search Product Listings .D) Create two campaigns: one targeted to Display Remarketing and the other targeted to Search Product Listings.Answer: DIn regards to advertising metrics, Auction-based reports can be reviewed by logging into AdWords and Reservation-based reports can be reviewed:

ByGaurav Aroraon 18:00

In regards to advertising metrics, Auction-based reports can be reviewed by logging into AdWords and Reservation-based reports can be reviewed:

A) by logging into YouTube.B) by requesting it from AdSense.C) by requesting it from the Google representative.D) by logging into AdWords for Video.

Answer: CAn advertiser selling airline tickets has designed an image ad with drop-down menus for departure and arrival airport locations. Rather than programming the drop-down menu to show actual airports, the advertiser wants a click on the ad to take the user to his or her website. This ad will:5/5 ( 100% )based on1 ratingA) be disapproved because it mimics a function the ad cannot perform.B) perform poorly on the Display Network because it WII frustrate users.C) be resized on the Display Network because it lacks animation elements.D) perform well on the Display Network because it contains relevant information.Answer: AA direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an E-ommerce site with a display ad. This advertiser should choose a landing page for the ad that features:5/5 ( 100% )based on2 ratingsA) all cookware sold on the site.B) a specific pan within the new line.C) all non-stick cookware sold on the site.D) the entire new line of non-stick cookware.Answer: DWhere do the majority of AdWords ads on YouTube appear?5/5 ( 100% )based on1 ratingA) YouTube homepageB) Watch PagesC) Event pagesD) Contest pagesAnswer: BTrue or False: An advertiser can target mobile apps via AdWords.A) TrueB) FalseAnswer: AIf an advertiser chooses to run ads in image or video formats, Google will:5/5 ( 100% )based on3 ratingsA) charge an additional fee to serve these ads.B) Display these ads on the Google Display Network.C) require that cost-per-thousand impressions (CPM) bidding be used.D) display these ads on the Google Search Network.Answer: BWhich of the following metrics is typically most important in measuring a direct response advertisers performance on the Google Display Network?A) ConversionsB) ImpressionsC) ClicksD) Clickthrough Rate (CTR)Answer: AA direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use:

ByGaurav Aroraon 01:43

A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use:

Answer -Conversion OptimiserFrequency capping gives advertisers the ability to specify a limit to the number ofA) clicks for a unique user.B) impressions for a unique user.C) clicks for all users.D) impressions for all users.Answer: BWhich bidding option is best suited for an advertiser focused on branding goals?5/5 ( 100% )based on1 ratingA) Effective cost-per-thousand impressions (eCPM)B) Cost-per-click (CPC)C) Cost per acquisition (CPA)D) Cost-per-thousand impressionsAnswer: DTrue or False: Video search behavior is different than traditional searching behavior.5/5 ( 100% )based on1 ratingA) TrueB) FalseAnswer: AWhich is a unique benefit of creating a separate campaign that is only targeted to the Google Display Network?3/5 ( 60% )based on2 ratingsA) Allocate budget and control spend more effectively across campaigns.B) Set specific maximum cost-per-click (CPC) bids for automatic placements.C) Set a separate Display Network bid at the ad group level.D) Exclude irrelevant placements and categories.Answer: ATrue or False: A best practice for selecting keywords with a TrueView in-display campaign, is to consider using other YouTube user tags for keywords.5/5 ( 100% )based on1 ratingA) FalseB) TrueAnswer: BWhen reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1 pm. With this data, which would help optimize her campaign?3/5 ( 60% )based on1 ratingA) Frequency CappingB) IP ExclusionC) Ad RotationD) Ad SchedulingAnswer: DHow long should advertisers wait after creating a new display campaign before analyzing its performance?1/5 ( 20% )based on4 ratingsA) 1 monthB) 2-3 daysC) 1 weekD) 2-3 weeksAnswer: CView-through conversions are only available to:5/5 ( 100% )based on3 ratingsA) advertisers that have implemented Conversion Optimizer.B) advertisers that are using AdWords for Video.C) advertisers that have implemented Conversion Tracking.D) advertisers that have opted into the Search Network.Answer: CIn terms of number of queries, YouTube is the:5/5 ( 100% )based on3 ratingsA) 10th largest search engine on the web.B) 2nd largest search engine on the webC) 3rd largest search engine on the web.D) 5th largest search engine on the web.Answer: BFor advertisers bidding on a maximum CPC basis, Quality Score on the Google Display Network is evaluated on the:5/5 ( 100% )based on1 ratingA) clickthrough rate (CTR) of all keywords across the entire account and the relevance of the ad text and keywords to the advertisers landing page.B) Quality Score of keywords across all campaigns and all ad groups.C) CTR of the ad and the relevance of the ad and keywords to the publishers site.D) Quality Score of all campaigns and regional targeting settings.Answer: COn Schedule Indicator (OSI) is:4.88/5 ( 98% )based on8 ratingsA) the percent likelihood the campaign will deliver all impressions booked.B) the predicted time when the campaign will deliver all clicks.C) the predicted time when the campaign will deliver all impressions.D) the percent likelihood the campaign will deliver all clicks booked.Answer: AWhen advertisers who are using cost-per-thousand impressions (CPM) bidding click on their own display ads, Quality Score:2.5/5 ( 50% )based on2 ratingsA) is not affected because the clicks are automatically filtered out by Googles Invalid Click technology.B) improves for that placement because the cost-per-thousand impressions (CPM) bid decreases.C) improves for that placement because the clickthrough rate (CTR) increases.D) is not affected because CTR is not a factor with CPM biddingAnswer: DAnna is an advertiser that wants to increase the reach and visibility of her ads. Which bidding strategy is best for Anna?2.67/5 ( 53% )based on3 ratingsA) Cost-per-view (CPV)B) Cost-per-day (CPD)C) Cost-per-click (CPC)D) Cost-per-impression (CPM)Answer: DWhich feature could help advertisers determine if the clicks they are receiving on the Google Display Network are valuable?A) IP Exclusion ToolB) Keyword diagnosisC) Conversion TrackingD) Position PreferenceAnswer: CWhich is a best practice for creating an effective ad using the Ad gallery?3.67/5 ( 73% )based on3 ratingsA) Choose one template and use it for all ads.B) use a color scheme that complements your image and brand.C) use the same color for the foreground and background of the ad.D) Create only one ad size for each distinct image.Answer:An advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaigns current budget?5/5 ( 100% )based on1 ratingA) Ad RotationB) Bid OptimizerC) Ad SchedulingD) Frequency CappingAnswer: C

Answer: C