4 simple low-cost ways to improve your outbound marketing efforts
TRANSCRIPT
![Page 1: 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts](https://reader031.vdocument.in/reader031/viewer/2022030304/58780f2f1a28ab971e8b6a8d/html5/thumbnails/1.jpg)
PresentedbyJosephC.Kunz,Jr.KunzOnPublishing.com
![Page 2: 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts](https://reader031.vdocument.in/reader031/viewer/2022030304/58780f2f1a28ab971e8b6a8d/html5/thumbnails/2.jpg)
Introduction•Amongthebasicfoundationsofathrivingprofitablebusinessisanactive,ongoing,andprofessional-lookingoutboundmarketingpresence.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
![Page 3: 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts](https://reader031.vdocument.in/reader031/viewer/2022030304/58780f2f1a28ab971e8b6a8d/html5/thumbnails/3.jpg)
Introduction•Itdoesn’tmatterifyouareahome-basedbusiness,orone-personprofessionaloffice,orabusinesswithmanyemployees.•Thislistdoesn’tchangenomatterhowsmallorlargeyourcompany.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
![Page 4: 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts](https://reader031.vdocument.in/reader031/viewer/2022030304/58780f2f1a28ab971e8b6a8d/html5/thumbnails/4.jpg)
FYI:SomeQuickDefinitions1.OutboundMarketing:Yourmarketingeffortsthatpushes,orhelps,customerstofindyourcompany.a.Examples:TVandradioads,directmail,productcatalogs,andtradeshowdisplays.
Ontheotherhand...
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
![Page 5: 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts](https://reader031.vdocument.in/reader031/viewer/2022030304/58780f2f1a28ab971e8b6a8d/html5/thumbnails/5.jpg)
FYI:SomeQuickDefinitions2.InboundMarketing:Youcreatecontentthatpulls,orattracts,ormotivates,peopletofindyourcompany.•Thisiscontentthatisofinteresttotheconsumers.•Contentwithinformationthatconsumerswillfindhelpfultotheirownsituation.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
![Page 6: 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts](https://reader031.vdocument.in/reader031/viewer/2022030304/58780f2f1a28ab971e8b6a8d/html5/thumbnails/6.jpg)
FYI:SomeQuickDefinitions•Thiscontentisnotaboutyourcompany,butabouttheconsumer’sneeds.a.Examples:articlemarketing,blogging,freevideos,freewebinars,andfreeebooks.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
![Page 7: 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts](https://reader031.vdocument.in/reader031/viewer/2022030304/58780f2f1a28ab971e8b6a8d/html5/thumbnails/7.jpg)
FYI:SomeQuickDefinitions•Obviously,thereisalotofoverlappingbetweenthetwo.•Andeachtypehelpstheotherworkbetter.•Butthatwasaverysimpleexplanationofthedifferences.•Now,ontothesimplelow-costwaystoimproveyouroutboundmarketingefforts:
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
![Page 8: 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts](https://reader031.vdocument.in/reader031/viewer/2022030304/58780f2f1a28ab971e8b6a8d/html5/thumbnails/8.jpg)
Improvement#1.KeepWebsiteCurrent•Yourwebsiteisyourmostessentialmarketingtool.•Itwillbeworkingforyou24/7/365.•It’sthefirstplacethateveryonewillgotolearnmoreaboutyouandyourbusiness.•Youmustalwaysmakesurethatit’sworkingatitspeakperformance.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
![Page 9: 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts](https://reader031.vdocument.in/reader031/viewer/2022030304/58780f2f1a28ab971e8b6a8d/html5/thumbnails/9.jpg)
Improvement#1.KeepWebsiteCurrent•Everylinkmustbeactive,andeverypictureandgraphicmustappearasitwasmeanttoappear.•Makesurethateverypdfisworkingproperly,andthatthelinksinsideeachpdfarealsoworking.•Makesurethatallofyourdates,statistics,andfactsarecurrentandaccurate.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
![Page 10: 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts](https://reader031.vdocument.in/reader031/viewer/2022030304/58780f2f1a28ab971e8b6a8d/html5/thumbnails/10.jpg)
Improvement#1.KeepWebsiteCurrent•Becertainthatyourpagesareeasytonavigateandfind.•Allofthesedetailsareveryeasytooverlookorforgetabout.•Butfirstimpressionsareextremelyimportant.•Somakesurethateverydetailofyourwebsitealwayslooksgoodandisworkingproperly.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
![Page 11: 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts](https://reader031.vdocument.in/reader031/viewer/2022030304/58780f2f1a28ab971e8b6a8d/html5/thumbnails/11.jpg)
Improvement#2.MakeAnEmotionalConnection•Themostpowerfulandfundamentalpartofasuccessfulmarketingplanisonethatcanmakeanemotionalconnectionwithyourprospectsandyourcustomers.•Yourcompany’sverysurvivalandgrowthdependonit.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
![Page 12: 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts](https://reader031.vdocument.in/reader031/viewer/2022030304/58780f2f1a28ab971e8b6a8d/html5/thumbnails/12.jpg)
Improvement#2.MakeAnEmotionalConnection•Thegreaterthisconnection,thegreateryourabilitytobeatoutothercompaniesforthehearts,minds,anddollarsofthecustomers.•Sofewcompanies,smallorlarge,bothertotrytomakeanemotionalconnectionwithprospectsandcustomers.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
![Page 13: 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts](https://reader031.vdocument.in/reader031/viewer/2022030304/58780f2f1a28ab971e8b6a8d/html5/thumbnails/13.jpg)
Improvement#2.MakeAnEmotionalConnection•Butbyshowingyourcustomershowmuchyoucareaboutthem,andprovingtothemthatyoureallywanttokeepthemascustomers,youcanbuildabaseofloyalcustomersthatwillnotbesoquicktoleaveyouforyourcompetition.•Thiscouldplayanimportantroleinyourcompany’ssurvivalduringasloweconomy,orwhentryingtobeatoutintensecompetition.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
![Page 14: 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts](https://reader031.vdocument.in/reader031/viewer/2022030304/58780f2f1a28ab971e8b6a8d/html5/thumbnails/14.jpg)
Improvement#3.BuildYourLists•BylistsImeanemaillist,directmaillist,andsocial-medialist.•Eachcanplayanimportantroleinyourmarketingplan.•Someprospectsandcustomersmightpreferoneformatovertheother.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
![Page 15: 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts](https://reader031.vdocument.in/reader031/viewer/2022030304/58780f2f1a28ab971e8b6a8d/html5/thumbnails/15.jpg)
Improvement#3.BuildYourLists•Thiswilldependonyourtypeofbusiness,andwhatyourcustomerdemographicsare.•Butwhicheverformatyourprospectsandcustomersprefer,youneedtoconstantlybebuildingtheselists.•Forexample,youremaillistmightbebuiltupbyofferingafreepdfdownload.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
![Page 16: 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts](https://reader031.vdocument.in/reader031/viewer/2022030304/58780f2f1a28ab971e8b6a8d/html5/thumbnails/16.jpg)
Improvement#3.BuildYourLists•Yourdirectmaillistmightbebuiltupbyofferingafreesample.•Yoursocial-medialistmightbebuiltuponFacebook,Instagram,orYouTube.•Althougheachlisthasitsbenefits,limits,anddemographics,allcanandshouldplayanimportantroleinyourmarketingplan.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
![Page 17: 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts](https://reader031.vdocument.in/reader031/viewer/2022030304/58780f2f1a28ab971e8b6a8d/html5/thumbnails/17.jpg)
Improvement#4.ShakeItUp•Don’tbeafraidtotrysomethingnewordifferent.•Forexample,ifyou’realwaystheonethatiscreatinganddesigningyourownmarketingmaterials,don’tbeafraidtoletsomeoneelseinyourcompany,orfamily,orsomeonefromFiverr,takeashotatdesigningnewmarketingmaterials.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
![Page 18: 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts](https://reader031.vdocument.in/reader031/viewer/2022030304/58780f2f1a28ab971e8b6a8d/html5/thumbnails/18.jpg)
Improvement#4.ShakeItUp•Youmightbeinacreativerut,orpossiblytooclosetothesubjectmatter,tocreateeffectivecopy.•Allowingsomeonewithafresh,oroutsider,pointofview,mightgiveyourmarketingmaterialsawholenewlife.•Shakingitupmightbethedifferencebetweenyourbusinessthrivingordying.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
![Page 19: 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts](https://reader031.vdocument.in/reader031/viewer/2022030304/58780f2f1a28ab971e8b6a8d/html5/thumbnails/19.jpg)
Conclusion•Thesearesomeofthebasic,butessential,marketingeffortsthatyoushouldalwaysbepayingattentiontoandimproving.•Youmustneverstopthinkingaboutthem,andworkingonthem.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
![Page 20: 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts](https://reader031.vdocument.in/reader031/viewer/2022030304/58780f2f1a28ab971e8b6a8d/html5/thumbnails/20.jpg)
Conclusion•Improvementstojustoneofthesemarketingendeavorscanquicklyimproveyouroutboundmarketingefforts.•Butifyouwanttolookmoreprofessional,andhaveamoreeffectiveandpowerfulmarketingplan,andmakemoremoney,improvethemall.fini
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
![Page 21: 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts](https://reader031.vdocument.in/reader031/viewer/2022030304/58780f2f1a28ab971e8b6a8d/html5/thumbnails/21.jpg)
ConnectWithMe
•B log : KunzOnPub l i sh ing . com•L inked In : L inked in . com/ in/JosephCKunz J r•S l ideShare : S l i deShare .net /JosephCKunz J r•I tunes : The Bus ines s O f Se l f -Pub l i sh ing•Twi t te r : Tw i t te r. com/JCKunz J r
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
![Page 22: 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts](https://reader031.vdocument.in/reader031/viewer/2022030304/58780f2f1a28ab971e8b6a8d/html5/thumbnails/22.jpg)
AboutMe
Memberof:• IBPA:IndependentBookPublishersAssn.• AIA:Assn.OfIndependentAuthors
• NFAA:Non-FictionAuthorsAssn.• BookWorks:TheSelf-PublishersAssn.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts
Author,educator,businessowner,husband,andfatheroftwins.
![Page 23: 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts](https://reader031.vdocument.in/reader031/viewer/2022030304/58780f2f1a28ab971e8b6a8d/html5/thumbnails/23.jpg)
Readandsubscribetomyblog,whereIshareeverythingIhavelearnedabout
publishing,aswellasrunningmybusiness.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts©2016JosephC.Kunz,Jr.
![Page 24: 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts](https://reader031.vdocument.in/reader031/viewer/2022030304/58780f2f1a28ab971e8b6a8d/html5/thumbnails/24.jpg)
Listenandsubscribetomypodcast,whereIshareeverythingIhave
learnedaboutpublishing,aswellasrunningmybusiness.
4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts©2016JosephC.Kunz,Jr.