4 things every great recruiter should be doing!
TRANSCRIPT
![Page 1: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/1.jpg)
Things Every Great Recruiter Should Know. (but typically doesn’t)
![Page 2: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/2.jpg)
Johnny CampbellFounder & CEO, Social Talent
linkedin.com/in/johnnycampbell
@socialtalent @johnnycampbell
![Page 3: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/3.jpg)
![Page 4: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/4.jpg)
We don’t turn people into recruiters, we turn recruiters into better recruiters!
micro-learning platform & recruiting technology
FASTER SMARTER BETTER| |
![Page 5: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/5.jpg)
![Page 6: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/6.jpg)
![Page 7: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/7.jpg)
4
15
19
20282
79
22
6
Potential Candidates Identified
Candidates Contacted
Candidate Responses
Submissions
Invited to Interview
2nd Interview
Offer
Sourcing Funnel
1
4 4
1.
2.
3.
4.
![Page 8: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/8.jpg)
When you run a search, what % of the results do you reach out to?
1.
![Page 9: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/9.jpg)
What is your average LinkedIn response rate?
2.
![Page 10: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/10.jpg)
What % of respondents agree to go forward?
4.3. &
![Page 11: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/11.jpg)
How are you finding talent?
![Page 12: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/12.jpg)
Web Developer
Python
Ruby
London
![Page 13: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/13.jpg)
![Page 14: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/14.jpg)
("ruby" OR "ror" OR "rails" OR "sinatra" OR "padrino" OR "jruby" OR "rspec" OR "capybara" OR"watir" OR "cucumber" OR "passenger" OR "capistrano") AND ("london")
("python" OR "django" OR "IDLE" OR "Py2exe" OR "Pyinstallershell" OR "Cpython" OR "PyPy" OR"IronPython" OR "Jython" OR "Cython" OR "RPython" OR "py3k" OR "pythonic" OR "pythonist" OR"pythonista" OR "pythoneer" OR "python3" OR "python3.0" OR "ipython" OR "pythonanywhere" OR"psyco" OR "PyS60" OR "shed skin" OR "pypi" OR "spam and eggs" OR "spam & eggs" OR"pygame" OR "pyqt" OR "py" OR "pygtk" OR "numpy" OR "matplotlib" OR "biopython" OR "astropy"OR "leap")
("developer" OR "dev" OR "programmer" OR "devops" OR "develop" OR "developing" OR"development" OR "developed" OR "design" OR "designer" OR "desinger" OR "architect" OR"analyst" OR "coder" OR "coding" OR "consultant" OR "contractor" OR "expert" OR "guru" OR"ninja" OR "program" OR "programator" OR "technical lead")
("web" OR "mobile" OR "website" OR "frontend" OR "html" OR "javascript" OR "css" OR "digital"OR "online" OR "e commerce" OR "ecommerce" OR "php" OR "internet" OR "websites" OR "ui"OR "social media")
web
python
ruby
developer
![Page 15: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/15.jpg)
![Page 16: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/16.jpg)
Desktop version is free!
source.socialtalent.co
![Page 17: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/17.jpg)
How are you engaging with them?
![Page 18: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/18.jpg)
How are Recruiters contacting Passive Candidates?
Source: © 2016 Global Recruiting Survey, Social Talent & Alexander Mann Solutions
10%
20%
30%
40%
50%
![Page 19: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/19.jpg)
Don’t have their contact details
Prefer to gauge interest via InMail/Email
Want to avoid pressuring the candidate
Why don’t recruiters use the phone?
![Page 20: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/20.jpg)
0% 25% 50% 75% 100%
6%
6%
2%
11%
9%
10%
8%
17%
43%
51%
51%
45%
20%
22%
22%
21%
22%
11%
17%
6%
Very Low Low Medium High Very High
What response rates are typically achieved?
Connect
![Page 21: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/21.jpg)
![Page 22: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/22.jpg)
There is an exception! Developers
Great Tolerate Hate Don’t have an account
Source: StackOverflow Developer Hiring Landscape 2015
![Page 23: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/23.jpg)
But surely people don’t want to be cold-called at work about a job?
What is the Purpose of your Pitch?
How many interactions does it take to close a Candidate? 4 8
avg2
![Page 24: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/24.jpg)
# of Responses
0
7.5
15
22.5
30
1st 2nd 3rd 4th
Perseverance Pays Off!
(Source: Sara Fleichsman, HP
Seattle)
How many times should you follow up?
![Page 25: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/25.jpg)
What do you say to them?
![Page 26: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/26.jpg)
Use emotion - increases response rate by 10-15% compared to neutral language
E-Mail Body: Emotion
Source: blog.boomerangapp.com
![Page 27: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/27.jpg)
Hey Johnny, I was reading your online profile. Would you be interested in considering a new role? 0.0, true neutral. A little positivity would boost the response rate.
Hey Johnny, I was really impressed with the XYZ project you described on your online profile. Would you be interested in considering a new role? 0.35 positive sentiment. Perfect! It’s easy to add positive sentiment to an email – this is all it takes.
E-Mail Body: Emotion
![Page 28: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/28.jpg)
Hey Johnny, the XYZ project you described on your online profile blew me away dude. Would you be interested in considering a new role?Positive 0.55 sentiment. This will also work better than a neutral email, even if not quite as well as the previous version.
Hey Johnny, the XYZ project you described on your online profile blew me away dude. I am literally so excited to hear more. Would you be interested in considering a new role?Over 0.9 positive sentiment. This email would be about as effective as a neutral email – not bad, really, but not optimal.
E-Mail Body: Emotion
![Page 29: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/29.jpg)
Be brief - but not too brief! 50-125 words is best
E-Mail Body: Be Concise
![Page 30: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/30.jpg)
E-Mail Body: Be Concise
Hey Holly I’m a recruiter friend of Johnny Campbell, whom I believe you shared a dorm room with back in the day!
The experience you detailed with Social Talent on your LinkedIn profile really impressed our Head of Sales and she asked me to reach out to see if you would be open to hearing about how a career with Acme Ltd could take you to the next level.
You’re no doubt busy but would you be free to spend 10 minutes telling me about yourself this evening at 6 or would you prefer some time tomorrow morning?
Jake Jones
100 Words! (2.5 Paragraphs)
![Page 31: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/31.jpg)
? Use questions - e-mails which ask 1-3 questions are 50% more likely to get a response
E-Mail Body: Ask Questions
![Page 32: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/32.jpg)
? Use questions - e-mails which ask 1-3 questions are 50% more likely to get a response
E-Mail Body: Ask Questions
Top Tip - close with one, strong closed question, not related to the job. Provide two clear options for the recipient.
![Page 33: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/33.jpg)
Keep it simple - write e-mails at a 3rd grade reading level (8-9 year old reading standard)
E-Mail Body: Simple is best
Hyunjin Song & Norbert Schwarz, "If It's Hard to Read, It's Hard to Do: Processing Fluency Affects Effort Prediction and Motivation" (October 2008)
readability-score.com
• Cognitive Fluency• Max 1-2 syllables• No acronyms• Simple Fonts
![Page 34: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/34.jpg)
Mornings are for Engaging with
Talent
Reminder from yesterday:
![Page 35: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/35.jpg)
What is the best hour of the day to send an email?
6am
![Page 36: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/36.jpg)
![Page 37: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/37.jpg)
![Page 38: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/38.jpg)
What are you selling them?
![Page 39: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/39.jpg)
What drives people to move jobs?
![Page 40: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/40.jpg)
32%
34%
36%
36%
41%
45%I was concerned about the lack of opportunities for advancement
“Why & How People Change Jobs”, LinkedIn 2015
I was unsatisfied with the leadership of senior management
I was unsatisfied with the work environment/ culture
I wanted more challenging work
I was unsatisfied with the compensation/ benefits
I was unsatisfied with the rewards/ recognition for my contributions
Why did they leave?
![Page 41: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/41.jpg)
39%
42%
47%
47%
54%
59%Strong career path/ more opportunity
“Why & How People Change Jobs”, LinkedIn 2015
Better compensation/ benefits
The work sounded more challenging
Better fit for my skills and interests
More ability to make an impact
I believed in the company's overall direction
What made them join?
![Page 42: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/42.jpg)
Purpose & Drive
![Page 43: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/43.jpg)
Purpose Maximisation
“Seeking our purpose is about finding a direction, not a destination.
Purpose is a verb, not a noun.”
Finding a Direction
![Page 44: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/44.jpg)
![Page 45: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/45.jpg)
1. Personal,
2. Social &
3. Societal
3 Types of Purpose
![Page 46: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/46.jpg)
Learning from these guys
5Whys
![Page 47: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/47.jpg)
bit.ly/teachfirstvideo
TeachFirst (UK)
![Page 48: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/48.jpg)
1. Purpose-Centric Job Ads
2. Purpose-Driven Messaging
3. Purpose-Oriented Employer
Branding
3 Things you can start doing now
![Page 49: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/49.jpg)
1. Purpose-Centric Job Ads
2. Purpose-Driven Messaging
3. Purpose-Oriented Employer
Branding
3 Things you can start doing now
YOU, YOUR, YOURS
![Page 50: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/50.jpg)
4 Things Every Great Recruiter Should Know
1. Where & how to search (95% accuracy)
2. How best to engage with talent (Phone & follow-up)
3. What to say to candidates (Short, 6am emails)
4. How to sell (Purpose)
slideshare.net/socialtalent
![Page 51: 4 Things Every Great Recruiter Should be Doing!](https://reader031.vdocument.in/reader031/viewer/2022030304/58794a501a28abb1418b4b7b/html5/thumbnails/51.jpg)
We don’t turn people into recruiters, we turn recruiters into better recruiters!
micro-learning platform & recruiting technology
FASTER SMARTER BETTER| |