4 things your customers expect from a leading mobile user experience
DESCRIPTION
What are your customers expecting from your apps? Our recent paper on mobile user experiences has a lot of great information about how to create your very best mobile apps. We compiled a few of those tips into a presentation on the 4 things your customers expect in a leading mobile user experience.TRANSCRIPT
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4 Things Your Customers Expect In A Leading Mobile Ux
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© 2014 Progress Software Corporation. All rights reserved.2
Immediate Value
You don’t get a 2nd chance at a 1st impression. Engage the customer instantly after they download and open the app. Give them the experience before the work.
VS.
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© 2014 Progress Software Corporation. All rights reserved.3
Prioritize Core Functionality
Optimize your app efficiency with a platform that grants easy access on multiple devices to the latest prominent functions such as:
• Browsing top hits
• Sharing data
• Downloading music
• Streaming live
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© 2014 Progress Software Corporation. All rights reserved.4
Relevant Content
3• Customers don’t want
unnecessary info forced on them. Offer material that delivers personal impact
• Offers incorporating current circumstances, such as the time of day, perform 40% better compared to regular offers
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© 2014 Progress Software Corporation. All rights reserved.5
Smooth and Reliable Performance
4• There is little patience with
slow-loading pages and apps that crash often
• People will only retry an app once or twice if they are not satisfied from the start
• Provide painless user experience to retain customers and attract new ones
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To find out more about what makes a great mobile user experience, Download our Latest Paper.
www.progress.com/MobileUX
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