4 tools to optimise website content

for SEOAlex King, Amplio Software

Contents

1) Research popular keywords in your industry2) Research alternative keywords you can

compete for clicks3) Align your web content to the chosen keyw

ords4) Use social media to

drive traffic to your content

1. Start by researching the keywords your competitors use

• Even if you have no idea where to start; this will tell you the industry keywords. These are keywords that at least some of your target customers are familiar with

• This is just the starting point though. There may be strong competition to rank on the search engine first page if your competitors already use these words

• Save these keywords to an Excel CSV file to make it easier to use the next tool

Tool #1: SpyFu

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SpyFu• Simply enter a

competitors website on the home page and search

• SpyFu will show you the organic and paid keywords the competitor uses

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2. Use Google AdWords to find similar keywords

• Take the list of words from step 1 and use Google AdWords to find similar keywords that may be easier to rank with

• Consider creating new terms. If you can create a new keyword that customers learn then you can dominate the search rankings. A good example of this is HubSpot and the term ‘inbound marketing’

• Remember that for smaller companies, it’s much more practical to rank highly in a 6-word search than a 2-word search

Tool #2: Google AdWords

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Google AdWords• Upload the CSV file

with the keywords from SpyFu into Google AdWords: Keyword Planner

• You can do this manually if you didn’t save a CSV file

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Google AdWords• Select ‘Keyword Ideas’ to see similar keywords that might be

easier to rank with

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3. Use Clarity Grader to align your web content to your keywords

• Make sure that all your landing pages contain the keywords customers will search on. Whenever you have a page with a call to action, make sure the page is SEO optimised

• Avoid over-use of keywords, more than 5 uses of the same keyword on a page might damage your ranking

• Clarity Grader also helps improve the readability of your content which gives you a better conversion rate

Tool #3: Clarity Grader

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Clarity Grader• Upload your CSV

file into Clarity Grader and see if your web pages match your keyword strategy

• In this example, the two pages on the left look good but the right-hand pages are inconsistent

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4. Use HashtagifyMe to find the best twitter hashtags to tweet links to your content

• Twitter & LinkedIn are the major B2B platforms. You should tweet & post links to your content

• As people click these links the traffic will improve your search engine ranking

• Facebook & Google+ are also good for B2C companies. There are lot’s of new platforms that rise, and sometimes fall, in popularity. However, it’s better to have a strong presence on a few platforms than spread yourself too thinly

Tool #4: HashtagifyMe

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HashtagifyMe• HashtagifyMe

gives you statistics to see which hashtags are popular

• You can also see related hashtags which your competitors might be neglecting

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•Search engine optimisation is an iterative process

• You won’t get it ‘right’ first time and even the ‘experts’ need trial and error

• Make sure you measure your results with a tool like Google Analytics, Bitly or Hootsuite

• Please Contact Us at Amplio Software for comments or help

• See: www.ampliosoftware.com

Conclusion

12© 2014 Amplio Software