Whyo 18th August 1975 was a very important day in Tamil Cinema – The day the Superstar of Tamil

Cinema’s first movie: ‘Apoorva Raagangal’ released. 18th August 2015 marked his completion of 40 years in the industry.

o Like everyone else, we at Digitally Inspired Media are die-hard fans of Rajinikanth, and since our campaign last year was so well received, we were encouraged to do it again!

o We decided to make a tribute to him in a style unlike any other, synonymous with the Superstar himself

Howo We wanted to wish him uniquely, by combining concept and art

o We finalized on taking a pop-colour and artsy approach, with bright colours and deep tones involving Rajinikanth’s character as he is in his movies, while delivering those memorable and distinct punch-dialogues.

o 2 teams were formed, one to strategize and collect data and the other to design the creatives

The posters

The posters

The posters

Reactions

Reactions

Reactions

Reactions

Response by fanso Fans of the Superstar shared and downloaded the images

o Many even changed their profile pictures and cover pictures to the posters. They also requested for T-Shirts to be made

o A video was created featuring all the posters by a fan, and it was shared on various social platforms

o Social Media influencers such as Shashank Thala, SSRK admin and other Rajini fan pages shared the posters, making it widely shared and viewed

Coverageo The News Minute wrote an article on our album and shared it on their social platforms

o The Hindu’s Metro Plus Melange supplementary wrote an article on our campaign as well.

o The album was buzzing across social media, popping up when searched for the hashtag #40YearsOfSuperstar

Facebook Likes, Comments & Shares – 1.09 Lakh

Media Coverage – Article on the online publication The News Minute

Article published in The Hindu’s Metro Plus Melange