42 zulu trade noah sf 2012
DESCRIPTION
Presentation given at NOAH Conference San Francisco on June 26 2012 www.noah-conference.comTRANSCRIPT
Presenter: LEON YOHAI, FOUNDER & CEO
Company Overview and History
2
The World’s Leading Social Forex Auto-Trading Destination
• Founded in 2006, WWW.ZULUTRADE.COM
• Headquartered in Athens, Greece and NYC,US
• A team of 70+ people
• Over 50,000 Live Users
• Trading Volume of over 400 billion USD
• Growing at a rate of 300-500 live registrations daily
• Affiliated with the world’s Top Forex Brokers
• ZuluTrade Platform uniquely enables 360o peer-to-peer visibility and
trade mirroring, and real-time execution through multiple brokers
•The company is experiencing rapid growth in investors, signal providers,
brokers, affiliates, sales and profits since going live January 2008
Interest Over Time (Google Insight Search for term ZuluTrade)
Market Opportunity & Competition
3
“Forex is the biggest financial market in the world, with some $4 trillion traded each day. While it is dominated by big
banks, corporations and private investment funds, the retail segment is the fastest-growing.” Wall Street Journal July 11, 2011
• ZuluTrade lets customers choose their broker
• ZuluTrade is the only browser-based provider of FX research and trading tools with real-time peer-to-peer trade
visibility and execution across multiple brokers
ZuluTrade Differentiators
• Truly Social
•Self-improving Virtuous Cycle
•Superior Customer Experience
ZuluTrade’s mission is to be the primary gateway to
informed retail forex trading worldwide.
Product Overview and Business
4
ZuluTrade Platform
• Enables Third Party algorithmic trading masterminds to be
auto-traded through account holders in many brokerage firms.
• Tracks trades and success rates of expert currency traders.
•The percentage of profitable accounts is rising and leads the
industry.
• ZuluTrade is a free service.
• Innovative Mobile Apps (Iphone, Ipad, Android) offer full
functionality and the ability to be in control of your account
anywhere, anytime.
ZuluTrade maximizes engagement with traders
through various means
April 2012 Revenue by Geography
China5%
France3%
Germany7%
Italy5%
Japan15%
Other49%
Russia6%
South Korea2%
UK4%
USA4%
Diversified Customer Base: ZuluTrade customers
trade from more than 140 countries
•SOLUTION FOR TRADERS
•ADVANTAGES FOR BROKERS
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Profitable ZuluTrade Accounts by % (>$10k)
Source: ZuluTrade
KPIs and Financials
5
0
2000
4000
6000
8000
10000
12000
14000
16000
2007 Q
2
2007 Q
3
2007 Q
4
2008 Q
1
2008 Q
2
2008 Q
3
2008 Q
4
2009 Q
1
2009 Q
2
2009 Q
3
2009 Q
4
2010 Q
1
2010 Q
2
2010 Q
3
2010 Q
4
2011 Q
1
2011 Q
2
2011 Q
3
2011 Q
4
2012 Q
1Accounts Trading
0
5
10
15
20
25
30
2007 Q
2
2007 Q
3
2007 Q
4
2008 Q
1
2008 Q
2
2008 Q
3
2008 Q
4
2009 Q
1
2009 Q
2
2009 Q
3
2009 Q
4
2010 Q
1
2010 Q
2
2010 Q
3
2010 Q
4
2011 Q
1
2011 Q
2
2011 Q
3
2011 Q
4
2012 Q
1
Trading Volume ($B)
$1
$3
$8
$18
$23
$0
$0$1
$6
$9
-$5
$0
$5
$10
$15
$20
$25
2008 2009 2010 2011 2012
Sales
EBITDA
Business Performance ($ M)
-30%
13% 12%
30%
39%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
2008 2009 2010 2011 2012e
Return on Sales
Return on Sales
Source: ZuluTrade
6
Geographic Expansion
More localized sites (27 currently in
26 languages)
Add sales and customer support
Expand social marketing initiatives
Total Enhancements
Alchemy peer-to-peer research
Continuous rank optimization
Regularly adding new research and
mobile features; content
New Asset Classes
Commodities
Equity options
Foreign Stock Markets
Grow AAAfx
Build ZuluTrade’s in house brokerage
brand
Drive additional services
Business Development
Adding new brokers regularly – 60+ in
the pipeline
Potential watershed adds when equity
brokers enter market
Outlook, Next Steps, Partnership Opportunities
Unique Industry Know-How Core Investment Banking Competence
Unmatched Network and Relationships Full Commitment - We Are Entrepreneurs!
100% focused on Internet companies, covering over 25 sub-verticals in this highly complex industry - 15+ years active coverage of leading European
Internet companies and investors Deep understanding of industry dynamics and
thinking of industry leaders Ability to add value beyond banking advice
- Facilitates overall process and minimizes management distraction
The NOAH team has 25+ years of media investment banking experience - Routine execution of M&A and financing
transactions with sizes of several billion euros The team has been working together closely for 7
years (including 6 years at Lehman Brothers) 8 successfully completed NOAH Advisors
transactions underline successful transfer of competencies to the Internet sector
NOAH Advisors is globally very well connected and has direct access to virtually all key players in the industry - Knowledge of and strong relationships with
potential buyers’ key decision makers - Coverage of over 500 companies and 4,000
individuals - Proactively finds and unlocks attractive
investment opportunities for leading investors (e.g. Bigpoint)
Annual NOAH Conference
The NOAH team are entrepreneurs and focused on growing the business and establishing a reputation for excellence
Full commitment to deliver top quality results in short time frames
Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results
NOAH Advisors - Europe’s Leading Internet Corporate Finance Boutique
Marco Rodzynek
Managing Director and Founder
Yoram Wijngaarde
Director
Jan Brandes
Director
Contact Details [email protected] UK Mobile: +44 77 85 330 330 Swiss Mobile: + 41 79958 1512
Contact Details [email protected] UK Mobile: +44 79 17 084 784
Contact Details [email protected] German Mobile: +49 174 2010 984
The NOAH Advisors Core Team
Selected Completed NOAH Transactions
July 2011
April 2011 April 2011
December 2009 April 2009
Advisor to EnGrande
Sale of a majority stake in
to
have acquired a majority stake in
for $350m from
Exclusive Advisor to Summit Partners and TA Associates
Advisor to Yatego
Sale of a majority stake in
to
Advisor to Softonic
Partial sale of
to
Valuing Softonic at €175m
Advisor to Fotolia
$80m partial sale of
to
May 2012
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
November 2011
Sale of a majority stake in
to Quants Financial Services AG
Exclusive Financial Advisor to grupfoni and its Shareholders
April 2012
Sale of a 100%-stake in
to
Financial Advisor to Toprural and its Shareholders
The conference will again take place at Old Billingsgate in London Registration will open in early 2012 For updates, please check: www.noah-conference.com
Introduction to the NOAH Conference Overview of the NOAH Conference 2011
NOAH ‘12 on 6-7 November – Save the Date
The NOAH Conference is an annual Internet event taking place once a year in London, focused on top management from Internet start-ups to global media companies as well as senior investment professionals
NOAH’s goal is to create a marketplace for the European Internet eco-system to discuss key trends, generate business and facilitate investment transactions
Over the past 3 years numerous high-profile speakers presented at NOAH, including over 100 CEOs
The NOAH Conference was founded in 2009 by Marco Rodzynek and is organised by the NOAH Advisors team with sponsorship from some of the world’s leading financial investors
NOAH ‘11 took place on 9-10 November 2011 at Old Billingsgate in London
Fantastic line-up of 90 speakers from 20 countries in keynotes, presentations and panels over 2 full days
1,150 attendees from 35 countries – 57% from Internet companies, 26% from investors, 15% from corporates (media companies, advisors, PR and recruiting) and 2% press representatives from leading on- and offline publications
NOAH party with additional guests from London and a great live band on the evening of the first day
Extremely positive feedback from numerous attendees, on twitter and in the press
Event Sponsors
Conference Program
Selected Conference Impressions
Summary Overview
Strategic Sponsors