47 easyroommate noah sf 2012

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Strictly Private and confidential – Page 1 Leading International Marketplace for Online Classifieds W3 Group NOAH Conference San Francisco

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Presentation given at NOAH Conference San Francisco on June 26 2012 www.noah-conference.com

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Page 1: 47 easyroommate noah sf 2012

Strictly Private and confidential – Page 1

Leading International Marketplace for Online Classifieds

W3 Group

NOAH Conference San Francisco

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W3 – A classifieds specialist

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started in 98, largest roommate site in the world.

started in 05, Free Classifieds in 14 countries.

W3 150 Employees between London and NYC.

Revenue $35m (+30%), Ebitda 30%

No debt or outside investors.

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Market Opportunity

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1.  Leadership position in flat-sharing market •  #1 or 2 in core markets

2.  Strong underlying growth drivers

•  Cost of living rising faster than salaries

3.  Market consolidation opportunity

•  Highly Fragmented competitive landscape

•  Opportunity for acquisitions globally.

Easyroommate present in 37 countries, 11 languages.

Europe Americas Rest of the world

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How does it work? 3 Easy Steps.

1. Visitors post a Free Listing: either they are looking for a room or offering a room to rent.

2. Visitors are able to see a full list of other listings that match their search criteria.

3. Premium Members (paid membership) can contact any members they wish to.

* Visitors with a free membership can contact premium members only.

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Key Performance Indicators

Source: Company information Note: Relates to FY 2011 average unless otherwise stated

37 Countries in

operation

c.60% Direct traffic

2.2m Average UMVs

c.260k Users

c.11% User to premium

subscriber conversion

30% Revenue growth

95% Revenues from

subscription model

$9.2m 2012E Revenue

$3.2m 2012E EBITDA

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Key Performance Indicators

Apr 2012 PVs

480m

Apr 2012 Visits

56m

Apr 11-12 Visit growth

39%

% traffic from SEO

49%

% traffic from Direct

22%

% traffic from SEO + Direct

71%

Total global listings

4.1m

Real Estate & Vehicle verticals

43%

Buy & Sell vertical

22%

Audience Metrics

Traffic Sources

Key verticals

“One of the largest independent free classifieds sites in the world”

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W3 Group - Relevance for the US market

•  Acquisitive in niche verticals classifieds space.

•  Ready to incubate Latin American and/or European expansion of

US classifieds sites.

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Unique Industry Know-How Core Investment Banking Competence

Unmatched Network and Relationships Full Commitment - We Are Entrepreneurs!

100% focused on Internet companies, covering over 25 sub-verticals in this highly complex industry - 15+ years active coverage of leading European

Internet companies and investors Deep understanding of industry dynamics and

thinking of industry leaders Ability to add value beyond banking advice

- Facilitates overall process and minimizes management distraction

The NOAH team has 25+ years of media investment banking experience - Routine execution of M&A and financing

transactions with sizes of several billion euros The team has been working together closely for 7

years (including 6 years at Lehman Brothers) 8 successfully completed NOAH Advisors

transactions underline successful transfer of competencies to the Internet sector

NOAH Advisors is globally very well connected and has direct access to virtually all key players in the industry - Knowledge of and strong relationships with

potential buyers’ key decision makers - Coverage of over 500 companies and 4,000

individuals - Proactively finds and unlocks attractive

investment opportunities for leading investors (e.g. Bigpoint)

Annual NOAH Conference

The NOAH team are entrepreneurs and focused on growing the business and establishing a reputation for excellence

Full commitment to deliver top quality results in short time frames

Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results

NOAH Advisors - Europe’s Leading Internet Corporate Finance Boutique

Marco Rodzynek

Managing Director and Founder

Yoram Wijngaarde

Director

Jan Brandes

Director

Contact Details [email protected] UK Mobile: +44 77 85 330 330 Swiss Mobile: + 41 79958 1512

Contact Details [email protected] UK Mobile: +44 79 17 084 784

Contact Details [email protected] German Mobile: +49 174 2010 984

The NOAH Advisors Core Team

Selected Completed NOAH Transactions

July 2011

April 2011 April 2011

December 2009 April 2009

Advisor to EnGrande

Sale of a majority stake in

to

have acquired a majority stake in

for $350m from

Exclusive Advisor to Summit Partners and TA Associates

Advisor to Yatego

Sale of a majority stake in

to

Advisor to Softonic

Partial sale of

to

Valuing Softonic at €175m

Advisor to Fotolia

$80m partial sale of

to

May 2012

150 million growth equity investment from

for a 50% stake alongside Fotolia’s Founders and

Additional $150 million senior debt financing Total $300 million investment

Financial Advisor to Fotolia and its Shareholders

November 2011

Sale of a majority stake in

to Quants Financial Services AG

Exclusive Financial Advisor to grupfoni and its Shareholders

April 2012

Sale of a 100%-stake in

to

Financial Advisor to Toprural and its Shareholders

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The conference will again take place at Old Billingsgate in London Registration will open in early 2012 For updates, please check: www.noah-conference.com

Introduction to the NOAH Conference Overview of the NOAH Conference 2011

NOAH ‘12 on 6-7 November – Save the Date

The NOAH Conference is an annual Internet event taking place once a year in London, focused on top management from Internet start-ups to global media companies as well as senior investment professionals

NOAH’s goal is to create a marketplace for the European Internet eco-system to discuss key trends, generate business and facilitate investment transactions

Over the past 3 years numerous high-profile speakers presented at NOAH, including over 100 CEOs

The NOAH Conference was founded in 2009 by Marco Rodzynek and is organised by the NOAH Advisors team with sponsorship from some of the world’s leading financial investors

NOAH ‘11 took place on 9-10 November 2011 at Old Billingsgate in London

Fantastic line-up of 90 speakers from 20 countries in keynotes, presentations and panels over 2 full days

1,150 attendees from 35 countries – 57% from Internet companies, 26% from investors, 15% from corporates (media companies, advisors, PR and recruiting) and 2% press representatives from leading on- and offline publications

NOAH party with additional guests from London and a great live band on the evening of the first day

Extremely positive feedback from numerous attendees, on twitter and in the press

Event Sponsors

Conference Program

Selected Conference Impressions

Summary Overview

Strategic Sponsors