4/25/034/25/03

4/25/034/25/03

Wolfgang Pfizenmaier

rom the Classroom rom the Classroom

to the Pressroomto the Pressroom

Education Shapes the Education Shapes the

Future of Print MediaFuture of Print Media

FF

4/25/0328.02.014/25/03Print Media Education

4/25/034/25/03

““My advice to printing My advice to printing

companies of today, if companies of today, if

they want to be the they want to be the

printing companies of printing companies of

tomorrow, is to become tomorrow, is to become

more digital.”more digital.”

- Frank Romano, RIT- Frank Romano, RIT

Predictions

4/25/034/25/03

““The future is about The future is about

bits, not atoms.”bits, not atoms.” - Nicholas Negroponte, MIT- Nicholas Negroponte, MIT

Predictions

““But people eat But people eat atoms, not bits.”atoms, not bits.” - Frank Cost, - Frank Cost, RRITIT

4/25/034/25/03

rofitrofitPotentialPotentialPP

4/25/034/25/03

0101010101010101010100 0101010101010101010100

010101010101010100

0101010101010101010100 0101010101010101010100010101010101010100

0101010101010101010100 0101010101010101010100

101010101010101000101010101010101010100 01010101010101010101000101010101010100

4/25/0328.02.014/25/03Industry Trends

Ever shorter runs, fully customized jobs

Continued strong demand for print

Consumers micro-segmented

Expansion of services

Competition and opportunities from new media

or 2010 and or 2010 and

beyondbeyondFF Computer Integrated Manufacturing ramping up

4/25/034/25/03Industry Trends

““Expect to see a Expect to see a significant significant

redistribution of sales redistribution of sales growth to companies growth to companies which have realized which have realized

they are in the they are in the communications communications

business, not the ink-business, not the ink-on-paper business.”on-paper business.”

- Patrick Henry, High Volume - Patrick Henry, High Volume Printing Magazine, 2/03Printing Magazine, 2/03

4/25/03

The Changing Business of Print

4/25/03

Automated Workflow

Produce Documents

Static Output

Craft

Turnaround in Days, Weeks

Manual Workflow

Manage Information

Dynamic Output

Turnaround in Minutes, Hours

High-Tech Skill Sets

Product Service

Evolution of Print Processes

4/25/03

Traditional Prepress Enhanced Services

Scanning Digital Photography

Proofing Online Data Display

Preflighting E-commerce

Archiving/Retrieving Data Files

Digital Asset Management

Imposition Audio and Video Services

Platemaking DVD Production

Print Service Comparisons

4/25/034/25/03

4/25/034/25/03

Wet Ink. . .Wet Ink. . .

Dry Ink. . . Dry Ink. . .

MMore compatible, more ore compatible, more

synergistic;synergistic; and and less less

directly competitive directly competitive

with each otherwith each other

than you might thinkthan you might think

4/25/034/25/03

Software

S o l u t i o n s

1010101010100 01010101010

1010101010100

10101010 10101010

1010101011001

010101

10101010 10101010

1010

1010

101010101 10101

01010110

4/25/034/25/03Industry Trends

Common Workflows across NetworksCommon Workflows across Networks

4/25/03