4565789:;?:;45@89:a - mca- · pdf filevehicles, landing craft and helicopters and prepared to...

8
MEDIA KIT 2017 Iraq 2004: Firefights in the “City of Mosques” Riding With the Mounted Color Guard Settling Scores: The Battle to Take Back Guam L e a t h e r n e c k www.mca-marines.org/leatherneck MAGAZINE OF THE MARINES JULY 2014 Happy Birthday, America INFORM & CONNECT THE MARINE COMMUNITY / LOYAL READERSHIP / PAID CIRCULATION

Upload: dangkhuong

Post on 07-Feb-2018

216 views

Category:

Documents


1 download

TRANSCRIPT

Page 1: 4565789:;?:;45@89:A - mca-  · PDF filevehicles, landing craft and helicopters and prepared to assault the beach. Together with almost 20,000 military ...&@&ABC"(D!(EF"(?&$BC"G

M E D I A K I T 2 0 1 7

Iraq 2004:Firefights in the“City of Mosques”

Riding With theMounted Color Guard

Settling Scores:The Battle toTake Back Guam

Leatherneckwww.mca-marines.org/leatherneck

MAGAZINE OF THE MARINES

JULY

201

4

Happy Birthday,America

INFORM & CONNECT THE MARINE COMMUNITY / LOYAL READERSHIP / PAID CIRCULATION

Page 2: 4565789:;?:;45@89:A - mca-  · PDF filevehicles, landing craft and helicopters and prepared to assault the beach. Together with almost 20,000 military ...&@&ABC"(D!(EF"(?&$BC"G

M A G A Z I N E O F T H E M A R I N E S

THERE ARE NO EX-MARINES.

MISSION

Leatherneck: n. a U.S. Marine

LeatherneckThe Magazine of the Marines serves active, retired, reserve and veteran Marines. Started by Leathernecks in 1917, the magazine informs, entertains and educates the global community of Marines and their families.

Once an American earns the right to be called Leatherneck, they become lifetime members in the rich history of the U.S. Marines, America’s finest fighting force.

Page 3: 4565789:;?:;45@89:A - mca-  · PDF filevehicles, landing craft and helicopters and prepared to assault the beach. Together with almost 20,000 military ...&@&ABC"(D!(EF"(?&$BC"G

M A G A Z I N E O F T H E M A R I N E S

EDITORIALPublished by the Marine Corps Association & Foundation,

Leatherneck delivers news and features on units, training and

equipment; provides information on programs, policies and

services for those who served; and remembers the battles fought.

FEATURESEach month, Leatherneck looks at the issues important to

Marines and Marine life, including: active units, equipment and

training, maintaining precision and perfection in the Corps., the

history of warfare, services for Marines and their families, and

commemorating fallen Marines.

DEPARTMENTSSound Off & Reunions: Letters to the Editor

In Every Clime and Place: Operations & Training

Sea Stories: Marines sharing tales of service

Leatherneck Laffs: Humor

We—the Marines: Bases, stations & veteran news

Book Review: The MARINE Shop's recommended reading

In Memoriam

Passing the Word: Events & Family News

Saved Round

n POHANG, SOUTH KOREACombined Amphibious Assault Is Focal Point of Ssang Yong 16

“Attention landing force, stand by for call-aways,” said a voice over the 1 Main Circuit.

Upon hearing the call, Marines and sailors hastily began throwing packs on their backs and grabbing their weapons. The thud of boots on the deck of the ship could be heard while they rushed to get their gear ready.

The Marines and sailors made their way through the cramped passageways of the ship, trying to make it to the well deck and flight deck on time. Once they reached their designated departure areas, they boarded AAV-P7/A1 amphibious assault

vehicles, landing craft and helicopters and prepared to assault the beach.

Together with almost 20,000 military personnel from four different countries, the Marines and sailors of the 31st Marine Expeditionary Unit conducted a combined amphibious assault and simulated follow-on actions as part of Exercise Ssang Yong 16 in Pohang, South Korea, March 12.

Ssang Yong, which means “twin dragons,” is a biennial combined amphibious exer-cise conducted by U.S. forces, the Re pub-lic of Korea Navy and Marine Corps, the Australian Army and the Royal New Zea-land Army and is designed to strengthen interoperability and working relationships across a wide range of military operations.

This year, the exercise began with a

combined amphibious assault from 19 ships with the 31st MEU, 13th MEU and the ROK Marine Corps Marine Task Force. Multiple amphibious vehicles and aircraft took troops ashore to begin the exercise.

“SSang Yong 16 was among the largest combined amphibious [exercises] to date, incorporating more than 19,000 U.S., ROK Navy-Marine Corps, Australian Army, Royal New Zealand Army,” said Colonel Romin Dasmalchi, Commanding Officer, 31st MEU. “It was an incredible experience to share tactics, build personal relation ships and enhance our ability to work cohesively together. Bringing together forces on a scale as large as this is com plex. It is important we continue to train and work together to ensure cohesion and interoperability.”

O P E R AT I O N S & T R A I N I N G

In Every Clime and PlaceCompiled by Sara W. Bock

Cpl Christopher Lee of “Alpha” Company, Battalion Landing Team 1st Bn, Fifth Marine Regiment, 31st MEU uses hand signals to communicate with other AAV-P7/A1 amphibious assault vehicle crewmen during a combined assault on Dogu Beach in Pohang, South Korea, March 12. The training was part of Exercise Ssang Yong 16.

LCPL

CAR

L KIN

G JR

., US

MC

8

Training Leaders:MCU StudentsExchange Ideas

Splashdown!Marine AviationGets the Call

First StepTo Citizenship Can Begin AtBoot Camp

LeatherneckMAY

201

6

www.mca-marines.org/leatherneck

MAGAZINE OF THE MARINES

Story by Maj Allan C. Bevilacqua, USMC (Ret)Photos courtesy of the Marine Corps History Division Archives

“This bitter struggle for a bit of ground smaller than Central Park marked the turning point of this whole war.”

—Col Albertus W. CatlinCommanding Officer, 6th Marines

WIA June 6, 1918

Moving Up, May 31, 1918It had been a long, dusty, miserable ride for the 4th Marine

Brigade of the 2d Division United States Regular (today’s 2d Infantry Division). From an assembly area near Meaux, France, the 5th and 6th Regiments of Marines and their fellows of the 6th Machine Gun Battalion had bounced and rattled along indifferently maintained French country roads for three spine-jolting days in springless camions. Their drivers, rather small men from France’s colonies in Tonkin and Annam in Indochina, had piloted their transportation as though they were in a hurry to keep their dates with eternity.

Where in the hell were they going? No one seemed to know. What little word coming down from above told only of a massive

German offensive that was pushing the French and British up ahead relentlessly back, threatening to drive a wedge into the Allied line and open the road to Paris.

Where in the hell were the field kitchens, and when was there going to be some chow? No one seemed to know the answer to either of those questions. The few who still had something in their packs used a bayonet or a trench knife to pry open a can of the detested Argentine beef that Marines had long since tagged with the lasting name of “monkey meat” and chewed grimly. Few, if any, cast covetous glances their way; monkey meat was that bad.

June 2, 1918, The Paris-Metz Road, 30 Miles From ParisThey were butt sprung, dog tired and wolf hungry, and everyone

else seemed to be going the other way, French civilians and disorganized batches of French soldiers, now and again casting apprehensive looks over their shoulders. “Beaucoup Boches la,” some soldiers attempted to communicate what was coming hard on their heels. Others, men completely out on their feet, simply mumbled, “La guerre est fini.”

The situation was at best confused. No one knew exactly what was up ahead, and with but a bare handful of maps available,

BELLEAU WOOD:DAYS IN JUNE6

30 LEATHERNECK JUNE 2016 www.mca-marines.org/leatherneck

"Once a Marine, always a Marine."—MSgt Paul Woyshner

Page 4: 4565789:;?:;45@89:A - mca-  · PDF filevehicles, landing craft and helicopters and prepared to assault the beach. Together with almost 20,000 military ...&@&ABC"(D!(EF"(?&$BC"G

M A G A Z I N E O F T H E M A R I N E S

Total Monthly Circulation: 69,482Paid Subscriptions: 66,795

Single Copy Sales: 1,910

Total Paid: 68,705

Congress and DoD: 777

Readers Per Copy: 3.8

Total Monthly Readership: 264,032

CIRCULATION

"The Marine Corps has been called..the "elite" Corps of this country. I think it is the "elite" Corps of the world."

—Adm William F. Halsey

Active Duty 32%

Veteran 29%

Retired 20%

Reserve 6%

Other 13%

READERSHIP

Page 5: 4565789:;?:;45@89:A - mca-  · PDF filevehicles, landing craft and helicopters and prepared to assault the beach. Together with almost 20,000 military ...&@&ABC"(D!(EF"(?&$BC"G

M A G A Z I N E O F T H E M A R I N E S

EDIT CALENDAR

Iraq 2004:Firefights in the“City of Mosques”

Riding With theMounted Color Guard

Settling Scores:The Battle toTake Back Guam

Leatherneckwww.mca-marines.org/leatherneck

MAGAZINE OF THE MARINES

JULY

201

4

Happy Birthday,America

2017 Issue

Space Close

Materials Close Topic Bonus Dist.

Jan 11/23 11/30 Sgt. Schulbert; 1950s Planes

Feb 12/22 12/29 Change of Command; ANGLICO Marines Marine West

Mar 1/25 1/31 Operation Prairie

Apr 2/24 2/28 History of Tattoos Marine South

May 3/24 3/31 Honor Flight; Quantico Anniversary

Jun 4/25 4/28 Vietnam

Jul 5/25 5/31

Aug 6/23 6/29 Pendleton Anniversary

Sep 7/25 7/31 Modern Day Marine

Oct 8/25 8/30

Nov 9/25 9/29 100th Anniversary Of Leatherneck

Dec 10/25 10/30

Flying CWO:Last of a Few

F9F Panthers—Raids, CAS, Chasing MiGs Back To Manchuria

LeatherneckCorsair PilotJESSE FOLMARGuns Down a MiG!

MAY

201

4

www.mca-marines.org/leatherneck

MAGAZINE OF THE MARINES

S P E C I A L A V I A T I O N I S S U E

LeatherneckFEBR

UARY

201

6

www.mca-marines.org/leatherneck

MAGAZINE OF THE MARINES

Corps Under Siege—How a Secret Society

Saved the Marine Corps

For those who fight for it, life has a flavor the protected never know.—Inscription on jacket worn by a Marine machine-gunner on the DMZ, RVN, 1968

Page 6: 4565789:;?:;45@89:A - mca-  · PDF filevehicles, landing craft and helicopters and prepared to assault the beach. Together with almost 20,000 military ...&@&ABC"(D!(EF"(?&$BC"G

M A G A Z I N E O F T H E M A R I N E S

Leatherneck online is a community for Marines of all ranks— active duty, reserve, retired and Marine veterans, and their families.

DIGITAL

Ad Placement: Online ads may be fixed on the Homepage or rotated through the site.

Discounts: Leatherneck magazine advertisers receive a 10% discount on online units with 3 paid pages.

18,035 Avg. Monthly Unique Visitors33,700 Monthly Page Views

SECTIONS INCLUDE• Global Marine Corps News

• Current Issue highlights

• Multimedia features, video and audio

• Profiles of Marines

• Marine Corps Events and links with official USMC sites and Marine-related organizations

Page 7: 4565789:;?:;45@89:A - mca-  · PDF filevehicles, landing craft and helicopters and prepared to assault the beach. Together with almost 20,000 military ...&@&ABC"(D!(EF"(?&$BC"G

M A G A Z I N E O F T H E M A R I N E S

2017 RATES

There is no charge for bleed. Please contact your sales rep for Gatefolds, Cover Wraps, Polybags or any special opportunities.

Nonprint-Ready Material: Any copy that needs to be typeset, as well as non-print-ready art, must by submitted when the space reservations are made and must be received by the 25th of the month.

Cancellation Policy: The publisher reserves the right to accept or reject any advertising at their absolute discretion. No cancellations will be accepted after the closing date for print-ready mechanicals. Other cancellations and changes must be confirmed by the publisher before considered final.

Commission: 15 percent commission will be given to recognized agencies if invoices are paid with 30 days of the billing date.

SALES OFFICES

Rates effective January 1, 2017

Any exclusive home page is 3x the monthly rate.

PRINT RATES (Gross) Black & White 1x 3x 6x 12x

Spread $6,080 $5,770 $5,460 $5,165

Full Page 3,080 2,925 2,770 2,615

2/3 Page 2,210 2,100 1,990 1,875

1/2 Page 1,725 1,635 1,550 1,470

1/3 Page 1,165 1,110 1,045 990

1/6 Page 640 615 575 545

1/12 Page 460 440 410 390

1/24 Page 290 275 260 240

Black & White + 1 Spot Color

Full Page $3,475 $3,300 $3,125 $2,955

2/3 Page 2,605 2,475 2,345 2,215

1/2 Page 2,120 2,020 1,910 1,805

1/3 Page 1,290 1,225 1,165 1,095

1/6 Page 1,045 995 940 890

Four Color

Spread $9,325 $8,860 $8,395 $7,930

Full Page 5,180 4,925 4,665 4,405

2/3 Page 2,955 2,810 2,665 2,515

1/2 Page 2,410 2,295 2,170 2,050

1/3 Page 1,855 1,760 1,670 1,575

1/6 Page 1,340 1,270 1,205 1,140

Covers

2nd & 3rd Cover $5,915 $5,615 $5,315 $5,025

4th Cover 6,285 6,000 5,625 5,365

DIGITAL RATES (Net) 1 Month 6 Months 12 Months

Top Leaderboard (729x90) $1,000 $900 $800

Skyscraper (160x600) 650 550 500

Rectangle (300x250) 450 400 375

The Marine Corps Association & Foundation is the publisher of

Leatherneck and Marine Corps Gazette. Acceptance of advertising is subject

to the publisher’s approval. Responsibility for content is borne by the advertiser and the agency.

Circulation is reviewed semiannually and is authenticated by the publisher.

nathanwhite
Typewritten Text
James G. Elliott Co. Inc. New York: (212) 588-9200 Chicago: (312) 236-4900 Los Angeles: (213) 624-0900
nathanwhite
Typewritten Text
nathanwhite
Typewritten Text
nathanwhite
Typewritten Text
nathanwhite
Typewritten Text
nathanwhite
Typewritten Text
nathanwhite
Typewritten Text
nathanwhite
Typewritten Text
Page 8: 4565789:;?:;45@89:A - mca-  · PDF filevehicles, landing craft and helicopters and prepared to assault the beach. Together with almost 20,000 military ...&@&ABC"(D!(EF"(?&$BC"G

M A G A Z I N E O F T H E M A R I N E S

FULL PAGE 7.25’’ x 10’’

1/2 PAGE7.25’’ x 4.875’’

2/3 PAGE4.75’’ x 10’’

1/6 PAGE VERTICAL2.25’’ x 4.875’’

1/3 PAGE SQUARE4.75’’ x 4.875’’’

1/3 PAGE VERTICAL2.25’’ x 10’’

1/6 PAGE HORIZONTAL4.75’’ x 2.25’’

TRIM SIZE 8’’ x 10.875’’

GENERAL INFORMATIONTRIM SIZE: 8” X 10.875”

Bleed Size: 8.25” x 11.125”. Leave at least 1/8” beyond the trim size of the head, face, and foot of the document. Objects not intended to bleed must be kept within the “live area.” Ads that do not meet specified dimensions may be modified to fit.Live area: 7.25” x 10” Line screen: 150Method of printing: Web offset, four-color processMethod of binding: Saddle-stitchedPrinted and furnished inserts/outserts: Pieces supplied must include 3 percent spoilage. Printer will need to review based on postal regulations. If the piece is four pages and the full size of the publication, allow 1/8” head, foot, face trim and a 3/8” binding flap at the face on pages 3 and 4. The binding flap will be on the high folio (pages 3 and 4) due to each publication being jogged to the head. Less than full size will need to be reviewed based on request to tip or bind in. All outserts in a polybag will need to be reviewed for placement in the bag based on co-mailing operations and postal regulations for periodicals-class mail.

Accepted File Formats: PDF, EPS (convert all type to vector outlines), and TIFF (embed all fonts). Include trim and registration marks.Resolution: 300 or higher.Color: Files must be saved as CMYK (no RGB or spot colors). Do not embed color profiles.Black and White: Grayscale or line art files are accepted. Convert all type to vector outlines or embed fonts. Ink Density: Must not exceed 300 percent.

PROOFSFor accuracy, a proof at 100% is necessary for all submissions. The quality of the published ad may be a reflection of the quality of the proof received. Color reproduction is not guaranteed without a SWOP-calibrated color proof. Include trim and registration marks.

DEADLINESPrint-ready ads and ads requiring typesetting must be received by the 25th of the month. Material is destroyed 12 months after use unless otherwise instructed. All material produced by Leatherneck becomes the property of Leatherneck.

WEBSITEhttp://www.mca-marines.org/leatherneck/advertising

ONLINE ADSUnits: 728x90 (Top Leaderboard); 160x60 (Skyscraper); 300x250 (Rectangle).Maximum initial download file: 40kRecommended Animation Length: 15 seconds

MAILING INSTRUCTIONSAll contracts, insertion orders, inquiries, negatives, scotch prints, original mechanicals, or camera-ready art, etc. to: Leatherneck Advertising Dept.

MECHANICAL SPECS

Please Send PRINT Ad Materials to: Jason Monroe, Art DirectorEmail: [email protected]

Please Send ONLINE Ad Materials to: Margot CorneliusEmail: [email protected]

Mailing Address:Leatherneck Magazine715 Broadway St.Marine Corps BaseQuantico, VA 22134-0775Attn: Jason Monroe, Art Director800-336-0291 ext. 148

1/12 PAGE2.25’’ x 2.3125’’

1/24 PAGE2.25’’ x 1’’