4a’s transformation 2013 - march 11 - digital ad assetts - harold geller
DESCRIPTION
Discussion about how the move toward production and distribution of advertising assets in digital form is transforming the industry. Moderated by: Jack Myers, Media Economist, Media Advisory Group Andrew McLean, EVP - General Manager, Marketing & Business Development, Deluxe Chris Lyons, WW Director Communications & Marketing, Kodak Harold S. Geller, Chief Growth Officer, Ad-ID Steve Hernandez, Director, Commercial Operations, NBCUniversalTRANSCRIPT
MEDIA LANDSCAPE GROWTH
CLYDE SMITH - SVP NEW TECHNOLOGY - FOX
“If you can’t identify it, you can’t operationalize
or measure it; if you can't measure it you can't monetize it.”
TALENT PAYMENT
Using uniform digital identifiers, in conjunction with Ad-ID will be a major
breakthrough, and will insure more accurate tracking
CIMM / TAXI Using Ad-ID enables greater trust, transparency and accountability in the advertising marketplace and reduces friction within the M&E supply chain
Bob Liodice
Universal adoption and implementation of Ad-ID conservatively saves $2 billion for everyone in the industry to share.
That’s not chump change.
