MEDIA LANDSCAPE GROWTH

CLYDE SMITH - SVP NEW TECHNOLOGY - FOX

“If you can’t identify it, you can’t operationalize

or measure it; if you can't measure it you can't monetize it.”

TALENT PAYMENT

Using uniform digital identifiers, in conjunction with Ad-ID will be a major

breakthrough, and will insure more accurate tracking

CIMM / TAXI Using Ad-ID enables greater trust, transparency and accountability in the advertising marketplace and reduces friction within the M&E supply chain

Bob Liodice

Universal adoption and implementation of Ad-ID conservatively saves $2 billion for everyone in the industry to share.

That’s not chump change.