4k uhd: an opportunity? - huawei · around 14 million uhd 4k tv sets have been shipped globally in...
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4K UHD: An opportunity? Olivier Bovis, Sony Europe
Electronics Mobile Game Music Movie Network
Services
Financial
Services
Sony Corporation
Digital Cinema AV & Media
Solutions
Video
Security Presentation &
Communication Medical
Sony Professional
A leader in the content creation
and broadcast industry for over 50 years
Sony Professional
Videographers
Archivists
Film makers Broadcasters
Theatres
News Crews
Outside Broadcast Companies Cinemas
Educational
Establishments
Automotive companies
Healthcare providers
Studio Facilities
Our customers include …
It started on the big screen…
It helped FIFA create the most immersive FIFA World Cup™ ever …
All matches broadcast in HD and three in 4K with Sony equipment
“At Vue we strive to embrace technological
innovation in order to deliver the greatest
possible experience for our customers.
Having installed Sony’s 4K projectors across
our UK cinemas, we’re absolutely thrilled that
we’re able to underpin the next chapter in live
sports entertainment by playing host to ultra
high definition screenings of the greatest
sporting competition in the world.”
Steve Knibbs,
COO of Vue Entertainment
It helps artists connect with their audience
Muse in Rome, shot with
16 Sony 4K cameras
It helps artists connect with their audience
War Horse
The world’s first ever live 4K
event cinema production
Captured with Sony 4K technology
It helps artists connect with their audience
Sony worked with legendary designer
Paul Smith to capture his
Spring / Summer 2014 menswear show in 4K
It helps to capture historical events
The Papal Sanctification in
April 2014 was transmitted in HD and 4K
using Sony technology
Exhibition
Digital Cinema
Projector
Sony Digital
Cinema
Distribution
Theatrical
Releases
Home
Home Theatre
Projector / TV
Production
Professional
Monitors
Alliances
Acquisition
Cameras
Sony has a unique scene to screen production chain in 4K
4K is also great for HD
New workflows
Economy of scale
New audience tools
4K x 2 4K 4K
2K
Virtual
HD Cut-out
New Workflows
Economy of scale
New audience tools
Sony’s 4K “Stitch” solution
4K Production and cloud integration with Sony Ci
UPLOAD YOUR FILES. REVIEW WITH YOUR TEAM.
ANNOTATE YOUR FOOTAGE. SHARE SECURELY.
Cloud-based collaborative workflows are
expanding in HD and 4K
4K Production with Sony’s IP Unlimited system
From video to IP technology
From contribution to production with
4K support
42’’
55’’
2010 2014
% of TV sets sold in the UK from 2004 until the first quarter of 2013
4K supports the consumer trend for a better experience
Around 14 million UHD 4K TV sets have been shipped globally
in 2014, penetrating 6-7% of the overall TV market,
according to WitsView, a subsidiary of Taiwan-based market
intelligence firm TrendForce
4K supports the consumer trend for a better experience
Forecast from market research firm
Strategy Analytics, says 4K will account for
more than 40% of all TVs sold by 2020
4K supports the consumer trend for a better experience
IBC Keynote speech: Assessing the health of broadcast TV
“In my talk today I'm going to share three types of technological innovation at Channel 4 that illustrate three
approaches we have to staying competitive via technology: first, to enhance and deepen the viewing experience of
an individual show; second to enhance and deepen the value of that viewing event via data and third, to enhance
and deepen long term brand and product relationships between our viewers and our linear and non-linear services”.
David Abraham, CEO Channel 4
The media landscape
Media and entertainment companies are looking to find new ways to engage
their audience today
And to create content that has a long-term value for tomorrow
4K offers the ability to combine an enhanced visual experience today with long term value
for exploitation tomorrow
4K A new opportunity
OF UK RESPONDENTS PLAN TO SHOOT IN 4K IN THE NEXT YEAR
* Source , Production Technology Survey, 2014, Televisual
And beyond …
Why Ultra-Broadband is critical
The need for enhanced bandwidth…
To cover 4K UHD data requirements
To support new generation workflows with IP
To power collaborative production in the Cloud
To deploy new services toward consumers supporting the benefit of this technology
