5 areas to improve your business this year
TRANSCRIPT
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5 Areas to Improve Your BusinessThis Year
Dr. Rachna Jain
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Biggest Lessons of the Past YearI was reflecting on my biggest lessons of the past
year, and what I’ve learned that I want to carry forward in this new year, specifically in my business.
These are areas I’ve identified that I could further improve in; and I’m sharing them with you in the hopes that they will either confirm your thinking about areas to improve - or even spark some new ideas for how you can make this year better than that last.
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Make Offers• This refers to a conscious and consistent process of
offering your services and products more frequently.• They might succeed, they might fail, but either way, I
think strengthening my “offer making muscle” is a good thing.
• When you look at making more offers, remember that you don’t always have to find new groups of people to offer something to.
• Your existing or past clients may have needs for additional services, or add-on services, or they may need a refresh or update to whatever work you’ve already done together.
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Improve Communication With Your Ongoing Clients
• As in any long-term relationship, there can be times where we make assumptions or don’t ask new questions.
• Contact them each every few months and make sure that you're working towards the same goals.
• This is especially important for the clients for whom I provide “done-for-you” marketing services - we don’t typically have as much regular contact as I do with my coaching and consulting clients.
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Track What Matters and Do It Better • The idea with tracking is to find some key metrics
and key indicators that you can use as a CEO dashboard- telling you if your company is moving in the right direction.
• I’ve simplified my tracking systems- and I am tracking just these areas as I go forward:• Total visitors generated• Total leads generated• Total customers acquired• Total revenue generated• Total profit
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Work Less• I notice that I’m very good at putting in long days.
However, not always does this hard work translate into meaningful results in my business.
• If we follow the Pareto Principle (80/20 rule)- it says that 80% of your success comes from 20% of your efforts.
• I’m curious to find the exact 20% that will give me the biggest boost to my business and its growth.
• I think the other benefit to working less is that it moves you to focus on what’s most important to get done in the time you have.
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Simplify• Simplification ties into the
idea of working less; but I’m also referring to simplification as a mental schema or stance as well.
• Ask yourself “What do I want from this [project]?” and then “What is the easiest way to get that result?” In most cases, this will help simplify and streamline how you proceed.
• Remember, being in motion for the sake of motion is not usually better than being in productive motion.
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Goals for Next Year• My goal for this next year is
to build a more profitable business with better productivity, and less work.
• How about you? • What lessons did you learn
last year which will make this year better?