5. awareness raising activities of the giz soc trang project
TRANSCRIPT
Page 2
GIZ Soc Trang Project
14/08/2013
Aim: Protect and sustainably use
the coastal wetland for the benefits of the local people
Effective mangrove management and protection, with
emphasis on resilience to climate change
Capacity building and environmental
awareness raising
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Communication strategy
14/08/2013
Promote positive change for coastal communities
Encourage behavioural change, rather than just
presenting facts about environmental issues.
The strategy is aimed at local agency staff and local
communities (particularly youth, and through them,
their parents).
Via a range of communication channels and
approaches.
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Communication strategy
14/08/2013
Environmental Awareness
Raising
Drawing competition
Supportive activities
Teacher’s Manuals
Environmental events
High school knowledge competition
Roadshows
Repetition of key
messages by using a
variety of communication
techniques
Form links, integrate into
environmental education
in schools
Integrate into advocacy
activities
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Bạc Liêu, Kiên Giang, Sóc Trăng, Trà Vinh
Theme of 2009: Climate change
Theme of 2010: Biodiversity
Theme of 2011: Forest
Theme of 2012: Water
Theme of 2013: Plastic wastes
2. Regional drawing competition
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3. Knowledge competition on Mangroves &
Climate Change
14/08/2013
Competition among 6 high schools
in 3 coastal districts (2012)
Recorded and broadcasted as
several episodes on TV
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Visiting the Biosphere Reserve in
Cần Giờ
3. Knowledge competition on Mangroves &
Climate Change
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5. Supportive activities
14/08/2013
Mangrove co-management
Waste-bin recycled from old tyres
Building sanitation toilets
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6. Environmental events
14/08/2013
The project is also supporting other environmental
awareness-raising events.