5 big shifts in indonesia social media landscape
DESCRIPTION
A critical outlook on Indonesia social media landscape in 2011 and beyondTRANSCRIPT
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FIVE
BIG SHIFTSIN SOCIAL MEDIA
LANDSCAPEINDONESIA IN 2011 AND BEYOND
YUSWOHADYBlog: www.yuswohady.com
Twitter: @yuswohady
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THE BIRTH OFCONSUMER 3000
A BRIEF REVIEW
Since 2010 Indonesia economy has fundamentally changed...
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Let us look back a little
ECONOMIC CRISIS 1998
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Comparing with Chindia
SAME PATTERN
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What happen now?
2007 2008 2009 2010 2011 2012 2013 2014 20150
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
19422271
2394
29633270
35323822
4131
4440
GDP Per Capita Indonesia ($)
What happen when we reach GDP Per Capita
$3000?
Source: International Monetary Fund, 2010
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Reaching the $3,000 per capita GDP level will result in “accelerated development”. South Korea experienced surging
economic growth for 11 years after achieving that level.
Source: Indonesian economy with a US$3,000 per capita GDP by Cyrillus Harinowo Hadiwerdoyo
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Source: Indonesian economy with a US$3,000 per capita GDP by Cyrillus Harinowo Hadiwerdoyo
In 2002, China set a target to achieve a per capita GDP of $3,000 GDP by 2020. Apparently the Chinese economy achieved that
level not in 2020, but in 2008-2009.
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Basic needs are over!!!
Esteem Needs
Belonging Needs
Basic Needs
ActualizationNeeds
love, acceptance, affiliation
Food, shelter, sex, sleep
Self-respect, social status
Maslow’s “Theory of Human Motivation”
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Consumer 3000: The 3 Dimensions
More Buying Power; More Consumption
More Knowledgable; More Informationalized
More Technology Savvy; More Connected
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Consumer 3000: The 3 Dimensions
HIGHBUYINGPOWER
CONNECTED
KNOW-LEDGABLE
CONSUMER3000
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5 BIG SHIFTS
IN SOCIAL MEDIA LANDSCAPE
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#1 SOCIAL MEDIA BECOMES BASIC NEEDS
#2 E-COMMERCE BREAKS ITS CRITICAL MASS
#3 TABLET REVOLUTION LEADS TO APPS REVOLUTION
#4 FROM “BROADCATING” TO “CONNECTING”
#5 SOCIAL MEDIA ENTREPRENEUR BOOM
5 BIG SHIFTS
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Social Media becomes a basic need
Who does not have a social media account?
1
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Social Media becomes a basic need
Fenomena social media di Indonesia, dengan jumlah
35.000.000 lebih, Indonesia menempati peringkat kedua negara
dengan jumlah pengguna Facebook terbanyak di dunia, di
bawah Amerika Serikat. Indonesia juga menempati jumlah
pengguna terbesar Twitter di Asia. Jakarta ibukota negara
Indonesia bahkan telah diklaim sebagai ibukota Tweet di Asia,
bukan karena jumlah pengguna tetapi juga kontribusi Trending
Topic di Twitter dari Indonesia.
Source: retrieve from http://www.financeindonesia.org/content.php?279-Social-Media-World-Forum-Asia-2010
1
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Online and Offline Interaction
Online interaction increase “kopi darat” for “nongkrong”
1
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E-commerce Will Thrive: TokoBagus.com
Transaction through e-commerce is increasing
2
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E-commerce Will Thrive: Bhinneka.com
Transaction through e-commerce is increasing
2
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Handphone Virtuous Circle
RISINGDEMAND
ECONO-MIES
OF SCALEREDUCE
PRICE
3
WHY HANDPHONE BECAME CHEAP?
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iPad Virtuous Circle
RISINGDEMAND
ECONO-MIES
OF SCALEREDUCE
PRICECompetition
from iPad-like “Nexian”
brands
3
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iPad Killers 3
Android-based Low Price Tablet
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Android Market Boom
TABLET REVO-
LUTION
APPSREVO-
LUTION
3
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Big Shift: From Broadcasting to Connecting 3Companies start using social media tools to engage and connect
with their customers instead of to broadcast messages
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Corporate Website
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Corporate Website
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Community Website
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Corporate Blog
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Community Blog
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Community Blog
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Every Company Is Media CompanyThe Birth of Content Management Agencies
4Companies start to build their community blogs.
It will trigger to the rising demand of content management services
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Welcome to the Era of BillionsSocial Media Entrepreneurs
5It’s the smart way to be an entrepreneur: low capital (aka “modal
dengkul”); high opportunities; high return
YOUR BRAIN IS YOUR FACTORY
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Thank YouBlog: www.yuswohady.com
Twitter: @yuswohady