5datavisualization

(and how to avoid them)

pitfalls

We’ve been using charts to help us understand business data for decades. But even when the data was different,

the charts were basically the same.

Now, everything is changing.

Our charts have become interactive

You can work directly with the data you see.

You can interact with the visuals to dig deeper.

And you can navigate through all your information like never before.

…and that leads to insight.

You can interact as quickly as you think...

All at once, complex data becomes clearer.

You can see outliers, patterns, trends, and correlations that just

aren’t visible in simple rows and columns.

And pictures are suddenly worth more than a

words.

But, to experience the benefits of data visualization, you must avoid the pitfalls.

So, let’s get to it…

1 Color Abuse

2 Misuse of Pie Charts

3 Visual Clutter

4 Poor Design

5 Bad Data

5 Pitfalls of Data Visualization

Color Abuse

Pitfall

Color has its place but don’t overdo it in

data visualizations.

The wrong color can lead to confusion, or even

worse, misinterpretation.

Analysis always comes first. So, despite what your branding department might say, brand colors are often not the best choice for visualizations.

Consider the color blind, and use shapes and colors that are easiest for the most people to see.

Don’t rely on color alone to convey meaning.

Always choose your colors carefully

Tip

Misuse of Pie Charts

Pitfall

We all love our pies. But nothing is less satisfying than a tiny sliver.

If you try to squeeze too much information into a pie chart, the big picture gets lost. Too much detail leaves your audience feeling unsatisfied and confused.

Avoid using pie charts side by side — it’s an awkward way to compare data.

Use pie charts for the right data

Tip

Pie charts work best for limited data sets that let you easily distinguish each slice of pie.

Use pie charts to compare parts of a whole. Don’t use them to compare different sets of data.

Order your slices from largest to smallest for easier comparison.

Visual Clutter

Pitfall

Making discoveries in a cluttered visualization is like finding a

needle in a haystack.

Too much information defeats the purpose

of clarity.

And unnecessary elements - or chartjunk -

crowd a visualization, obscure meaning, and lead to inaccurate conclusions.

Limit the number of KPIs in a dashboard to 9 or less. Too many indicators are distracting.

Keep the visualization simple. The less there is to interpret, the easier it is to understand.

If your visual looks cluttered, try a different format. The cleanest format is usually the best.

Keep it simple

Tip

Poor Design

Pitfall

Design is not just what it looks like and feels like. Design is how it works.

– Steve Jobs

Just because a visualization is beautiful to look at doesn’t mean it’s effective.

Effective visualizations incorporate design best practices to enhance the communication of data.

Don’t just create visuals and dashboards; design them.

Work with designers to ensure that the visualization is as effective as possible.

Enlist professional designers

Tip

Bad data

Pitfall

Great visualizations start with great data.

If your visualization reveals unexpected results, you may

be the victim of bad data.

Don’t let your visualization become the scapegoat for

bad data.

Use your charts to spot issues with your data.

Address the issues before presenting your data. Don’t let your visualization take the blame for bad information.

Understand the difference between an unexpected discovery and a data issue.

Spot and correct data issues early

Tip

Now you know the secrets to creating effective visualizations.

So what’s stopping you?

Go. Design. Discover.

Infosthetics.com: Explore the relationship between creative design and information visualization.

Flowingdata.com: Learn how designers, statisticians, and computer scientists use data to better understand the world.

Visual.ly: Create, share, and explore great visual content online.

Perceptualedge.com: Get fresh visual BI insights from the blog of leading expert Stephen Few.

Data Visualization: Use the QlikView demo and video to choose the best chart for any kind of data.

Want more creative ideas and examples for top-notch visualizations?

Start Here:

qlikview.com

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