5 fashion ecommerce trends to watch in 2022
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In 2021, fashion eCommerce trends will be driven mainly by consumers' desires and expectations. The trends of the future will be determined by consumer preferences and tastes. Our expertise in Digital Marketing In Fashion Industry, Fashion eCommerce, Fashion Copywriting has helped various brands already.TRANSCRIPT
5 Fashion Ecommerce Trends to Watch In 2022
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In 2021, fashion eCommerce trends will be driven mainly by consumers' desires andexpectations. The trends of the future will be determined by consumer preferencesand tastes. Our expertise in Digital Marketing In Fashion Industry, FashioneCommerce, Fashion Copywriting has helped various brands already.
Online shopping is synonymous with perfect functionality, personalized experience,and 24/7 support. The modern-day shopper's interactions with digital channels havechanged from a linear model to a complex one that involves multiple touchpointsonline and offline. Consumers expect a seamless brand experience at all points.
In 2022, technology will be the dominant eCommerce platform for fashioneCommerce. This is because it combines innovations in technology and customers'preferences. Let's now look at the upcoming trends that will dominate fashioneCommerce companies.
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You are clearly behind if you haven't jumped on the Artificial Intelligencebandwagon to communicate with your customers. A study by IMRG & Hive foundthat three-quarters of eCommerce fashion companies will invest in AI within thenext two years.
Alibaba, an eCommerce giant, has already invested $15 billion in R&D labs to try andbecome the AI leader. Gartner predicts buyers will be able to manage 85% of theirinteractions with brands without having to interact with humans by 2022.
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Fashion eCommerce Trends #1: Artificial Intelligence
The fashion industry was the first to realize the value of chatbots for their onlinecommerce.
Chatbots, a spin-off of AI, are used by businesses for certain customer service tasks.Chatbots are being used by fashion eCommerce brands to help customers find theright deals and products and to help them choose what they need. All this is toincrease businesses and revenue.
Fashion eCommerce companies are increasingly using Facebook Messenger tocommunicate with customers and prospects. H&M is one of the most popularfashion retailers, and they use bots to allow customers to create and purchase theiroutfits.
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Fashion eCommerce Trends #2: Chatbots
To be more customer-focused, eCommerce fashion brands are expanding theiroffering to include 'bricks & clicks' in what is commonly called multichannel retail.Multi-channel marketing and sales can increase eCommerce revenues by an averageof 38%, 120%, and 190% respectively with each additional channel.
Multi-channel marketing allows you to promote and sell wherever your customersare. It allows commerce to be brought to multiple channels, including social media,messaging apps and marketplaces.
Multi-channel marketing is crucial for enticing customers and keeping themengaged, from the first digital impression to the final point of sale. In the next year,fashion eCommerce returns will be high if you focus on customer service across allsales channels.
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Fashion eCommerce Trends #3: Multi-Channel Retail
Fashion eCommerce websites and brick and mortar shops are using virtual reality,AR, and connected fitting rooms, as well as drone delivery, to attract customers.
Augmented Reality is a major step forward in fashion eCommerce. It facilitatesexperiential shopping and boosts e-commerce. AR guides customers through fourstages in marketing: creating awareness, building loyalty, and converting customersinto paying customers. These fashion retailers can seamlessly move through thedifferent phases of AR.
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Fashion eCommerce Trends #4: Technological Hardware Innovation
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Fashion eCommerce Trends #5: Social Media Marketing
2022 will see influencer marketing move from "who" towards "how". Trust ininfluencer marketing was a real challenge in 2019. Social media platforms such asInstagram will help restore the integrity of influencer-marketing next year.
Influencer marketing will also be refined and simplified. Only the most innovativebrands will be able to cut through the noise and attract customers by activatinginfluencers in unique ways.
Fashion Influencer Marketing
Brand engagement and reach on social media platforms is increased by authenticuser-generated content. UGC embedded on your website can increase conversions.Fashion eCommerce is where user-generated content is crucial. It's a way to showthat customers love your brand. Fashion eCommerce websites will be able to gathermore user-generated content in 2022 to improve their marketing strategies.
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Fashion eCommerce Trends #5: Social Media Marketing
User-generated Content
Video will remain the predominant medium on social media. Entrepreneur reportsthat Instagram Stories are used every month by over 200 million users. This makesInstagram an important platform for promoting fashion eCommerce websites andpopular clothing sites.
Video
Enhancing customer experienceUsing personalization as much as possible.Building a network of followers and fans on social media channels.Utilizing AI and AR if necessary.Aligning fashion eCommerce sites with Google algorithm updates.
Personalized customer experiences are at the core of everything. Your success willdepend on how well your customers respond to you, whether it's through video, AI,or personalization. In 2022, there is no "Golden Rule" that will allow FashioneCommerce to succeed. It will take all of your efforts to achieve the following:
The retail sector will continue to evolve at a rapid pace for the foreseeable future.Preparing yourself and your brand to take advantage of these five trends will equipyou with the skills needed for your fashion eCommerce business in 2022.
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Fashion Trends in eCommerce: The Conclusion
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