Case Study | Feb 2017

GIGLIO.COM

Giglio is a major fashion retailer operating in Italy.

Products are sold both in physical and the e-commerce store, which caters

to international high-end customers (65% are women).

Giglio has a long history in fashion, selling high fashion products from

brands such as:

ASKOURT

Askourt is a B2B solution that enables online customers to get their friends’

opinion about items they consider buying by sending a private message

using Facebook, WhatsApp or SMS.

Askourt has been working with fashion brands and retailers worldwide, such

as GlassesUSA, Styleriver, Schuh and Thomas Sabo.

The software works on any existing technical infrastructure and is easy to

implement, only requiring to add a single line of code to the e-commerce.

WHY ASKOURT

Giglio was evaluating solutions to further increase the conversion rate on

their e-commerce (46% of traffic comes from Italy, 54% from abroad).

Askourt was chosen as a reliable partner given its easy implementation

for mobile and desktop in multiple languages.

The collaboration started in July 2016.

FIRST INTERACTION – AFTER CLICKING ON ASKOURT BUTTON

Average length of sessions of customers using

Askourt vs customers not using Askourt:

+294%

TOP RESULTS: (6 months)

Revenue generated from Askourt’s users = € 28,354.80

ROI = 1:23.63 (2,363 %)

SESSIONS

Average conversion rate of customers using

Askourt vs customers not using Askourt:

+280%

CONVERSION

This data was taken from the client analytics system

RECAP (6 months)

More efficient conversion

Customers using Askourt show a higher conversion rate (+280%)

Easy implementation

2 weeks to define the layout, less than a week in production

More traffic

Friends of the customers also visit Giglio.com

Longer sessions

Customers using Askourt show a higher engagement (+294%)

Revenue generated from Askourt’s users = € 28,354.80

ROI = 1:23.63 (2,363 %)

“We are extremely satisfied with Askourt. Customers clicking on the "Ask a friend" button

convert more than those who do not. Moreover, Askourt makes the customer feel confident

about his potential purchase while he is browsing on our e-commerce store”

Fabio Ginestra, Head of Marketing @ Giglio Group