5 key takeaways for brand marketers - mobile world congress - day 2
TRANSCRIPT
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5 Key Takeaways For Brand Marketers Mobile World Congress 2016 – Day 2
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Technology is ever changing
We must be wary of overlooking the end user
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Our mobile phone reveals much individual preferences
Understand how & why the consumer is using it
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Many of the devices at MWC will be used by Gen Z
Avoid generalizing about this group as with Millennials
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We all going to have to learn about mobile faster
Don’t throw out good existing strategic principles
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Look to Asia to see rapid mobile evolution
Over 70% of e-commerce in China happens on mobile
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ThanksTune in tomorrow for Day 3’s recap