61%Marketers areConsidering Cloud-BasedMarketing AutomationSolutions (MAS)

48%Marketers have

Marketing Automationin their Marketing

Strategy

Responses from participants clearly indicate that 2017 is the year of MAS adoption.

Marketers evaluating MAS are inclined towards cloud-based platform than developing their own, in-house product.

28% Marketers are looking at amix of in-house + cloud-based platform

44% are contemplating and observations showthey could start adopting MAS this year.

Email Marketing

SMS Marketing

App Engagement

Segmentation

Campaign Management

79%

71%

46%

43%

39%

70%Marketers Consider Email andSMS as Key Features of theirMarketing Automation Mix

Increase Lead Conversions

Increase Sales Revenue

Improve Campaign Targeting

Improve Marketing Productivity

Improve Customer Engagement

70%

62%

60%

60%

58%

These top 5 goals are the metrics by which theROI of Marketing Automation Solutions is measured.

70%Marketers chooseIncreasing Lead Conversionas their Key MAS Goal

63%Marketers say Lack of InternalSkills & Expertise is the BiggestBarrier to Implement MAS

Lack of Internal Skills and Expertise*

Complexity of the System*

Data Quality and Readiness Issue*

63%

50%

50%

* Considering to use MAS

Some of the MAS vendors offer consultative services to help in designing & implementing

solutions, thus aiding in adoption of MAS in India.

57% Marketers havea Well DefinedMarketing AutomationBudget

MAS vendors have come up with innovative pricing models to simplify the evaluation process

for Indian marketers.

This report produced by Research NXT in association with Netcore will help B2C marketers make the right decision while

evaluating and implementing Marketing Automation Solutions (MAS)in their organisations.

Automation ReportIndia, 2017

6TopKey Takeawaysfrom B2C Marketing

Source: Research NXT Survey Research NXT | All Rights Reserved.©

Get More Insights

Download The Report

#MASIndia2017

#MASIndia2017Y E A R S