5 keys to elevate your basketball promotions [radio]

Making Print Your Competitive Advantage for Online Promotions

#PromotionsLabChaney1

Emily ThousandAffiliate [email protected]@emilythousand

Matt ChaneyAffiliate [email protected]@mattchaney

#PromotionsLab

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JJ PelliniDirector of Marketing, Bonneville Bender | Denver, CO | DMA 17@JJPelliniBoasts:Originally a Jersey girlStarted TV career as only female photogSold 21 contests to 45 businesses in 10 months


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IN BILLIONSsource: Borrell Associates Why Online Promotions?PROMOTIONAL SPENDING

#PromotionsLabRun the Upfront 3 in 1 BracketRun a Variety of PromotionsPlan 3 Months OutSell 2 Months OutPromote 1 Month Out5 Keys to Elevate Your Basketball Promotions


THE OPPORTUNITY


CONTEST OVERVIEW

#PromotionsLabChaney40 MM americans filled out a bracket last year

Pass to Emily12

40MM Americans filled out a bracket last year

#PromotionsLabChaney40 MM americans filled out a bracket last yearChaney: Didnt you win our office bracket last year Emily? Whats your secret?Emily: YES much to my surprise I did win! Being from Wisconsin I picked the Badgers to go far, but I knew they would choke at the end and I was right! Some people were shocked I hadnt picked the Badgers to win it all - 13

Run an UPFRONT 3 in 1 Bracket

#PromotionsLabWhich brings me to my first key to elevate your basketball promotions and that is to run an upfront 3 in 1 bracket on your siteMarch Madness is fun for EVERYONE its something that everyone is talking about, everyone is focused onAnd you can capitalize on that14

Managed by Second Street

March 13 April 4, 2016College Basketball Bracket

#PromotionsLabThe College Basketball Bracket is Managed each week by Second Street and its EASY for you to add it to your site and secure local sponsorsWe offer a Sales Kit + national prizes also have the ability to add local prizesSomething NEW that Im really excited to share with you are some enhancements to our bracketSomething were calling the Upfront 3 Games in 115

Game 1: 64 Team Bracket

#PromotionsLabNot only will it allow your users to pick upfront, the traditional model with a 64 team bracketWhere you can make your picks before the start of the tournament16


#PromotionsLabWhen you get to the Round of 16, the contest has the ability to trigger a second game where people can make a fresh set of picks and have a new game to compete in after their bracket is inevitably busted.

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#PromotionsLabWell also do this for the Round of 4 so these are 2 new ways to win!

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Separate 64, 16 + 4 team brackets One registration Customizable run what you want More chances to play and win!Upfront 3 Games in 1!

#PromotionsLabKeep in mind this doesnt negate any of your picks in your Upfront bracket the Round of 16 and Round of 4 are 2 standalone brackets with new picks and more prizesThe BEST PART- People dont have to register more than once - This is all within one gameHelp increase site traffic and brand awareness for you and your sponsorsEach game gives people one more chance to play and win national prizes and local prizes

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National Prizes

#PromotionsLabOur national prizes this year include a $1MM for a perfect bracket20

National Prizes

#PromotionsLabThe National top score in all of our games will wina Samsung Galaxy Tab 421

National Prizes

#PromotionsLabAND a Fathead of your choice

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CASE STUDies

#PromotionsLabEmilySo now lets pivot to some real-life case studies from media companies across the countryStarting with Karie Thornton from WPSD23

JJ PelliniDirector of Marketing, Bonneville Denver | Denver, CO | DMA 17

#PromotionsLabWPSD is a small market NBC station in Paducah, Kentucky!Emily intro Karie thanks for being here! Tell us more about what you do at WPSD?Emily ask Karie what were your goals for running a college basketball bracket this year?24

The GoalStation: Engage audience, tie into programming, generate revenueSponsors: Leads, foot traffic and branding

#PromotionsLabThe station wanted a way to engage their audience online, as an extension of their on-air programming since they broadcast the games, and generate revenueAlso wanted to grow databaseTheir sponsors had a variety of specific goals but they were generally focused on leads, foot traffic and branding campaigns

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The Solution

#PromotionsLabUltimately got 4 category-exclusive sponsors: a sportsbar, a college, a tax preparer and a urology centerKeep it to a max of 4 sponsorsToo many sponsor mentions, no one stands out, diluting itTitle, presenting, how do you report back on results?Everyone wants a taglineSponsors:Tilted Kilt They have money underwritten by liquor or beerColorado Media School - They teach broadcastingPeople want to BE sports broadcastersBy this time next March, YOU could be calling the action!Advance Tax SolutionsNo brainer - youre in tax season they NEED brandingUrology Center of Colorado Somewhat gold and can be for a lot of affiliatesMarch is the biggest month in the area of vasectomiesPeople are having the procedure done the Wednesday before the games - sit for 4 days and watch Basketball!NOW is the perfect time to do it - get it done before tournamentSurvivor bracket was KEY to their campaignFirst weekend - peoples brackets get busted - start from scratch, the Fan is giving you a second chance on your bracket and a second chance at having a family - Sweet 16 - Urology center switched campaignGiving you a second chance at having a familyVasectomy REVERSAL!

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The PackageMultiple Sponsorship (4 available)Brand representation on all contest pagesInclusion in email campaign to 40,000 usersROS 970x90 and 300x250 banners ads promoting bracket with logoROS 970x90 and 300x250 client dedicated banner adsName and tagline inclusion in on-air promo announcements (100 minimum)75 client dedicated :30 streaming commercial spotsBank of 60 client :30 commercials M-Sun 6a-9p to run in March 2016One dedicated :30 commercial in every game broadcast (32 minimum)Investment: $10,000 per sponsor

#PromotionsLabits not all NTR, there is spot involvedIntegrated promotion included bank of commercials they could use at their discretionWe air the games - includes in game spotsAverage sponsor pays $10kPeople need to use the INVITE EMAIL! The Email Campaign including the Invite email is one of the SINGLE MOST effective assets at getting people to register 27

How it Was Promoted

#PromotionsLabSuccess = we have done it for 15 years and done it consistentlyutilize their on-air staff and sponsors as who get to play along and make picks in the bracket as VIP pickersThe station also input celebrity brackets fun compare your picks to Obama!28

How it Was Promoted

#PromotionsLabThe earlier the better - you cannot start promoting in MarchYou want to take the approach of March is coming - brackets are coming - get your group together - money in office pools - have your office use our softwareThe earlier you get people thinking about it and creating the groups it will breed that success

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How it Was Promoted

Onsite Viewing Party

#PromotionsLabThe station hosted onsite talent appearanceat tilted kilt for the first 4 games

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Results$40,000Revenue

#PromotionsLab4 sponsors31

ResultsKKFN had more than8,600 Users50Leads for Urology Center

#PromotionsLabWe had more than 8,600 listeners participate!The Urology Center ended up driving 50 new procedures as a result of their bracket sponsorshipThe Colorado Media School also got 100 leads32

WPSDPaducah, KY | DMA 79

#PromotionsLabI love those revenue numbers especially for a small market!Now lets switch gears and walk through a great radio case studyFrom KKFN in Denver, ColoradoThey are our TOP PARTNER for basketball and Im so excited to share some of their secrets to success33

The GoalStation: Increase revenueSponsor: Branding campaign

#PromotionsLabOur goal for this years bracket was to increase our revenue, drive user engagement, and boost our number of users. In previous years a lot of the dollars went to the TV line of budget, didnt necessarily go to Emerging Media (EXPLAIN WHAT EMERGING MEDIA IS DIGITAL ASSETS)This time we wanted to make sure the package had Emerging Media assetsOur sponsor was looking for something BIG to brand themselves and their NEW website 34

The SolutionPromotional campaign: College Basketball Bracket, Quiz Bundle and Facebook Sweepstakes

Bracket

#PromotionsLabSo what we ultimately put together was a campaign that involved multiple promotions35

BracketThe SolutionPromotional campaign: College Basketball Bracket, Quiz Bundle and Facebook Sweepstakes

#PromotionsLabThe center of the campaign was the college basketball bracket to give them the heavy branding and the mentions of their new website that they were looking forTaylorSellsIt.Com36


Quiz BundleQuiz Bundle

#PromotionsLabBut we also ran a quiz bundle37


SweepstakesSweepstakes

#PromotionsLabKarie: And a Facebook SweepstakesEmily Thats really smartEmily: I love how multiple promotions in the same campaignEmily: What was in your package?38

The PackageTitle Sponsorship (1 available)Exclusive Naming Rights Brand representation on all contest pagesFacebook Integration and promotion10 P.M. In News Sportscast mention twice weekly (includes sponsor logo)$20K in Promotional Spots over the 6 Week RunWPSD desktop/mobile/tablet display ads - 300,000 Impressions WPSD Pre Roll - 5,000 :15 non pre-emptable commercialsInvestment: $5,000 per month (Feb, March, April)

#PromotionsLabKarie: Clients like the way we put our packages together - Increases the value to the client they feel like theyre getting ALL of these thingsWays to promote the bracket, promote their partnership with usWe were able to get Co-op dollars from Chrysler and Ford 3 different banner ad campaigns - we have a higher than average CTR industry standard is .025% - we have .06%!3 different pre-roll spots rotating 2 to match the co-op requirements and one to promote the bracket our pre-roll is OUTSTANDING we have a 6% CTR on our pre roll campaigns39

How it Was PromotedPromote at least 2 weeks in advance for registrationChange creative + front-heavy load on delivery when its time to MAKE PICKS

#PromotionsLabWe promote at least 2 weeks in advance for registrationSince there is such a SHORT window to make picksWe Change up all of the creativeFront-heavy load on the delivery when its time to MAKE PICKS40

How it Was Promoted

#PromotionsLabEmily to play the video41


#PromotionsLabKarie we made $15k in revenue WOO WOO42

2014500 Users20151,100 UsersResults

#PromotionsLabWe doubled our users!53% User Growth

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Atlanta Journal-ConstitutionAtlanta, GA | DMA 9

#PromotionsLabLast but certainly not least Ive got a great case study from the AJC in Atlanta44

The GoalPaper: Increase revenue and audience engagementSponsor: Branding and engagement

#PromotionsLabTheir goals were to: Increase revenue and audience engagementAnd the sponsors wanted: Branding and engagement in print and digital

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The Solution

#PromotionsLabThe solution was selling them a great sponsorship bracket around Mark Bradleys Bracket FiascoMark Bradley is one of their sports writers and they have been running a College Basketball Bracket for the last 27 years! To drive sponsor excitement the AJC took a page out of our Basketball Playbook

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The PackageTitle Sponsor (1 available)Opportunity to be a VIP PickerLogo on all bracket updates in print x7 Brought to you by page full color advertisement on double truck on Monday March 162 page advertisements on printed brackets on selected dates100% SOV (728x90) on the online contest page100% SOV (300x250) on the online contest page450k ads content targeted to Sports during contest periodInvestment: $20,000

#PromotionsLaband as a part of the packageSponsors could win space in the paper based on their picks as a VIP PickerThe AJC said they that: Loved to be able to leverage ROP print assets as an incentive for people to be a part of the programOffered 3 levels of sponsorship which works well for newspapersTitleEnded up selling to Kroger47

The Package3-Point Sponsor (2 available)Opportunity to be a VIP PickerLogo on promotional materials and collateral as prize sponsor3 x 5 full color advertisement on double truck on Monday, March 16 page advertisement adjacent to printed bracket on Thursday, April 250% SOV (300x250) on the online contest page215k ads content targeted to Sports during contest periodInvestment: $7,500

#PromotionsLab3-pointKennesaw State University48

The PackageFree-Throw Sponsor (16 available)Opportunity to be a VIP Picker3 x 2 full color advertisement on double truck on Monday, March 165% SOV (300x250) on the online contest page75k ads content targeted to Sports during contest periodInvestment: $1,200

#PromotionsLabFree ThrowInternational Follies, a gentlemans clubChaney: that wasnt on my prospect list, but what a great idea!49

How it Was Promoted

#PromotionsLabEmily: Yes! You can see their ad right here!Ran heavy promotion onlineThey did a special double-truck the day the brackets launched and put a printed bracket in Sports section of the newspapers, Similar to what weve seen other papers do50


#PromotionsLabGREAT looking to really grow that this year!Plan is to get more sponsors this year and target smaller, local advertisers to increase their revenue51

Run A variety of promotions

#PromotionsLabWhich brings me to my next key to elevating your basketball promotions much like weve seen WPSD illustrateYou can really increase your revenue and drive even better results for your sponsors by running a variety of promotions around basketball

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WPSDPaducah, KY | DMA 79

#PromotionsLabI love those revenue numbers especially for a small market!Now lets switch gears and walk through a great radio case studyFrom KKFN in Denver, ColoradoThey are our TOP PARTNER for basketball and Im so excited to share some of their secrets to success53

The GoalBuild Facebook Likes and EngagementGrow email databaseData collection

#PromotionsLabKarieGoals: Build Facebook Likes as they were launching a new Facebook PageBuild an Email DatabaseData CollectionTaylor Automotive wants to get the oil change side of the businessThey wanted to know what would make someone switch to them for their service?

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Sweepstakes

#PromotionsLabThe solution was a Facebook Sweepstakes where we could easily add some survey questions for them55

The Solution

#PromotionsLabKarie: Heres what the survey questions looked likeWe asked if they were in the market for a new in the next etc.. So they could follow up with them at the right timeEmail opt-in was really importantFacebook Likes were important to themWeve found Sweeps are the BEST at achieving these goals!56

The Solution

Bounceback thank you offer: 10% off next service visit

#PromotionsLabKarie: We also sent a bounceback we try to include these as often as possible great feature of sweeps instantly drive foot trafficWe send everyone a Thank you coupon 10% off your vehicle service Emily: SO SMART57

Results

#PromotionsLabEmily: That is fantastic! What were some of the results you were able to share with your sponsor?Karie: They were able to understand what it would take to get people to switch vehicle service providers number one reason was SPECIAL OFFERS!58

ResultsMore Than2,300 Users73%Opted-In

#PromotionsLabKarie: More than 2.300 people entered the sweepstakesOur opt-in rates are crazy goodTip: Pre-check that box! 59


Quiz BundleQuiz Bundle

#PromotionsLabEMILY ASK: Karie I know you also sold your sponsor a quiz bundle, Why did the sponsor like the quizzes?KARIE: Social Media SHARINGWe were sharing it daily, the users are sharing it like crazy with their friends60

The Solution

#PromotionsLabEmily: werent these the first quizzes you had ever run?Karie: YES! Which UK Player are you? Outcomes are playersThis went CRAZY VIRAL!It was our first quiz!61

The Solution

#PromotionsLabEmily: What was the second quiz you ran?Karie: What type of car should you drive? We used one of your turnkeys! VERY EASY TO SET UPTaylor Automotive LOVED being able to feature their cars as the results easy to customize62

ResultsTaken More than2,500 Times252Facebook Likes

#PromotionsLabClient was thrilled252 NEW Facebook Likes63

Turnkey QuizzesWhat Kind of College Hoops Fan Are You? Which College Hoops Coach Are You?Tournament TriviaBasketball Movie Trivia


Custom Bracket

#PromotionsLabChaneyTons of fun weve seen everything from beer brackets, to music-themed brackets, and even favorite dessert brackets!Like Andys Frozen Custard Treat TournamentDesserts that Andys Frozen Custard SOLD specific desserts they soldKY3

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#PromotionsLabChaney625 users and $5k revenue client LOVED ITEmily: Chaney what was the winner? Im dying to know!Chaney: James Brownie Funky Jackhammer66

Ballot

#PromotionsLabChaneyPrep Basketball Ballot67

Plan 3 months out


Suggested TimelineMilestones to Launch College Basketball BracketDateFinalize promotional scheduleDecember 18Put together sales package, targets and roll out to sales staffDecember 21Deadline to sellJanuary 22Begin promoting Register to make your picksFebruary 2264 team bracket released! Promotion blitz to Make your picksMarch 13 @ 8pm ET64 team bracket closes first game of the tournamentMarch 17 @ Noon ET16 Team Bracket March 20 244 Team BracketMarch 27 April 2 Championship GameApril 4*All games close for picks 15 minutes before the start of the game


Sample CalendarPromotionStart bySuggested RevenueQuiz #1 Tournament TriviaFebruary 15$1,000SweepstakesFebruary 28$2,000Quiz #2 What Kind of College Hoops Fan Are You?March 3$1,000Upfront 3 in 1 BracketMarch 15 April 4$10,000 Quiz #3 Which College Basketball Coach Are You?March 22$1,000$15,000 total revenue

#PromotionsLabThis is for a SMALL MARKET 70

Sell 2 months out


Sell The Benefits

Branding Generate LeadsDrive Foot TrafficGrow Social EngagementGrow Email DatabaseCollect Data

#PromotionsLabThe best part about promotions is how you can use them to solve advertiser challenges in a really measurable wayGrow email? Add an optinGrow foot traffic? Leverage the invite and reminder emails to include a really great offer

Increase customer acquisition for your advertisers.One of the best ways to drive foot traffic to your advertisers location is toinclude a coupon or offer on the thank you page or in reminder emails.Increase awareness & engagement.By including your advertisers logo on all contest branding and promotionalelements, you have the power to expose them to a wide and activelyengaged audience.Increase the size of your email database.91% of US Internet users check their email at least once a day. If you helpyour advertiser grow their email list by including an opt-in on theregistration pages, they will be able to generate more revenue with theiremail marketing campaigns.Increase social engagement.On Facebook, its all about engaging with your current fans and attractingnew fans. Running promotions is one of the best ways to achieve both ofthese objectives. In fact, the top reason that people Like companyFacebook pages is because of a discount or promotion taking place.

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Advertisers to Target

#PromotionsLabThis is a really similar pool of advertisers to other sports promotions, especially football. This is why its a good idea to bundle all of your sports promotions together and sell them to your advertisers at the same time.

Community ServicesBanks & Financial Services ProvidersInsurance ProvidersLocal Utilities

AutomotiveDealershipsAudio & Window Tinting ServicesMechanicsDetailing & Car WashesOil Change & Maintenance

Food & BeverageLocal Pubs & BarsChain Sports BarsFast Food ChainsLiquor StoresGrocery StoresBeer & Liquor Distributors

FULL LIST UP AT THE LAB

RecreationSports & Recreational CentersGolf Courses & Pro ShopsGyms & Fitness Centers

RetailClothing Stores & HaberdasheriesUniversity BookstoresOutdoor StoresPawn ShopsBig Box RetailersHardware StoresSports StoresAward & Trophy StoresHome Audio StoresBike Shops & Cycling Stores

EntertainmentMovie TheatersEvent Venues

Service ProvidersPest ControlDoctors & DentistsChiropractorsPlumbers

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Package: Exclusive

#PromotionsLabAs with any promotion, you can sell different levels of sponsorship for your Basketball promotions.

Targeting an exclusive sponsor is ideal if the advertiser wants to be the center of the contest or if they can afford the exclusivity like KFMBs example with Oggis. Markets large andsmall can sell exclusive sponsorships. The key to exclusive sponsorships is offering a package that allows your advertiser to shine.74

Package: Category-Exclusive

#PromotionsLabAnother approach to make the offer appealing to your advertisers is to have category exclusive sponsorship, where you only have one sponsor in each category.Increases the urgency to secure their spot as the exclusive sponsor in their category75

Package: Multiple Sponsors

#PromotionsLabTargeting multiple sponsors allows you to build relationships with several advertisers. This approach works in markets both small and large.Targeting multiple advertisers, which allows businesses that cant afford to sponsor the entire contest to participate can result in driving a large amount of revenue for your media property. For a basketball contest with multiple sponsors, definitely take advantage of VIP pickers.76

Countdown ClockWelcome TextVIP PickersLocal LeadersLocal PrizesFan GalleryMobileLatest Talk

Welcome Page

#PromotionsLabIntegrate your sponsor into the Welcome Page VIP Picker, ad units, local prizesYou also have complete control over the Welcome PageOur Welcome page has 8 modules that you can arrange in any order you like. You can also disable any of the modules you don't wish to use.2 modules that are particularly useful are the VIP Pickers a great way to integrate your staff and allow your audience to compete and compare their picks against them!

---------1) Countdown clock - this will countdown to the start of the contest.2) The Welcome Text - This is a freeform HTML field where you can insert text, images, videos, etc to promote your contest and your sponsors, by default the social networking icons are enabled.3) VIPs - clicking on any VIP will present the viewer with that VIP's picks for the current round.4) Local Leaders - displays the top scorers from your local pool of players5) Local Prizes - if you are offering local prizes they can be displayed on the welcome tab.6) Fan Gallery - the latest images submitted by users from around the nation7) Mobile - a link you can send to a mobile device either via email or SMS message so one can play on a smartphone8) Latest Talk - the most recent post on the message boards77

Rollover Matchup Graphic AdAd size: 300x75

#PromotionsLabBe sure to include an ad on these

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Printable Bracket

#PromotionsLabPrintable bracket. Put advertiser logos here!79

Sent at start of each game Special offer opportunity!Picks Reminder Emails

#PromotionsLabReminder emails are a great way to drive traffic and sponsor exposure throughout the tournament80

Sample TV Sales PackageExclusive Sponsorship ModelExclusive Naming Rights Brand representation on all contest pagesFacebook Integration and promotion10 P.M. Sportscast mention twice weekly (includes sponsor logo)$20K in Promotional Spots over the 6 Week RunEmail opt-in on registration pageEmail campaign with logo/link included (6 emails minimum)Desktop/mobile/tablet display ads - 300,000 Impressions Pre Roll - 5,000 :15 non pre-emptable commercialsInvestment: $15,000

#PromotionsLabExclusive sponsor at a major market sports stationCould scale up or down depending on market sizeCategory exclusive sponsorship model could also work wellBest Practice: Sponsor to provide $1000 prize81

Sample Radio Sales PackageCategory-Exclusive Sponsorship Model20 promo mentions per week/460 promos totalInclusion in (10) :10 sports flash tags, name mention only500 :30 commercials M-Sun 5am-MidnightBrand representation on all contest pagesFacebook Integration and promotionEmail opt-in on registration pageEmail campaign with logo/link included (6 emails minimum)Desktop/mobile/tablet display ads - 300,000 Impressions Investment: $5,000 per advertiser

#PromotionsLabExclusive sponsor at a major market sports stationCould scale up or down depending on market sizeCategory exclusive sponsorship model could also work wellBest Practice: Sponsor to provide $1000 prize82

Sample Newspaper Sales PackageMultiple Sponsorship Model VIP Sponsorship (4)Featured Picker pick alongside Sports staff & a local sports celebrity10 premium ads (2x10)Digital Campaign including:Contest page 72890 & 300250 served together (1/4 share of voice)Co-Branded Pencil Pushdown (twice during sign-up period)200,000 ROS impressionsEmail Campaign with banner ads in daily news email, breaking news, and promotional email listsLogo on all promotionsEmail Opt-In on registration pageSocial Media mentions with links back to the advertisers Facebook and Twitter pagesInvestment: $3,000 per advertiser

#PromotionsLabMultiple sponsors83

Sample Newspaper Sales PackageMultiple Sponsorship Model Supporting Sponsorship (10)Featured Pickerpick alongside Sports staff & a local sports celebrity10 premium ads (2x4)Digital ads (300x125) on contest page and emailsLogo on all promotionsSocial Media mentions with links back to your Facebook and Twitter pagesInvestment: $750 per advertiser

#PromotionsLabMultiple sponsors84

Promote 1 month out

#PromotionsLabChaney: Alright Emily, lets talk about PromotingEmily: Thanks Chaney! Marketing guys and gals this section is for YOU! You can plan a great game and secure some great sponsors but if you dont PROMOTE you wont have anyone playing your game 85

#PromotionsLabWhen branding and talking about your game WATCH out for trademarks! Trademark infringement can quickly turn into a serious headache, and trademarked words and phrases are more common than you might expect. okay to use theideaof March Madness using plays-on-words and the concept of brackets Heres an example from the AJC of what they call their contest Bracket Fiasco just dont use the actual trademarked term itself:March Madness.

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Print

Quarter page ad

#PromotionsLabDont forget the URLMention prizes87

On-air integration

Sports Director Kyle Kraska as VIP Picker

#PromotionsLabWe used all our assets to promote thisIntegrating it with Kyle is key

On-Air Promotion Dates: KFMB-TV (CBS 8)Starting on March 1- March 11 -countdown/registerPlay Now - March 16 evening - March 20 morning

News 8 Sports On-Air Live Mentions:Pre promotion - March 5 weekReminder to play and make picks - March 16 pm through 19Final Winner - congratulations and wrap up - April 10

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Website

#PromotionsLabROS and homepage placement89

Mobile

#PromotionsLab

#PromotionsLabSocial Media

#PromotionsLabFacebook in an app! 91

Social Media

#PromotionsLabFacebook in an app! 92

Represents 70% of SubmissionsThe Impact of EMAIL

#PromotionsLabQuad City Times Advertiser Facebook Sweepstakes Win Dinner for 10 at Red LanternJuly 1-9 collected submissions517 total submissions355 came the day the email was sent70% of contest entries came from the email93

Email Marketing

#PromotionsLab

#PromotionsLabSample KFMB Email Promotion 5 emails:Initial Invite to Best Bets (21,000)- March 19 (shared message watch and win)Invite to all past contest players -(13,000) March 17 amReminder email to all signed up players to make picks - March 20Winner email to all participants - after round 2 an 4 - March 23 & March 27Results / Wrap up email - announce final winner - April 10

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5 KEYS

#PromotionsLabEmily95

Run an UPFRONT 3 in 1 Bracket


Run A variety of promotions

#PromotionsLabEmilyYou can really increase your revenue and drive even better results for your sponsors by running a variety of promotions around basketball much like weve seen WPSD illustrate

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Plan 3 months out


Sell 2 months out

#PromotionsLabEmilyPick your sponsorship model, put together your packages and your list of advertisers to targetKick off your sales at least 2 months before you plan to begin promoting your brackets which means now!99

Promote 1 month out


RESOURCES


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#PromotionsLab


#PromotionsLabQ&A

#PromotionsLabQ: When are the games available to customize in the admin tool? mid-January How to implement bracket were going to send you an email in a few weeks with all of the detailsQ: Were a small staff how do you execute?Q: Can a non CBS TV affiliate run brackets and still see success? WPSD isnt a CBS station. They are NBC.Q: What kind of advertisers do you recommend we approach?Q: Love quizzes. Are they easy to setup?Q: Where do I get pricing info? (non partner)

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#PromotionsLabQ: When are the games available to customize in the admin tool? mid-January How to implement bracket were going to send you an email in a few weeks with all of the detailsQ: Were a small staff how do you execute?Q: Can a non CBS TV affiliate run brackets and still see success? WPSD isnt a CBS station. They are NBC.Q: What kind of advertisers do you recommend we approach?Q: Love quizzes. Are they easy to setup?Q: Where do I get pricing info? (non partner)

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5 keys to elevate your basketball promotions [radio]

Software