5 new ways companies use machine learning & ai to ...€™re-going-to...audience migration...

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Chief Product Officer RSG Media Information Architecture Sales Leader, IBM Data & AI 5 New Ways Companies Use Machine Learning & AI to Massively Grow Revenues by Decoding & Influencing Viewing Behaviors

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Page 1: 5 New Ways Companies Use Machine Learning & AI to ...€™re-Going-To...AUDIENCE MIGRATION AUDIENCE PROFILES AUDIENCE INSIGHTS 5 Ways To Use Machine Learning & AI to Massively Grow

Chief Product OfficerRSG Media

Information Architecture Sales Leader,

IBM Data & AI

5 New Ways Companies Use Machine Learning & AI to Massively Grow Revenues by Decoding & Influencing Viewing Behaviors

Page 2: 5 New Ways Companies Use Machine Learning & AI to ...€™re-Going-To...AUDIENCE MIGRATION AUDIENCE PROFILES AUDIENCE INSIGHTS 5 Ways To Use Machine Learning & AI to Massively Grow

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90% Plan greater

investments in data

85% View AI as a strategic

priority

Operational BI and DataWarehousing

Self-ServiceAnalytics

New Business Models

TRANSFORMATION

Val

ue

MODERNIZATIONCOST REDUCTION INSIGHT-DRIVEN

Mostare here

AI

Page 3: 5 New Ways Companies Use Machine Learning & AI to ...€™re-Going-To...AUDIENCE MIGRATION AUDIENCE PROFILES AUDIENCE INSIGHTS 5 Ways To Use Machine Learning & AI to Massively Grow

The Modern ML-AI Cloud Architecture

One Shoe Fits All Modern Cloud Data Architecture

Tech Fast Data Platform for ML & AI

Data Integrated Data Governance & Orchestration

Enterprise Democratization of Data & Analytics Toolkit

Page 4: 5 New Ways Companies Use Machine Learning & AI to ...€™re-Going-To...AUDIENCE MIGRATION AUDIENCE PROFILES AUDIENCE INSIGHTS 5 Ways To Use Machine Learning & AI to Massively Grow

PERFORMANCE TRACKING

VIEWER RETENTION & ACQUISITION STRATEGIES

AUDIENCE MIGRATION

AUDIENCE PROFILES

AUDIENCE INSIGHTS

5 Ways To Use Machine Learning & AI to Massively Grow Revenues

Levenshtein Distance ‘Fuzzy Wuzzy’

GAM & Graph Neural Networks for NLP

Gaussian Mixture

Trigonometric Time Series

Gradient-Boosted Trees

Page 5: 5 New Ways Companies Use Machine Learning & AI to ...€™re-Going-To...AUDIENCE MIGRATION AUDIENCE PROFILES AUDIENCE INSIGHTS 5 Ways To Use Machine Learning & AI to Massively Grow

Forecasting Audience Journeys

Page 6: 5 New Ways Companies Use Machine Learning & AI to ...€™re-Going-To...AUDIENCE MIGRATION AUDIENCE PROFILES AUDIENCE INSIGHTS 5 Ways To Use Machine Learning & AI to Massively Grow

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Network Group Dashboard Schedule Grid

Network Segmentation

Multi-Network Dashboard Schedule Grid

Forecasting Duplication Matrix

Audience Flow DMA Analysis Only-Only-Both Segmentation Bubble Charts

Optimization

Page 7: 5 New Ways Companies Use Machine Learning & AI to ...€™re-Going-To...AUDIENCE MIGRATION AUDIENCE PROFILES AUDIENCE INSIGHTS 5 Ways To Use Machine Learning & AI to Massively Grow

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Page 8: 5 New Ways Companies Use Machine Learning & AI to ...€™re-Going-To...AUDIENCE MIGRATION AUDIENCE PROFILES AUDIENCE INSIGHTS 5 Ways To Use Machine Learning & AI to Massively Grow

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[email protected]@rsgmedia.com

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