5 reasons you need a marketing asset management software
DESCRIPTION
Mindmatrix's award winning software is changing the way companies sell product and services. Mindmatrix enables sales and marketing teams to be more effective through a combination of asset management, marketing automation, sales enablement and channel marketing automation functionality. Mindmatrix empowers sales and marketing teams to engage with customers and prospects through both direct and indirect channels and seamlessly across a combination of online, social, mobile and offline mediums. Using Mindmatrix, sales and marketing teams are able to spend less but sell more. Mindmatrix is a Pittsburgh, PA based company with over 800 customers spanning various industries. To find out more or to schedule a demo visit us at www.mindmatrix.net.TRANSCRIPT
www.mindmatrix.netTwitter: @[email protected]
5 REASONS YOU NEED A MARKETING ASSET MANAGEMENT SOFTWARE
A whitepaper by Mindmatrix
www.mindmatrix.netTwitter: @[email protected]
www.mindmatrix.netTwitter: @[email protected]
Asset management—Importance
• Efficiency & effectiveness• Do more with less• Pull marketing• Content is the king• Brand building
www.mindmatrix.netTwitter: @[email protected]
www.mindmatrix.netTwitter: @[email protected]
Digital Assets
• Images and graphics• Documents• Presentations
www.mindmatrix.netTwitter: @[email protected]
www.mindmatrix.netTwitter: @[email protected]
Tackling asset management challenges
• Continuous asset development• Distribution of assets• Personalization• Brand management• Organization of assets
www.mindmatrix.netTwitter: @[email protected]
www.mindmatrix.netTwitter: @[email protected]
Centralize your library
• Common mistakes– Storing at multiple locations– Storing at local level– Storing on the cloud in an haphazard manner
www.mindmatrix.netTwitter: @[email protected]
www.mindmatrix.netTwitter: @[email protected]
Repurpose Assets
• Reduce• Reuse
www.mindmatrix.netTwitter: @[email protected]
www.mindmatrix.netTwitter: @[email protected]
Asset Tracking
• Follow numbers and trends
www.mindmatrix.netTwitter: @[email protected]
www.mindmatrix.netTwitter: @[email protected]
Brand Control
• Uniform look and feel• Brand image• Brand audit
www.mindmatrix.netTwitter: @[email protected]
www.mindmatrix.netTwitter: @[email protected]
Access & Permissions
• Privacy• Editing rights and permissions
www.mindmatrix.netTwitter: @[email protected]
www.mindmatrix.netTwitter: @[email protected]
The Sales Enablement Angle
• 90% of collateral created by marketing is not used by sales
• Less than 50% of marketers believe they know what their sales persons want
www.mindmatrix.netTwitter: @[email protected]
www.mindmatrix.netTwitter: @[email protected]
The Sales Enablement Angle
• Use asset management to improve sales workflow