Download - 5 Reasons you need a Marketing Asset Management Software

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5 REASONS YOU NEED A MARKETING ASSET MANAGEMENT SOFTWARE

A whitepaper by Mindmatrix



Asset management—Importance

• Efficiency & effectiveness• Do more with less• Pull marketing• Content is the king• Brand building



Digital Assets

• Images and graphics• Documents• Presentations



Tackling asset management challenges

• Continuous asset development• Distribution of assets• Personalization• Brand management• Organization of assets



Centralize your library

• Common mistakes– Storing at multiple locations– Storing at local level– Storing on the cloud in an haphazard manner



Repurpose Assets

• Reduce• Reuse



Asset Tracking

• Follow numbers and trends



Brand Control

• Uniform look and feel• Brand image• Brand audit



Access & Permissions

• Privacy• Editing rights and permissions



The Sales Enablement Angle

• 90% of collateral created by marketing is not used by sales

• Less than 50% of marketers believe they know what their sales persons want



The Sales Enablement Angle

• Use asset management to improve sales workflow

Download - 5 Reasons you need a Marketing Asset Management Software

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