5 secrets to using linkedin to make recruiting more efficient

5 Secrets. Shhh!

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5 Secrets for a Competitive Recruiting Advantage on LinkedIn:A 30-minute Primer for Talent Acquisition Leaders

Agenda

WORKFORCEMARKETING.COM

In the next 7 minutes:The Big Question3 Things We Know the Solution Will IncludeThe SolutionNext Step


How do you get a whole company

aligned?(And why should you care?)


How you see your company


What the world sees


When employees aren’t aligned, recruiting… costs more takes more work moves slower is less effective.


Secret #1


inmaps.linkedinlabs.com

Professional behavior, profersonal™ networks.


PROFERSONAL™People are


Use LinkedIn to leverage your

entire network to do your job better.


Secret #2


Measure both activity & results.


E.g., ActivityEngagement Company

FollowersTotal Status

Shares

June 391 87

July 561 120


0

0.33

0.67

1.00

Marketing Media Interactive Digital Social Brand Mobile Engagement Audience

1.5%3.1%

5.9%

9.6%10.4%

16.8%16.9%

26.4%

34.3%

0%

4.4%6.5%

13.0%

8.7%

60.9%

19.6%

15.2%

69.6%

Keywords

Company Keyword EngagementEmployee Keyword Engagement

} Brand erosion caused by

misalignment.

When Ajax researched employee brand alignment within the digital marketing space, we analyzed 51,608 employees at the 50 biggest companies. We found significant discrepancies between how companies articulate their brand message and how employees do (or don’t do) the same.

E.g., Results


touch points per offer first year turnover90-day review ratings

time to fillratio accepts/offers

cost per hire


Secret #3


Complement policies with guidelines


PolicyDo’s and don’t’s.


GuidelinesStrategies for winning.

Based on your requests, here are 2 useful links:http://socialmediagovernance.com/policies.php (Examples of published policies & guidelines.)http://www.shoutlet.com/blog/2013/03/10-guidelines-to-include-in-your-social-media-policy/ (Considerations.)


Our Social Business Guidelines


Secret #4

Contact // Ajax Workforce Marketing // 888 244-6698 // ajaxworkforcemarketing.com

Like it or not, your life will be digitized.


Secret #5


Tools create possibilities.

Messaging strategies create success.Consistency

Context

PhotoNameHeadlineLocation & IndustrySummarySpecialtiesJobs (Current & Past)PublicationsEducationRecommendationsConnectionsWebsitesTwitterPublic profileApplications

Content


People struggle combine their personal & professional

lives into a single, focused story.

IndividualsWin


CompaniesWin


What you do

Keywords

Profersonal™

Differentiator

Multi-media

Summary


Not just a photo…

not even just a good photo…

but the right photo.


Same template.

AJAX WORKFORCE MARKETING WORKFORCEMARKETING.COM

Workforce Marketing


Give employees the ability to genuinely make that messaging part of their

online identity.

Put existing company messaging into language

that employees can use in casual conversation.

(Resist the urge to over-think things.)


Professionals want genuine, effective digital profiles and good answer to the question, “What do you do?”

Companies want aligned employer branding and greater reach.

Everybody wins.


Brand AmplifierScaling this is not trivial.

Tools like Ajax’s Brand Amplifier can help provide messaging and profile development support to dispersed teams.


Action!1. Set your goals: figure out what the company

wants to say.2. Activate your employees: help them figure out

what they want to say, and show them how leveraging the company’s message can help them amplify their brands.

3. Learn LinkedIn: use LinkedIn to get the word out as efficiently as possible.


“Without continual growth and progress, such words as improvement, achievement, and success have no meaning.”

–Benjamin Franklin

Jason Seiden, CEO Ajax Workforce Marketing

[email protected] in/seiden