5 skills you should develop to excel in the digital world!
TRANSCRIPT
5 skills you should develop to excel
in the Digital World!
Attention Grabbing
Advertising?
1. Multitude of Touchpoints
2. Data Driven Marketing
3. Facebook & the Social Data Layer
4. Automated Media Buying
5. Creativity on Tech Steroids
6. It gets contagious
6 Scientification Factors
1. Multitude of Touchpoints
2. Data Driven Marketing
3. Facebook & the Social Data Layer
4. Automated Media Buying
5. Creativity on Tech Steroids
6. It gets contagious
6 Scientification Factors
Multitude of Digital Touchpoints
1. Multitude of Touchpoints
2. Data Driven Marketing
3. Automated Media Buying
4. Facebook & the Social Data Layer
5. Creativity on Tech Steroids
6. It gets contagious
6 Scientification Factors
Data Driven MarketingGet to the audience you want
Behavioral Sequencing
Behavioral Targeting
Re-Targeting
Data Driven MarketingUnderstanding the True Value
1. Multitude of Touchpoints
2. Data Driven Marketing
3. Facebook & the Social Data Layer
4. Automated Media Buying
5. Creativity on Tech Steroids
6. It gets contagious
6 Scientification Factors
People spend 16%of their Online Time on
FacebookCiti-Investment Q3 2011
1. Multitude of Touchpoints
2. Data Driven Marketing
3. Facebook & the Social Data Layer
4. Automated Media Buying
5. Creativity on Tech Steroids
6. It gets contagious
6 Scientification Factors
Automated Media Buying Exchanges
A complex ecosystem
1. Multitude of Touchpoints
2. Data Driven Marketing
3. Facebook & the Social Data Layer
4. Automated Media Buying
5. Creativity on Tech Steroids
6. It gets contagious
6 Scientification Factors
Tech Steroids Increase Effectivenes
1. Multitude of Touchpoints
2. Data Driven Marketing
3. Automated Media Buying
4. Facebook & the Social Data Layer
5. Creativity on Tech Steroids
6. It gets Contagious
6 Scientification Factors
The Scientification of TV Advertising
The Scientification of TV Advertising
5 skills you should develop
to excel in the Digital World!
1. A Scientist
5 skills you should Develop!
1. A Scientist
2. An Artist
5 skills you should Develop!
1. A Scientist
2. An Artist
3. A Hippie
5 skills you should Develop!
1. A Scientist
2. An Artist
3. A Hippie
4. An Entrepreneur
5 skills you should Develop!
1. A Scientist
2. An Artist
3. A Hippie
4. An Entrepreneur
5. Hungry
5 skills you should Develop!
