5 social media 2015 trends for your small business
TRANSCRIPT
Top 5 Social Media Business Tips and Trends for 2015
By Karen Kefauver www.karenkefauver.com
My Talk
• Introductions
• Social Media Overview
• 5 Tips/Trends
• Questions and Answers
• Introduct
• 4:15-4:30 Questions and Answers, Evaluations
� A word about my background... �
Karen Kefauver �•Social Media Consultant �• Sports/Travel Writer�
•www.karenkefauver.com�
� A word about my background... �
Karen Kefauver �•Social Media Consultant �• Sports/Travel Writer�
•www.karenkefauver.com�
Social Media Overview
Your Biz Marketing
Why bother?
Why bother?
Grow Your Customers!
• Include photos in almost every Facebook post!
• Twitter is a link economy - nearly all Tweets have links!
• CROP Pictures!
• Shoot Videos 1-2 minutes
Social Media Benefits
• Brand Loyalty
• Brand Recognition
• Opportunities for Conversion
• Better SEO
• Customer Service
• FORBES 2014: Social media marketing, when done right, can lead to more customers, more traffic, and more conversions, and it’s here to stay.
Social Media Overview • Biggest Players
• Instagram (owned by Facebook)
• YouTube (owned by Google)
• Google+ (owned by Google)
Social Media for Teens
• Instagram - A platform that lets users snap, edit, and share photos and 15-second videos
• Snapchat - Messaging app that lets users put a time limit on the pictures and videos they send before they disappear.
• Tumblr - A cross between a blog and Twitter: It's a streaming scrapbook of text, photos, and/or videos and audio clips. Users create and follow short blogs, or “tumblelogs.”
Social Media Overview
• WAYS TO BE ON FACEBOOK: 1.5 billion global users
• 1. Personal Facebook Profile (Timeline)
• 2. Business Facebook (Page)
• 3. Facebook Group
Facebook Personal
Facebook Business Page
Facebook Group
Boardwalk Website
Boardwalk Facebook
Boardwalk YouTube
Boardwalk Instagram
Boardwalk Pinterest
Boardwalk Google+
Social Media Overview
• Source: Pew Internet Survey 2014
• Multi-platform use is on the rise:
• 52% of online adults now use two or more social media sites
• Up from 42% of internet users in 2013
Social Media Overview
2015 Tip #1 IT’S ALL ABOUT MOBILE
Make Your Mobile Messaging Count!
Mobile Phone Sites
Karen’s Mobile Phone Site
• Designed by Eric Bloom of Mobile MarCom
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2015 Tip #2 VIDEO RULES!
What kind of video is best for you?
Facebook Video
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Vine Video
Shoot Video Average Vine user between 13 and 25 years old —
otherwise known as Millennials.
Twitter Video
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Social Media Tip #5 When Published
SHARE your content on SOURCES’ platforms
You Tube Video
2015 Tip #3 Content is King!
Who? What? When? Where? Why?
What to PostTwitter VideoBest Content
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2015 Tip #4 Pay to Play
Must include Social Media in Your Budget!
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2015 Tip #5 Social Media Integration
Share Your Message Across All Platforms
Promote Social Sites• Your website
• Your business cards
• Your storefront window
• Your front desk
• Print advertisements
• Email signature
• Newsletter, blog, other social media networks
Promote Social Sites
Promote Social Sites#1 IT’S ALL ABOUT MOBILE
#2 Video Rules!
#3 Content is King!
#4 Pay to Play
#5 Social Media Integration
2015 Tip Summary
5-Step Social Media
•Set Your Goals
•Set Your Strategy
•Choose Your Social Networks
•Measure Results
•Modify Plans
• Use HELP Menus on Social Media Sites!
• Good reads:
• www.socialmediaexaminer.com
• bits.blogs.nytimes.com
• I can help you! I offer: one-on-one coaching, staff training, I set up new networks, improve your current ones, and make sure it all integrates with your website, the hub of your marketing plan.
Get Help!
See Insider Tips: Like My Facebook Page!
• karen.kefauver.business
Contact Karen
• CALL ME! 831-588-3232
• FREE 20 minute PHONE CONSULT!
• www.facebook.com/karen.kefauver.business