5 Social Media Trends to Watch in 2019

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Welcome to 2019: The year of privacy, personalisation and participation. Not sure what your social strategy entails? Here are five key trends that your business can implement right now.

With data-leaking scandals at an all-time high, audiences are guarding their private information.

Messaging applications such as Facebook Messenger, WhatsApp and Skype have found their place in the social media business world,

as customers desire a more personal and private buying experience in 2019.

5. Create personal brand experiences

2. Stay credible1. Start answering your audienceWhen curating content such as product demonstrations and brand explainers, consider interviewing subject matter experts, employee advocates and micro-influencers. This allows you to both create interesting content that inspires discussion, and create a low cost avenue to drive more conversions.

300,000 Australians got their data stolen in the Facebook Cambridge- Analytica scandal. As a result, 60% of users no longer trust social media companies.* To combat this, consider hosting live discussions on Instagram and Facebook.

*Trust Barometer Report by Edelman 2018

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60% of users no longer trust social media companies.*

4. find your niche in advertisingMillennials and Gen Z aren’t responding to advertisements the way they used to. To gain the attention of these younger audiences, create content that differs from the rest. Find your niche and run with it, whether that be a particular style, certain visuals or a specific storyline.

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3. Embrace stories

** Hootsuite social media trends report 2019