5 steps of curation service
DESCRIPTION
K모바일 발표 자료TRANSCRIPT
![Page 1: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/1.jpg)
5 Steps Of Curation Service
2012. 5. 18 mobizen
![Page 2: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/2.jpg)
Information
![Page 3: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/3.jpg)
From Aggregation
![Page 4: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/4.jpg)
To Curation
![Page 5: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/5.jpg)
One Percent Rule
Creators(1)
Synthesizers(10)
Consumers(100)
![Page 6: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/6.jpg)
Pareto Principle
80%Results
20% Effort
![Page 7: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/7.jpg)
Mobile Matrix 2.0(U.S.)
UV(% Reach) Browser(% Time) App(% Time)
Google 96.9% 18.9% 81.1%
Facebook 80.4% 20.0% 80.0%
Yahoo 68.2% 25.3% 74.7%
Amazon 45.4% 14.3% 85.7%
AOL 28.9% 47.4% 52.6%
eBay 28.0% 17.6% 82.4%
Zynga 27.4% 0.4% 99.6%
Twitter 26.4% 2.5% 96.5%
- Source : comScore
![Page 8: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/8.jpg)
The Paradigm Of Production
![Page 9: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/9.jpg)
5 Steps Of Curation Service
By Information Production
![Page 10: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/10.jpg)
Step #1
Collect Information Automatically(MSN Now)
![Page 11: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/11.jpg)
C&A Fashion Like
http://www.youtube.com/watch?v=K4qdNb6FvGY
![Page 12: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/12.jpg)
Step #2
Collect Information Manually(del.icio.us, FLUD)
![Page 13: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/13.jpg)
Step #3
Reproduce With Comment(Snip it, Scoop.it!)
![Page 14: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/14.jpg)
Scoopt.it
http://www.youtube.com/watch?v=Bnr6QKKcsII
![Page 15: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/15.jpg)
Step #4
Produce With One Information(Tumblr)
![Page 16: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/16.jpg)
Step #5
Produce With Information(Storify, editory)
![Page 17: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/17.jpg)
Storify For iPad
http://www.youtube.com/watch?v=gWEXwkikhMs
![Page 18: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/18.jpg)
Step #1. Collect Information Automatically
Step #2. Collect Information Manually
Step #3. Reproduce With Comment
Step #4. Produce With One Information
Step #5. Produce With Information
5 Steps Of Curation Service
Collect
Produce
![Page 19: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/19.jpg)
네이버는 이제 개인화로 가는 겁니까?
“좀 달라요. 개인화가 아닙니다. 다양한 뷰를 선택할 수 있는 거죠. 뉴스캐스트도 뉴스를 골라보는 건데, 소비자가 고르는 게 아니고, 네이버가 고르는 것도 아니고, 신문사가 고르는 거에요. 오픈캐스트도 마찬가지죠. 특정 분야에서 잘 고를 수 있는 사람들이 고르는 걸 이용자가 선택하는 시스템입니다. 큐레이팅 시스템이죠. ”
http://interpiler.com/index.php/2012/02/%EC%86%90%EB%B0%94%EB%8B%A5/
- NHN 김상헌 대표 인터뷰
![Page 20: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/20.jpg)
![Page 21: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/21.jpg)
5분 In Daum
![Page 22: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/22.jpg)
![Page 23: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/23.jpg)
Step #1. Collect Information Automatically
Step #2. Collect Information Manually
Step #3. Reproduce With Comment
Step #4. Produce With One Information
Step #5. Produce With Information
5 Steps Of Curation Service
Collect
Produce
기존 사업자
기존 생산툴과 유사
![Page 24: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/24.jpg)
![Page 25: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/25.jpg)
![Page 26: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/26.jpg)
2 Years & 29 Employees
![Page 27: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/27.jpg)
0
2,750
5,500
8,250
11,000
1,9423,006
4,686
7,122
10,441
2011. 112011. 12
2012. 12012. 2
2012. 3
Pinterest의 월 UV 추이(단위 : 만명)
- Source : ComScore
![Page 28: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/28.jpg)
0 125 250 375 500
423
151
80
25
15
13
5
페이스북
텀블러
핀터레스트
트위터
링크드인
마이스페이스
구글플러스
SNS 사이트 방문자 당 월평균 사용 시간
- Source : ComScore(2011년 12월)(단위 : 분)
![Page 29: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/29.jpg)
0% 8% 15% 23% 30%
3.60%
26.40%
3.61%
0.20%
0.22%
Google +
Referral Traffic of January 2012
- Source : Internet Marketing
![Page 30: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/30.jpg)
![Page 31: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/31.jpg)
Step #1. Collect Information Automatically
Step #2. Collect Information Manually
Step #3. Reproduce With Comment
Step #4. Produce With One Information
Step #5. Produce With Information
5 Steps Of Curation Service
Collect
Produce
Snip it, Scoop.it!
![Page 32: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/32.jpg)
Other
Pinmarklet
Repin
Pins By Method
Over 80% of Pins Are Re-pins
- Source : RJMetrics
![Page 33: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/33.jpg)
![Page 34: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/34.jpg)
Communication With Image
![Page 35: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/35.jpg)
Tile View
![Page 36: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/36.jpg)
Step #1. Collect Information Automatically
Step #2. Collect Information Manually
Step #3. Reproduce With Comment
Step #4. Produce With One Information
Step #5. Produce With Information
5 Steps Of Curation Service
Collect
ProduceSocial Element
![Page 37: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/37.jpg)
Social Graph vs. Interest Graph
![Page 38: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/38.jpg)
Pinterest’s Relation Base On Contents
![Page 39: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/39.jpg)
Business Friendly
![Page 40: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/40.jpg)
Business Account
![Page 41: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/41.jpg)
Inspiration Day By Kotex
http://www.youtube.com/watch?v=UVCoM4ao2Tw
![Page 42: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/42.jpg)
![Page 43: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/43.jpg)
![Page 44: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/44.jpg)
![Page 45: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/45.jpg)
Q: Isn't that illegal?
A: It's not clear. Pinterest definitely allows users to post other photographers' work to the site. But it's not clear that this is illegal.
In its terms of use, Pinterest actually specifies that users shouldn't pin photos they don't own the rights to, a request that is being ignored to an absurd degree. Even if you link and attribute, that does NOT absolve you of the fact that you took someone else's work and re-appropriated it.
It's all about complying with the DMCA, or the Digital Millennium Copyright Act.
From : http://www.businessinsider.com/pinterest-illegal-faq-2012-2?op=1
![Page 46: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/46.jpg)
![Page 47: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/47.jpg)
Verification Of Contents
![Page 48: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/48.jpg)
It’s Easy To Make Copy Cat
![Page 51: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/51.jpg)
![Page 52: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/52.jpg)
![Page 53: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/53.jpg)
Sometimes, Copy Cat Is Better Than Original
![Page 54: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/54.jpg)
5 Steps Of Curation Service
Easy To Produce(Reproduce)
Image Communication With Tile View
Focus To Interest Graph
Think Business Model, First
Copyright Issue
Review
![Page 55: 5 steps of curation service](https://reader033.vdocument.in/reader033/viewer/2022051819/54c8a1e04a7959fc278b45b4/html5/thumbnails/55.jpg)
http://www.mobizen.pe.kr@mobizenpekr
Thanks For Listening.