5 steps to get a tv interview

W W W . U N K N O W N T O E X P E R T . C O M

C AT R I O N A P O L L A R DA U T H O R , F R O M U N K N O W N T O E X P E R T

5 STEPS TO GET A TV INTERVIEW

Some of the best media opportunities come from reading the news, and staying on top of current affairs.

This was certainly the case when I appeared on CNBC Asia Squawk Box in March 2015 to talk about Australian CEOs failing to embrace LinkedIn and Twitter, and why this was a missed opportunity to not only engage with stakeholders but to restore trust in a brand.


WAT C H T H E I N T E R V I E W

AT http://cnb.cx/1GNrS03W W W . U N K N O W N T O E X P E R T . C O M

http://video.cnbc.com/gallery/?video=3000362191

http://video.cnbc.com/gallery/?video=3000362191

http://cnb.cx/1GNrS03

You too can have media opportunities like this!


You just need to know how to leverage a story and pitch how your expertise can address the issue.

1 . P I G G Y - B A C K T H E N E W S A G E N D AIn March 2015 the Australian Financial Review published a story which investigated Australian CEOs “understanding of one of the most powerful business-related paradigm shifts in the 21st century” and the reasons behind why they aren’t embracing social media.

I have spent many hours speaking to leaders about social media, writing articles and doing media interviews on this topic. So I knew I could add to the debate and provide valuable information which would help CEOs and their businesses.


2 . P I C K I N G A M E D I A O U T L E TNo matter how good your story is. It is important that you pitch it to the right media. There is no point pitching a story about complex business standards to Marie Claire magazine –they are never going to run it!

When considering who to contact regarding why CEOs need to embrace social media, I turned to a media outlet which I knew CEOs regularly watched and respected – CNBC Asia.


3 . T H E P I T C H

You need to clearly demonstrate what you can speak about and why your message is important to be heard.

Key elements of my CNBC pitch where:

• Reference to the AFR article

• Outlining why I was a credible spokesperson on this topic

• Why the current opinion of CEOs is wrong

• A position on the issue

• An outline of what I could speak about.

To read the actual media pitch I used go to: https://unknowntoexpert.com/by-catriona-pollard/how-to-get-interviewed-on-tv/

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4 . P R E PA R E F O R T H E I N T E R V I E WSecuring the interview was great, however preparation was the most important thing. In the lead up I drafted a list of potential questions I thought the journalists might ask and constructed possible answers.

Key elements of my preparation:

• Developing an understanding of the audience

• With the audience in mind, and focused on my objectives, write a set of key messages

• Research examples to reference

• Practice, practice, practice.


THE MEDIA LOVES EXPERTS &THOUGHT LEADERS

You too can secure fabulous media coverage. Remember to stay on top of current affairs, embrace your expertise and actually pitch your idea to the media. The media loves

experts and thought leaders – so pitch yourself today!


FROM UNKNOWN TO EXPERT: Use the proven Unknown To Expert 5 Star

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Catriona is the founder and director of CP Communications, a well-

respected and innovative PR and social media agency, which merges

traditional PR methodologies with cutting-edge social media strategies.

Her transformation to an international speaker, popular media

commentator and leader of a highly successful PR Agency has been

captured in her book, From Unknown To Expert.

Catriona is renowned for being an inspiring presenter that shares

practical skills and expertise so attendees can immediately implement

what they've learnt to see real results.

www.cpcommunications.com.au | [email protected] | P 02 9460 9200


5 steps to get a tv interview

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