5 Steps to Re-design Your Email Marketing Campaigns in 2016!

Email Users – Worldwide

In 2015, the number of emails sent & received per day total is over 205

billion

The figure is expected to grow at an annual average rate of 3% over the

next four years

The figure is expected to reach by

246 billion by the end of 2019

Email Users – By Country

Email use rates across 24 countries – Sweden, Belgium, Indonesia, Argentina, and Poland have highest email rates of more than 90% .

Email Communication – The most-used Feature in Internet Today!

85% of

global users use internet for emails

49% of

email opens occur on mobile

22%-Desktop email29%-Webmail49%-Mobile

Email Communication – The New Way!

We can’t do email marketing like before!

Two-way dialogue Conversation vs newscast

Builds loyalty & trusts to create long-term

value Sell by serving

In order to be successful, we need to be good at -

Email Communication Rules To Follow

#1 Create segmented mails that drive 18 times more revenue, unlike broadcast mails for communication

Email Communication Rules To Follow –

#2 Optimize your emails using marketing automation program that streamlines marketing message without having the need of talking to human

With marketing automation, you manage & save

15% saving on creative production

5% reduction on marketing waste

Manage 85% of customer relationships

Email Communication Rules To Follow

#3

Engage customers via personalized communication using behavioral filters

Re-designing Email Marketing Campaigns – 5 Steps!

#1 Craft your email message into mobile-friendly designs; optimize your marketing emails for faster mobile marketing message growth

Re-designing Email Marketing Campaigns – 5 Steps!

#2 Re-design your email to make them more enjoyable to be read

First Impression Counts!

Clock on to engagement with the first very mail!

Welcome emails

Re-engagement emails

Abandoned cart emails

Reward emails

Re-designing Email Marketing Campaigns – 5 Steps!

#3 Make email marketing content more visual that engage and entice!

Non-copyrighted images

Exciting images

Buy Now/Sign Up buttons

Colorful new templates

Visual content enjoys 10x more

success rate!

Re-designing Email Marketing Campaigns – 5 Steps!

#4 Encourage social sharing by integrating social share buttons

Add an incentive to follow means more shares, more buzz & more prospects in your social circles!

Re-designing Email Marketing Campaigns – 5 Steps!

#5 Identify and design valid relevance triggers to your marketing mails

Low relevance

No reflection of past buying behavior of customers

Seasonal relevance

Theming email creatively to the season to increase resonance

Re-designing Email Marketing Campaigns – 5 Steps!

#5 Identify and design valid relevance triggers to your marketing mails

Medium relevance

Reflects past buying behavior of customers

High relevance

Alerts and reminder emails are sometimes enough to move a prospect up to sale!

Now you know-Re-designing your email campaigns can craft emails with relationship-

oriented mindset that canexpand your prospect reach and

increase revenues!

So, don't email in vacuum…. Stay on top of the game by taking your email marketing campaign to

new heights!

Data courtesy: emailmonday.com, xpert-online.com, ipsos-na.com, radicati.com,